Home >

Zhou Shaoxiong: Describe The Man'S Soul With "Seven Wolves".

2012/4/13 15:03:00 18

??? 日本語 Fran?ais English 中文

Zhou Shaoxiong Seven Wolves Clothing Brand

"Clothing is not a soul. We have to build a brand that embodies life styles and values, and our products have souls."

Zhou Shaoxiong, chairman of the seven wolves, explains the new brand culture innovation of the enterprise.

In 2010, the development environment of China's garment industry is complex and changeable.

The seven wolves, whose products are mainly domestic, although they have avoided the cusp of the international financial crisis, they have to face the high inflation pressure in China.

In China, the garment industry is facing a critical period of pformation.

Seven wolves

A set of publications

fashion

Blockbuster and series TVC have attracted the attention of the industry.

The 5 domestic frontline stars express the brand new cultural connotation of "men are more than one side" by deducing mature, elegant and open-minded men's demeanor.

Faced with the impact of the international financial crisis, the seven wolves were not affected, but sales increased significantly.

But now, with the rise of domestic CPI and PPI, and the increase of production costs of raw materials, rents and labor, are seven wolves facing a new round of shuffle or opportunity?

Zhou Shaoxiong said: "we now feel the inflationary pressure obviously, but this is an industrial one.

This year, the rise in the cost of production caused by the increase of the price of cotton, the increase of labor costs can also be digested by other forms. Now the increase of raw materials is too big, which leads to the price of clothing to go up.

For us, this may be a new round of opportunities, business turnover has been pushed up, but it is hard to say whether profits can be improved synchronously.

If the price is pushed up, will the consumer's ability to bear down? It depends on how strong the pricing power is.

We pay attention to brand diversification, so the pricing space will be relatively large. Many of our customers have high brand loyalty and low sensitivity to price when buying.

After the financial crisis in 2008, the whole market was changing, and the world economic problems exacerbated the restructuring of the domestic market.

Fiber,

棉花等上游企業，在2010是個收獲年。這是一個重組時代，具有很多不確定性。周少雄說：“最重要的一點就是要緊跟消費者的體驗、感受，這就要看企業核心抓得好不好，能否及時發現、創造消費需求。此外，隨著技術發展，手機、互聯網、物聯網等新的營銷模式不斷涌現，企業要與時俱進，不然就會失去這塊市場。”

What is most satisfying to Zhou Shaoxiong is that the company's terminal operation system has been pformed. Originally, it was driven by the spirit of personal struggle to promote the development of enterprises. Now the company has built a team driven mechanism, and digitalization and information system construction has entered the application stage, and more professionals have been introduced.

"We want to be representative of the spirit of the Chinese age.

brand

From the start of business, the brand spirit we propagate is the spirit of struggle and the spirit of the wolf. This is in line with the spirit of the times at the beginning of reform and opening up.

With the development of the economy, we constantly integrate into the brand advertisement the cognition of values, that is, how to make an excellent man from inside to outside.

We are not just making clothes. Clothing is without soul. We need to pursue the pursuit of life and pursuit of values, so that our products and brands will have souls.

Zhou Shaoxiong said.