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Fujian Sporting Goods Enterprises Focus On Children'S Shoes And Clothing Market

2012/4/13 15:10:00 16

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Fujian Children'S Market Children'S Clothing

"This year we plan to open 100 children's brand stores, which will soon appear in Xiamen."

This is not a children's clothing enterprise, but a senior vice president of XTEP (China) Limited, ye Qi. Yesterday's XTEP 10th anniversary celebration, such a news has also become a topic of the industry.

Following Anta's opening of its "ANTAKIDS" children's wear brand,

Fujian

Sporting goods companies are pouring into children's wear children's shoes market.

Last year, the growth of inventory pressure brought about a slowdown in business performance, so that enterprises should keep a close eye on children's clothing business and try to get a share in the cake.

The website of several sporting goods brands in Fujian has been opened, and a department like "children's business department" has been developed on the organizational structure.

"We will operate the children's business as a brand, and the existing stores will also sell some children's products."

Ye Qi told reporters.

As early as August 2008, Anta launched a series of children's wear, and opened 160 children's wear stores in one year.

Thirty one degree announced the launch of children's wear series in September 2009.

Together with XTEP, which officially announced its children's brand yesterday, and PEAK, which has already revealed this intention, almost all sporting goods companies in Fujian are eyeing the "children's business".

"Potential and space are huge."

Chen Zhicheng, general manager of the 360 degree children's clothing business center, said

Children's wear

Stores will strive to reach 1600 to 1700 this year, mainly to consolidate the first tier cities and continue to expand the two or three tier cities.

Such a development route is a consensus among many Fujian enterprises.

The data show that the children's industry will be at a good time for development in the next 20 years, with a preliminary estimate of about 100 billion yuan.

"This year, the whole sporting goods industry is facing pressure on inventory."

Mr. Lin, an insider in the industry, has spoken of the predicament of enterprises in the traditional market. "Slowing down growth is a common phenomenon. We must find new growth points, and children's market is a breakthrough."

Mr. Lin's judgement is in line with the reality of sports goods enterprises in Fujian Province.

"At present, in China's children's industry, no brand products account for 75% of the market, and this ratio will gradually decrease in the future, and the proportion of brand products will continue to rise."

Chen Zhicheng said that this has left room for development for the children market.

At the same time, the rapid growth of children's clothing enterprises in Fujian in the short term has also made Fujian's sporting goods enterprises more optimistic.

Children's market

This new growth point.

"Barbara's revenue last year was 2 billion, and there were more than 10 hundred million revenue in sports goods for children's clothing."

Ye Qi said, we are also very confident to do well the children's brand.

However, some people in the industry have warned that the market potential of children's wear is huge, but children's clothing is classified in detail. Children's sportswear and children's fashion are all children's clothing, but there are still a lot of differences. Sports brands want to get involved in children's fashion. There are still some obstacles.