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All For The Development Of Dealers -- Interview With Liu Yunxian, General Manager Of Qinghai Tibet Velvet Company

2012/4/8 23:47:00 25

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Early spring,

Tibetan velvet

R & D, production and logistics centers have been built.

The center will be put into operation this year. What kind of help will it bring to dealers across the Qinghai Tibet plateau? What are the new challenges for the company's overall work? With these questions, the author interviewed Liu Yunxian, general manager of Qinghai Tibet velvet company.

Adhere to quality first and steady development

Liu Yun Xian

He said: "owning our own production base is our dream for many years and is being realized today.

With the factory, our work is still focusing on serving the good distributors and consumers, and sticking to the "quality first". We also do not want to be blind and fast, but strive to solve the problems that have caused companies and dealers to have headaches in the past.

For example, in the past, there were three passive problems in the production of products by external collaboration. One is that raw materials are difficult to guarantee quality.

Such products are sold to the market, not only can not guarantee the interests of consumers, but also bring damage to the brand of Qinghai Tibet velvet.

Two, our copyright is not protected.

Our R & D team has carefully designed a good version, made it into garments, and sold it to the market. At the same time, imitation is also appearing in the market. Why?

Three, replenishment is difficult.

Once a distributor of a marketing product wants to replenish the goods, it is required to make up for it in a short time, because the market changes very fast. If the sales period is too busy, the production is not only a sales but also a backlog.

Because there is no production line, it is difficult for us to achieve what the market needs urgently.

The first problem is that we have a stable supply base for raw materials. The components of wool yarn can be fully guaranteed from purchasing to garments. The second problem is that the new edition has been controlled within the enterprise, and others are simply not easy to imitate. The third problem is that replenishment is done by ourselves, and it can be completed in 5 days, which basically meets the needs of the market. Compared with the half month processing time produced by foreign cooperation, it is a great progress.

Realizing the normal operation of the factory

The pformation from a sales oriented enterprise to R & D, production and sales is a leap and a challenge.

How to grasp the market and do well in the development of new products, Qinghai Tibet velvet has gained rich experience through nearly 10 years' efforts, but doing well in production management is a new topic for Qinghai Tibet velvet.

"Although the Qinghai Tibet velvet has bought the advanced equipment, with the key hardware, the machine is good enough to rely on management to produce benefits. Hundreds of people are pouring into the enterprise, without saying the problem of food and housing, how can the staff be allocated and fixed?

How to set up the production process?

How to establish work and quality standards? How to determine performance?

How to make the salary system?

A series of problems are placed before us.

Liu Yunxian said: "for this reason, we have introduced a group of management leaders who are skilled in production management and excellent in character. In addition, we have dispatched some experienced and dedicated personnel to set up management centers.

With our efforts, the above problems will be solved step by step with time.

So long as we treat correctly, manage scientifically, treat people sincerely, work hard, and let quality products flow from our enterprises to the market, they will be fully realized.

Grasp product development and seize market

Since last year, a number of product development talents have been introduced into Qinghai Tibet velvet.

The phoenix tree has been brought to the home by the phoenix tree. At present, the Qinghai Tibet velvet group has set up a new product development team composed of professional talents. From the work of several months, the team of 20 people is not only very dedicated, but also very creative, showing a very strong ability to develop.

The most important thing is that from the board members to every senior manager, Qingdao velvet is well aware that the product is made of Tibetan velvet.

industry

The key to the survival and development of enterprises is the most time in Qinghai Tibet velvet flower.

"From the current selection of a number of styles, the parties are very good. Some branch managers or dealers have high ratings. With these support, Qinghai Tibet velvet is confident that the new product will seize the market this year."

Liu Yunxian said.

Ensure stable development of dealers

This year's clothing market is still not optimistic, but in the face of difficulties, Tibetan velvet is not discouraged.

Liu Yunxian said: "no matter how the market changes, there is always room for development. People often say that there is no weak market, only weak thinking.

This is very true. Therefore, from top to bottom, the company must establish confidence in winning.

Under the premise of confidence, we should actively and actively carry out good work. "

How to grasp the development of the market? Liu Yunxian said: "this year, we must shift the focus of our work to the policy of not seeking speed and quality, under the premise of protecting every customer. This quality is mainly focused on the quality of distributors. For those regions with great potential in the market, and the distributors can really work together with the company, we should actively increase support so that their sales and profits can be leapt to a platform.

Ultimately achieve the common development and win-win situation between distributors and companies.

It can be seen that all of our work this year is centered around the sales leader. In other words, all our efforts are for the development of dealers.