Xu Weimin: Behind The Scenes Workers In Shanghai New Seven Pu

Even when the financial crisis is sweeping everything and changing people's way of life, the Chinese are never tired of the brand's pursuit: eating McDonald's, wearing Nike and watching Korean dramas are still young people's longing for, and it is still the expectation of adults to use NOKIA mobile phone, LV package and BMW.

Unfortunately, in these elements related to dreams, we can not find the shadow of Chinese brands.

Who will take the heavy burden on the long journey of Chinese clothing and create an international brand, and how long will it take?

"In our country, we have the strength to develop our autonomy.

Starting from me, there is hope for Chinese clothing.

Boutique Ladies Home agency

Differentiation and precise positioning make Xin Qi Pu the home of the best women's clothing and its core strength.

Shanghai new seven Pu clothing market opened in September 2001, and located at the eastern end of the traditional clothing wholesale Street Cheap Road in Shanghai, the fashion capital. It was built by Shanghai new seven Pu Investment Development Co., Ltd. for 300 million yuan. It was professionally managed by Shanghai new seven Pu Industrial Limited company. It adhered to the brand oriented and professional management idea and guided by the leading domestic wholesale market management concept. It gathered large and first-class wholesale clothing market of many well-known clothing brands both at home and abroad.

Regardless of reputation, popularity, trading volume and radiation range, they are the best in Shanghai's clothing market.

With the rise of the surrounding market in Cheap Road, the market function is becoming more and more fragmented. Now, with the development of Shanghai's urban culture, the trend of upgrading the quality of the domestic garment industry, and the personalized and differentiated development of consumer demand, the new Chi Pu has become mature.

Over a thousand clothing wholesalers, 90% of them are first-class agents of boutique women's clothing, general agents in East China, regional agents and brand dealers.

They have strong financial strength, many years of clothing brand agent experience and spread the national distribution network.

At the same time, new seven Pu also gives them the ability to expand and expand their business platform.

As the operator and designer of "Janet" and "Kay Ridina" self created brand, Zhan Yiyan has a keen eye and unique creative inspiration. With the help of the new seven Pu platform, in the short span of 9 years, the "Janet" and "Kay Ridina" franchisees spread all over the country.

But Xu Weimin pointed out that some businessmen still have weak brand awareness, and even if they have brand awareness, they do not know how to build their own brands.

At present, the new seven Pu clothing market has placed an important position in guiding market traders to create their own brands.

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Pushing forward the construction of independent brand

Strengthening the guidance of independent brands is an important way to enhance the competitiveness of market products. The effectiveness of independent brand construction fully reflects the development level of a professional market.

For many years, new seven pools

New Chi Pu has compiled all its own brands into promotional scripts, made standard recordings, broadcast repeatedly through the market, and carried out outstanding activities of the independent brand companies in the market.

The market has scored the comprehensive strength of the independent brands, and has selected 10 excellent and new independent brands of the new seven Pu companies and rewarded them. At the same time, the exchange of independent brand experiences has been carried out in the way of communication.

Through direct communication between merchants and merchants, the brand agents will be pformed into independent brands and encourage excellent independent brands to continue to enhance their brand building.

In order to make more merchants in the new seven Pu clothing market able to successfully pform into their own brand dealers, the market has held business exchange meetings many times to understand business owners' minds and solve the problems of merchants.

After many efforts, we have compiled a guide book on the cultivation of independent brands, which includes: creating the value of independent brands and how to register their own brand processes. A clear, concise and understandable manual provides information support for merchants to create their own brands.

According to introduction, New Chi Pu has completed 56 self brand registration work in 2008, such as Paula Paula, Jin Xi, Ze Hui Zi and so on. Among them, the independent brand Zhui Zi, through the hard management of the merchants, the marketing manager's propaganda has begun to have the scale of production. Last year, the output reached 36700 pieces, and achieved satisfactory results in the development of sales channels, and 89 regional distributors were developed. It is estimated that 120 regional agents will be developed this year.

At present, the new seven Pu has 200 independent brands, and strive to reach 300 brands by the end of this year. The total number of agents has reached 757.

Xu Weimin, general manager of new seven Pu, said that at present, creating independent brands is quite difficult for the new seven Pu clothing market, but we firmly believe that the independent brand is the "golden dolls". Merchants own independent brands, which means business pformation.

The comprehensive promotion of independent brand and the full realization of the target of independent brand management, Cheap Road

Today, the new seven Pu has pformed itself into the incubator of the independent brand of boutique women's clothing, and the dealers of the new seven pools have been pformed into "regular setters" from the stalls to pform into a regular army with brand names.