Semir Expands The Number Of Stores To Develop Children's Clothing Business

Income growth is driven by double factors of price increase and expansion of stores. In 2011, business income increased by 7 billion 761 million (increased by 23.44%). The driving factors of the company's revenue growth were the increase in the price of the company's products around 5-10%, and the growth of the number of terminal stores. By the end of 2011, the number of Semir stores was about 4500, and the number of balbala stores was about 3300, up 13% and 25% from the previous year, respectively.

　　 Semir Brand growth has declined, and Barbara continues to grow. In 2011, the growth rate of Semir brand revenue dropped to 19%, mainly because with the continuous expansion of international brand stores, the competition of teenagers casual wear became increasingly fierce. The fashion and diversity of the company's products still need to be strengthened. The business of children's clothing remained high and maintained at 40%. Two brands of footwear products are increasing rapidly, showing that the development ability of shoe products is growing.

Although the gross profit margin has been raised, the sales cost rate has increased. interest rate Drop slightly. Although the gross margin increased by 1.6 points due to the increase in the price, the sales cost increased by 2.31 points to 11.61% due to the promotion of advertising expenses and the expansion of the marketing network. The sales staff salaries, store rentals and advertising expenses increased by 56%, 62% and 58% respectively. On the whole, net interest rate dropped slightly by 0.15 points to 15.77%.

Inventory turnover declined slightly, but remained at a normal and reasonable level. Cash flow in operating activities has declined significantly, and is lower than net profit level.

Semir brand growth support in the future Product fashion Structural improvement and supply chain structure improved steadily, competition in children's wear was low and Barbara continued to grow at a high level. Orders will increase by about 20% in the first three quarters of 2012. In 2012, the company will increase product development efforts, vigorously promote product development styles, and future parts. Fashion products The lead time will be adjusted to 2-3 months, and the monthly ordering system will be tried. Balbala will maintain rapid growth mainly through the number of channels: Barbara 2011. Children's wear About 3300 stores, the base is still small, and children's clothing shop needs small area, small investment and rapid development, it is estimated that the growth rate of the channel will be around 20-25% in the future.