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South Korea'S Clothing Prices Are Falling, And The Market Is Stagnant.

2012/4/13 14:36:00 6

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Korean Clothing Clothing Prices Clothing Brands

South Korea's economic recession caused people to worry about stagnant inflation and rising prices, while the domestic clothing market in Korea started a fierce price war, and clothing prices dropped and fell.

韓國服裝界業內人士指出，近來，Uniqlo、Zara、H&M等全球SPA品牌紛紛降低商品價格，通過價格攻勢，在不景氣的韓國服裝市場占據越來越大的份額。這些品牌利用價格優勢吸引消費者，占領明洞和江南地區等主要商業圈，還進軍各大百貨店及購物中心，不斷擴大市場。在這樣的背景下，韓國本國SPA品牌與各大服裝企業也不甘示弱，紛紛作出反擊，與海外品牌展開激烈競爭。

The first types of clothing that were put into price war were outdoor clothing, casual clothes and men's clothing.

In the Korean apparel market, the boundaries of other types of clothing such as outdoor clothing and casual wear are becoming more and more blurred.

In the first half of this year alone, more than 50 clothing brands planned to go public.

Sae a has experienced export experience, and recently its group's casual wear.

brand

Maypole's biggest price cut has reached 50%; LG Fashion's menswear brand Towngent and new world's international brand Tomboy have also begun to cut commodities this spring.

Price

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The brand Maypole has formulated a price strategy called "Smart Price". In February, the price range of new products listed in pullovers, zippers, Polo shirts, T-shirt, jacket, windbreaker, jeans and shorts was sold at 30~50%.

The brand Towngent of LG Fashion started implementing the "Happy Price" strategy this spring, and the price range of goods such as suits and coats is about 30%.

Women's wear brand Tomboy began implementing the "Clean smart price" strategy this spring. The price range of goods such as coats, woolen sweaters and women's shirts was 15~20%.

Men's brands, such as Comodo Square and children's wear brand Tomkids, have also been engaged in price wars.

First, Mao has recently launched the SPA brand of 8 Seconds in South Korea. The group adjusts the prices of men's and women's jackets, dresses, men's pullovers and T-shirts, and strives to maintain a similar standard with the global SPA brands such as Zara and H&M.

Shinwon's menswear brand Siegfahrenheit also plans to adjust commodity prices this spring, and the specific adjustment plan is still under discussion.

Although the major garment enterprises are engaged in price war, the development of Korean clothing market is still depressed.

International crude oil price

上升，導致面料成本上升;中國等海外國家的縫制工廠人力成本上升，這些都是影響韓國服裝產業發展的因素。各品牌之間的價格戰雖然能夠在一定程度上吸引消費者，帶動消費，但是從長遠角度來看，必將給企業帶去慘重損失。