Seven Cards: Distinctive Music Marketing, Love Marketing

As the saying goes, a year's plan lies in the spring. When the pace of spring is getting closer to us, people from all walks of life are starting to get up and prepare for the new year's journey.

Brands are also happy to launch new cooperation and launch the new season's trend.

In the three or four days before and after Valentine's day, journalists took part in seven brand, ZARA and three children's activities. The most impressive reporter was Qipai's one day fashion campaign featuring "music and love" as a theme, which fully demonstrates the difference between Qipai and its brand marketing.

The theme of music is a strategic cooperation between Qipai and China National Symphony Orchestra, and another music marketing of Qipai.

It is reported that the cooperation between the two is a milestone. The reason for this is that the previous cooperation was limited to a concert, such as the 2011 New Year Concert of the Ministry of culture and the China Symphony Concert. The famous conductor Chen Xieyang and Li Xincao wore the "Chinese standing collar" to show a new image with Chinese customs.

This time it is designed for the National Symphony Orchestra more than 300 members to perform the performance dress.

In addition to the essence of the Chinese collar, the new image of the group uniform embodies the attitude of the design team to keep improving. They focus on the precise size and quality of each garment, which is the core of the rapid development of Qipai.

At the same time, Qipai strives to inject the unique understanding of Chinese fashion for more than 30 years into the blood of China's elegant art, so as to demonstrate the aesthetic consciousness formed by the deep culture behind a nation and the nation, and integrate it with the mainstream art image of the world, so that people from all over the world can appreciate the exquisite, creative and elegant Chinese costume art, and the elements of oriental charm that it contains can create a strong, righteous and confident Chinese man's image.

It can be said that this is a strong combination of the excellent brand advocating Chinese national culture and the orchestra that represents the high-end image of Chinese art. It is a highly integrated culture of visual culture and hearing culture.

In the future, the Chinese National Symphony Orchestra will wear a seven card design dress to show the world a dress with Chinese national culture. This is a mobile advertisement, which is much more direct than advertising on TV.

More importantly, the dress worn by the orchestra also shows that the seven cards are equally good for the design of the country's ritual dress series.

The chairman of the seven cards, hung Zhao, also announced in a press conference that the cooperation is a preheating preparation for the high-end products made by celebrities and famous entertainers in 2012.

Of course, this kind of propaganda needs to be infiltrated for a long time. For young people, it is their pursuit to live in the present.

So, on the same day, Qipai also held a Valentine's day fashion party and 2012 new product launches, and gave the event a romantic "hat" - love in the red fashion.

This is an emotional marketing of Qipai with Valentine's day.

There is a red romantic atmosphere on the scene of the event. No matter how well designed flower art, special cocktail or the layout of the whole scene, there is strong love everywhere.

To meet the theme of "Valentine's Day", the men's wear is the theme of romantic love. It explains the three important stages of life from the first encounter and love to the wedding hall.

The perfect interpretation of dance and costume brings a refreshing visual experience to guests: ballet dancers, ballet dancers perform on the shoulder ballet dancers, and bring you into dreamlike situations at the beginning of the show. They naturally cleverly unveil the mysterious veil of T model show. Men's models are wearing jeans, POLO shirts, lattice shirts and female models to hand on the stage. This series is dominated by the elements of youthful tide, highlighting the handsome and handsome boys in love.

When the melody of love is ringing, the modern dancers show the sweetness and harmony of love. The guests present are immersed in the romance and sweetness of love. On the stage of T, the men's model wearing the casual suit, the cardigan sweater and the casual trousers are coming out, and the women's fashion dress next to them is bright.

The most noticeable one is the seven Chinese and Western dress series displayed in the wedding march, a set of specially made collar dress series with the female model Bridal Evening dress.

Music marketing, love marketing, although the two marketing methods are different, the consumer groups are different, but they all highlight the "man's confidence" advocated by Qipai.

This kind of unity under a big theme of the group marketing way is worthy of brand learning.