Get Through The Linen Industrial Chain -- Interview With Zhigang Zhao, Chairman Of Beijing Noto Tiangong Trade Co., Ltd.

Zhigang Zhao

In textile industry, the fluctuation is becoming more and more normal.

Therefore, in the face of small fluctuations, most business owners can be calm.

But since the beginning of this year, the reduction of orders, the emergence of labor shortage and the increase of raw materials are still unsettling.

At the end of 3, at the end of the month,

Reporter: could you explain what it means to "get through the industrial chain"?

Zhigang Zhao: originally I was engaged in linen raw materials, yarn, fabric business.

Last year I tried to introduce linen clothing.

This enabled my enterprises to participate in the operation of the whole linen industrial chain from raw material to terminal market, and opened up the industrial chain.

Reporter: Why did you choose to open up the linen industrial chain last year?

Zhigang Zhao: getting through the industrial chain has always been an operation idea for me.

I think, at present, the cultivation effect of flax market has begun to appear, some opportunities are slowly appearing, and the conditions for enterprises to enter the terminal market of flax are maturing.

Reporter: what are the main manifestations of this maturity?

Zhigang Zhao: first of all, the consumer.

Secondly, the level of development and design of ramie textile products is constantly improving.

After several years of development, technological progress and industrial upgrading of Ma textile have made some achievements.

At the same time, Chinese designers continue to grow and progress, and the fashion information industry of Chinese products is constantly being pmitted to the outside world.

Thirdly, the pformation and diversification of sales channels also provide conditions for our enterprises to open the terminal market.

Now the terminal retail mode not only has traditional supermarkets, shopping malls, but also networks.

This way of network is very convenient, and to a certain extent, reduce the cost of enterprises entering the terminal market.

The last reason is that just now a partner was interested in flax, and at the same time he knew fashion, so we decided to jointly promote linen and Lafite dress.

Reporter: there are many kinds of linen textiles, such as home textiles, clothing and so on. Why do you choose clothing as a breakthrough in the terminal market?

Zhigang Zhao: choosing clothing instead of home textiles or clothing as a breakthrough in the terminal market is a decision made after long term investigation and careful analysis of the market. Now it seems that the decision is in line with market demand.

First, compared with clothing and home textiles, clothing has larger room for development because relatively speaking, China's clothing industry is weaker and has more room for development.

Judging from China's clothing consumption, China's high-end clothing has long been monopolized by foreign brands, and the luxury sector has been occupied by the European and American markets.

From the perspective of China's clothing consumption, its consumption is still in the stage of foreign monopoly and domestic brands are not growing up. In this field, the creation of brand is relatively less resistant than clothing and home textiles.

Second, the field of linen clothing on the market is basically a blank.

I once bought a scarf marked on linen on Taobao, and I knew it was a fake after I got it.

There are many flax dresses on the market, and many fake ones, which are very bad for consumers.

I want to sell real linen clothing, so that consumers can buy good looks after flax, and enhance the image of the whole industry.

Third, linen and costumes are very popular.

The texture and style of linen are very suitable for making costumes. This is also an important reason why big costume likes to add hemp elements to their products.

When you see linen scarves, linen hats and linen bags, you will feel that linen and costumes have a sense of harmony.

Reporter: is the Chinese flax market really mature? What do you think of the risk of entering the terminal market?

Zhigang Zhao: I am fully aware that the Chinese flax market is still some distance from the real maturity. The flax market still needs to continue to cultivate its mind.

At the same time, it is also clear that flax products do not develop domestic market without development.

Export may be able to solve the problem of survival of Chinese flax enterprises, but it can not solve their development problems.

Opening terminal market sales is a must topic for China's flax industry.

Opportunity always coexists with risks.

For an enterprise, any attempt will have risks, but there are also opportunities.

For me, going to the terminal market means that I can get through the whole industrial chain of linen and participate in the operation of the whole industrial chain of linen, and the opportunity should be greater than the risk.

After a period of operation, the advantages of our industry after opening up the whole industry chain are gradually highlighted.

Terminal sales feedback market information is more real and effective, so that we can control the whole industry chain more in line with the market reality.

After opening the whole linen industrial chain, the complementary advantages among the various industrial chains are more obvious, which also makes the enterprise's ability to resist risks stronger.

Now that the market order is not very good, our enterprises have not been affected, and the whole industry chain operation mode has played a very important role.