Secret Crazy "False Leave"

CCTV exposure "Da Vinci" furniture has opened a "Crazy" corner.

The Italy Foreign Trade Commission has submitted 30 fake Italy brands to China's State Intellectual Property Office recently.

The official of the State Intellectual Property Office of China said that the fake Italy brand information had been pferred to the State Administration for Industry and Commerce and the General Administration of quality supervision.

Dai Sheng Qiao, director of the Beijing studio of the Ministry of intellectual property of the Italy Foreign Trade Commission, said in an interview with reporters that the agency will report complaints to the local industry and commerce administration departments against the enterprises that have not been reformed, and that the industrial and commercial authorities with jurisdiction shall be investigated according to law.

It's good to sell Italy brand.

"Bossini, a luxury cupboard from Italy."

Many of China's high-end consumers are favored by the advertising language, though they are expensive.

But I'm afraid you can't imagine that the cabinets of Beijing are from Huangcun Town, Daxing District, Beijing.

A salesperson of the company said: "the Chinese government stipulates that we cannot hang the brand in Italy, but we can hang it on the Hongkong side.

Many furniture brands in the South operate like this.

Make a brand in Italy and sell it well! "

More overmuch is Saab SABO kitchenware, in many large shopping malls, a set of Saab kitchenware price tag tens of thousands of, its sales staff also plausible: "Italy goods, expensive and expensive."

The information provided by the Italy Foreign Trade Commission shows that neither China nor Italy has "Saab" trademark registration for cooking utensils. Its main business is Chaozhou Sai Bo kitchen utensils Distribution Department (self-employed) in Fengxi district.

There is also a brand called Jiajia dream home textile.

The slogan on his official website was "Jiajia dream from Italy and the world", and the word "Italy" was clearly marked on its trademark.

However, the information released by the Italy Foreign Trade Commission shows that the "JAJEMON Jia Jia Meng" trademark is registered in China, and its tagged company residence, room 5014, 2, No. 5014, cloth Road, Florence, has not been confirmed.

"At a home exhibition, we found a mattress pretending to be made in Italy priced at 34 thousand yuan, and also known as the mattress retail price of 6000 euros, more expensive than a car.

In fact, the price of genuine high-end brand mattress in Italy will not exceed 600 euros.

Dai Sheng Bridge said in an interview.

Eyeful "Italy goods"

The value of the "waistcoat" is doubled, and in order to maximize profits, there are more and more "false holidays".

In addition to furniture and home market, men's clothing market is also the hardest hit area.

There are several familiar brands in the Italy Foreign Trade Commission's intellectual property department, old man, Bossini (BOSNIA), BITTO, and VASTO.

Take the old man as an example. Since the 80s of last century, it has been a hot selling brand in China.

But according to the Italian side, there is no such brand in Italy, and its "Italy background" is fabricated.

XX lira, XX Bohr, XX TiNi, XX Ritz...

During the Qingming holiday, in the malls area of many shopping malls in Beijing, the reporters found that most of the men's brands were full of foreign flavor, some were plated directly into Chinese in English, and some were in English for a long time without knowing how to spell them.

Similar "Yang" size can almost account for 8 or more of men's wear counters.

According to the reporter's observation, the middle and top grade brands of malls in malls are mostly claimed from Italy, Britain and France. But looking closely at labels, they are not found in origin, or made in China.

They cost a lot of money and often cost a thousand shirts for a common shirt, and ten thousand yuan for a suit.

A subtle change is that former salesmen often swear to customers that "this dress is produced in Italy."

Now the rule becomes "we are

"I have been studying in Italy for four years, and I have heard that the brand clothing has not seen many days in the domestic shopping mall. Why do I not see the Italy brand in Italy?" wrote a netizen.

"Many clothing brands are fully run by domestic clothing enterprises, and their production and marketing channels are entirely domestic.

A company with some strength will also register a trademark in Hongkong or abroad. If it does not, it will have a foreign name, which is an open secret in the circle.

Three ways to wear "ocean vest"

From the case of "fake foreign brands" which has been investigated in China, we can see that there are three sources of merchant's "waistcoat": first, there is no foreign background at all, and only by trademark registration, foreign names are misled.

Second, the use of "domestic production, international registration" mode of operation.

For example, flaunt oneself is the brand of Italy, from design, processing to sales, all are completed in a small factory in Guangdong, and Italy has nothing to do with it, only registered trademark in Italy.

"Domestic production, bonded area one day tour" method is slightly more expensive than the first two.

Commodities are produced domestically and then exported to European countries or bonded areas, and then they become imported products.

Of course, the business setbacks will not be wasted, and the value of products will increase by ten times or even more times after the tour.

Dai Sheng Qiao said that these "fake Italy brands" were rampant in the Chinese market, distorting the image of Italy brand, but ultimately harming the interests of Chinese consumers. Chinese consumers used high prices for "deception".

In view of the "pseudo Italy brand" information submitted by Italy, Zhang Zhi Cheng, deputy director of the State Intellectual Property Office Protection Coordination Division, said that China attaches great importance to the protection of intellectual property rights.

In addition to strengthening the enforcement of law enforcement regularly, the "doubles" action against intellectual property rights and counterfeit and shoddy goods is being carried out in depth and has achieved good results.

"Intellectual property rights of Italy and other trading partners will be protected if they comply with Chinese laws."