Xia Hua: A Wise Woman Who Devoted All Her Energies To Caring For Men'S Feelings.

16 years ago, she left the platform of higher education and entered the fashion stage of running men's clothing. In the past 16 years, she has made her men's clothing worth several billion yuan of annual sales. She endowed Yi Wen with a profound culture and made clothes a warm support for men's feelings. She made the world deeply shocked by the Chinese design, and began to sound the voice of China on the international fashion stage.

Xia Hua, chairman of Yiwen enterprise group, is a beautiful woman who sews top-grade clothes for men. A smart woman who puts all her energy into caring for men's feelings is a tough woman who is committed to making Chinese design sing the world.

"China's marketing personages", "China's economic women's annual figures", "the most influential entrepreneurs", "the annual business Magnolia Award"... These bright names and shrouded rings are enough to prove Xia Hua's success, but these honors never seem to be what she really wants. On many occasions of ceremonies and ceremonies, Xia Hua did not flaunt the company of Yi Wen and did not publicize his own honor. Instead, he talked about Chinese culture again and again with passion. On the stage of the world, she ran around the original Chinese design and issued "a strong voice in Chinese design".

The most recent appearance was in the CCTV talent show "creative starry sky", and Xia Hua focused his attention on the cutting-edge designers.

The creative interpretation of Yi men's men's face sparkles with excitement and excitement. It is this appearance that has repeatedly appeared in front of the camera that has aroused my curiosity. In a warm afternoon, I finally got what I wanted to do, and walked into the mansion of Xia Hua, the Yiwen mansion.

A man's elegant nest is like summer flowers, and love is like the foundation of China. This is a very Chinese classic flavor. The coming summer Hua, curly hair shawl, a retro red lipstick, smiles filled with oriental feminine charm. It is difficult for me to make such an elegant woman and the great group of the Yi Wen group. fashion The empire is linked. The faint scent of the book made her look more like an elegant scholar. That is why the edifice has no flamboyant commercial taste, but a romantic feeling and a profound cultural touch.

Split glass, curved corridors and surrounding bronzes, ancient walls... "Thick modern flavor, light Chinese style" -- just from furniture to decoration is the best generalization of the edifice designed by the Yi man himself. The art works everywhere can achieve the perfect combination of visual beauty and pragmatism. Entering the conference room, a faint fragrance was smelled, and the hundred year old camphor tree, which spliced together with bronze pieces, kept the original shape of ecology to splice into an irregular trapezoidal conference table. It can be imagined that during the meeting, the smell of camphor wood is refreshing, gently soothing everyone's nervous nerves, and the pressure of work and fatigue instantly disappear. With the European style chair, the Chinese and Western styles combine smoothly. No artificial decoration is different from traditional Chinese style, and Chinese and Western cultures harmoniously coexist here.

The interview has not yet started. In this building, I have already felt the Chinese language and unique fashion taste she has expressed. {page_break}

Nest -- advocating

"Yiwen group has four brands: Yiwen, Notting Hill, Kevin Kelly and Jacqueline Puri. It can be said that I poured most of my efforts on Yi Wen. It is not only because Yi Wen is the founding brand of an enterprise. In my mind, Yi Wen is a representative of Chinese original design. The Chinese culture carried by Yiwen brand makes it bear a unique mission. With the development of China's fashion industry, I expect Yi Wen to show the fashion charm of Chinese culture to the world, and let the world be shocked by the strength of Chinese design. "Xia Hua's face once again showed that kind of luster, and the fixed eyes made me see this woman's toughness. It is precisely this kind of personality that does not turn back after recognition, which made her resolutely give up the post of university teachers, and firmly stepped onto the road of running men's clothing in public questioning and strange eyes. In 16 years, she persisted in her choice and built her own empire of clothing: from 1994, she founded the company of Yiwen and launched the first men's clothing brand "Yi Wen". By 2001, the city leisure men's wear brand "Notting Hill" and then the senior men's clothing club "Kevin Kelly" came out.

With the development of the group, "Yiwen men's clothing" has rapidly grown into the fastest growing men's brand in the Chinese market. The coming honor did not satisfy her, and Xia Hua was more firmly committed to a more ambitious long-term road: let Chinese design sing the world. And this is doomed to be a difficult road. "China can still say that there is no real brand in the development of China. We always say that the western brands have been passed down in the centuries, and the development time of Chinese brands is still short. With 5000 years of strong cultural support, China has no reason not to create its own classic brand. When the whole world looks to the East, Chinese design will eventually burst into a strong cry! "After 16 years of accumulation and precipitation, 3000 employees have been supported by the team of eleven and the 680 thousand VIP customers, and Xia Hua is more firm in his choice.

Nest - Culture

Clothing is based on human beings and culture. EVe Men's wear It means "people, clothes and culture". Xia said that what Yi Wen must do is not just a dress. In every product of Yi Wen, there is a culture that combines the concern, consideration and trust of men. If a man is likened to a bird in Tagore's eyes, then he will follow the birds together, and every time he reads it, he will feel the warm nest. So far, Yiwen has 680 thousand VIP customers. They have entered this cultural and creative home, and become one of the many men in the world.

"There are such a group of men. They are persistent and determined, and they are smart and fashionable. They are lovely because of their feelings, and they are lofty because of their responsibilities. In the creative starry sky, Xia Hua defines friends who come all the way along with the men of Yi Wen. Yi Wen has a different view of men: success is not a matter of power and substance. Success is a man who will never give up his future life after he has tried happiness, frustration and honor.

"Starry sky" is a large-scale creative experience program of the CCTV film channel about the costume designer's trial competition. The only man's special man "Yi Wen man" is the gift of Xia Hua to the man of Yi Wen. {page_break}

The contestants took Chinese style as the design keynote, and made a new exploration to the Yi men.

"Zhao Qianyan is one of the contestants. He explained his father's story through his works in his interpretation of the man in the text. When it was small, the family environment was not good, and sweaters were a dream far away from the family that just solved the problem of food and clothing. The father could not afford to spend money on only a sweater and false collar. Behind the vanity of his little vanity was more of a sense of responsibility of a Chinese man. He adopted the change of hierarchy mechanism to create the visual effect of Western-style collar, which implied more meanings in the sense of space. Men are really very hard, and behind the strong and fearless we see, men shoulder too much responsibility. Xia Hua has a very thorough understanding of men. She devoted all her energy to men, and melted the feelings of men in the culture of Yi men's men's clothing. This kind of spiritual interaction was spanmitted through cultural activities again and again - "my father and my mother", "beauty in the wind and rain", "responsibility", "black book", "Miss", and so on. Since 2000, Yiwen men's clothing has held various cultural static exhibitions every year. I can not help but feel that this woman's exquisite mind and this unique and emotional marketing way, Xia Hua used her menswear culture to move men, and also drew the distance between her and consumers. The name of the men's wear began to appear in every corner of the world, and more and more men walked into the warm and elegant nest of summer Hua weaving.

Nest - creative future

With the help of draft shows, the good development trend of China's design industry is shown. There are many young designers who have been influenced by Chinese traditional culture, but have been trained in foreign fashion colleges and even famous brands abroad. They have chosen China as their starting point for future design without exception. Xia Hua said excitedly, "I am glad to see that more and more young designers in China dare to express their culture and use their unique way to make the spirit of Chinese originality bloom."

Xia Hua firmly believes that there is talent and hope, and there is future. Next season in determining the men's wear clothing In the process of chief designer, Xia Hua made a bold decision. She did not choose Zhao Qianyan who had repeatedly raised the top prize, but Zhang Xiaoran, another unexpected female designer.

"She really read men, let men return to themselves, easy to accept a warmth." Xia Hua quotes Wang Wei, the chief judge, to evaluate Zhang Xiaoran. "She is thinking about men with maternal thinking. That's what moved me. I laughed and laughed at the men's understanding of men, and women knew how to care for men's lives.

Now, along the southern side of lotus pond park, Xia Hua is creating a brilliant flower of China's design industry -- lotus 48 design space, from architectural designer to interior designer and life aesthetics designer. With the design power of the whole world, Xia Hua's ambition is far beyond my imagination. This woman's ambition is full of ambition. With her dependent text and countless men of dependency, she is singing on the way to the world stage, singing a moving Chinese song in the world.