• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Mao Jihong: Oriental Philosophical Thinking &Nbsp; Make Clothes More "Exception".

    2012/4/12 15:12:00 13

    ClothingWealth StoryBrand

    For a long time, Chinese clothing enterprises tend to stick to "nationality", "tradition" and "Chinese elements". "Exceptions" and "useless" make us feel the new thinking of China's new generation of designers and entrepreneurs on global fashion and popular aesthetics.


    Mao Jihong's efforts to create a unique business world, in the true sense of "Aesthetics" and "art" dissolved in the Chinese local business.


    Character story Mao Jihong: continue "useless" more "exception"


    Mao Jihong hopes to find the most essential things in human nature through "useless" and "exceptions" and find the aesthetic creativity of China.


    Twelve years' exception Road


    In November 25, 2008, state Clothing Design Co., Ltd.'s brand "exception" passed its 12 birthday. Mao Jihong gave it to him.

    brand

    His birthday gift is the official opening of SOGO eco store in Beijing.

    The store was interpreted by Mao Jihong, chairman of the board as an upgraded version of "two-sided exception".

    Apart from the ordinary exclusive stores specializing in the sale of clothing, the "double exception" combines clothing and books, and has already opened two stores in Kunming and Nanjing.


    In the shop he named "state", another famous designer in Hongkong, another shop designed by the mountain people, conveyed the imagination of human life in the cave age.

    The decoration and furnishings of the shop are all made of environmental protection and recycling materials, clothing, books, household goods, and the objects scattered between them show an exceptional way of life through interaction with the consumers, thus constructing a living space related to contemporary life aesthetics for visitors.


    The exception is Mao Jihong, the founder of 1+1=2.

    12! "

    The interpretation began his own speech.

    This strange equation reposes his 12 years' exceptions, the art of dress, and his thoughts on life.

    12 years ago, "exceptional" created a unique Chinese designer brand with its independent philosophy and aesthetics insisting, and created an oriental philosophy contemporary life art.

    12 years later, the "exception" began to pay more attention to the ecology, the living condition of the environment and even the attitude of life.


    In eco shops, books of culture and art form a loose understanding with those designed by Marco, providing people with a seemingly unrelated but interlinked feeling.

    The store also has galleries and auditorium. On the day of its opening ceremony, Ouyang, a writer in Hongkong, gave lectures on simple life and delicious food.

    On the second day, Mao Jihong, a teacher of Beijing Institute Of Fashion Technology and professor of Beijing Institute Of Fashion Technology, made a lecture on dressing style.

    In the ecological store, this form of lecture hall will also become a regular activity, and the eco store will also become a gathering place for cultural concerns.


    Mao Jihong regarded the store as an exception to the ability of cross domain integration.

    Japanese designer Chuan Jiu Bao Ling has made similar attempts. Her Dover Street Market in London has aroused great concern in the fashion industry.

    Mao Jihong hopes to build the "exception" into a brand that can spread spiritual value by caring for the society, the environment and the humanities.


    In his case, the "exception" brand is more related to philosophy. It is not a fashion, fashion, clothing that is measured by women's function. It gives people not a sense of sight, but a feeling of inner feelings.

    He believed that the current urban knowledge women retain their literary and romantic complex.

    Some of them have a strong demand for art, humanity and beauty, just because they have to deal with very rational daily work. After a long time, they lose interest in romance, dreaming and culture and art, but the core of romantic spirit is still there.

    The exception is to awaken this need.

    These people may not be popular enough, but it is enough to get their approval.

    {page_break}


    "Useless": Oriental philosophical thinking


    Another brand "useless" goes further in thinking about life.

    In July 3, 2008, in the Paris high fashion week, which is the world famous brand, Mao Jihong's wife, exceptional dress designer and famous designer Ma Ke, through the "useless" brand, staged a "Palace Royal" show called "luxurious poverty" in the quiet forest space of Paris's small palace (Palace), and interpreted the concept of luxury in the East.


    42 men and women models walked slowly on blankets, dressed in blue, black, beige, and so on.

    clothes

    The slow rhythm shows the movements of modern dance, Tai Chi and yoga. The Mongolia singer Na Ren used the old spinning wheel to interpret the weaving scene in front of the barrel, singing songs at the same time.

    These clothes, which remove all decorations, coarse texture, hand stitched and simple colors, are the first dynamic releases of the "useless" brand.


    Prior to the 2007 Fashion Week in Paris, the "useless" brand made the "land" themed show for the first time, which caused a great sensation in Paris's art circles.

    The famous director Jia Zhangke recorded the process of Marco's participation in the exhibition and made it into a documentary called "useless", which won the best documentary award of the Venice Film Festival.


    "This brand is a clothing culture, playing the national brand.

    It requires foreigners to understand and understand Chinese culture.

    We do not use the word "USELESS", but use the Chinese character "useless" to make foreigners voice "useless", which may not spread well, but I want him to make this voice, which is Chinese.

    Mao Jihong said.


    In Mao Jihong's interpretation, "useless" imply Laozi's philosophical concept of inaction.

    Nowadays, whether "useful" is almost the premise of all people's actions, but the value of immediate usefulness and future is often deviant or even totally different.

    "I want to search for the most essential things in human nature through useless".

    Marco once explained.


    Mao Jihong applied for Paris 5 years ago.

    Latest fashion

    Zhou, however, was not ripe at that time. He and Marco always wanted to go beyond the "exception" to make a new thing.

    "Exception" is a marketable brand that faces the Chinese market and consumers. It is not Marco's personal integrity.

    It was not until later that he made the artistic brand of "useless" that mark found another way to express himself.

    When the Federation of France was founded, the French High Fashion Association also felt that Chinese designers should be absorbed into fashion week, and the application of "useless" could be accepted.


    The French high fashion Union has only 12 members. Now it has been invited to only 30 fashion brands in Paris fashion week.

    Following the release of "land" in 2007, mark also received an invitation from France High Fashion Association to attend the fashion week in July 2008.

    The "luxury poverty" is thus demonstrated.


    Now, Marco has been regarded as the new symbol of the rising Chinese design power. The costumes that she displayed made Western commentators have begun comparing her with the prestige of Lssey Miyake, the famous Japanese designer of the 80s, in the international fashion design world.


    The revolutionary nature of Marco's design is often compared with Japanese designer Wakubo Rei and Belgian designer Martin Margiela.

    Mao Jihong said that Wakubo Rei provided a different thinking from tradition. Martin Margiela was the product of the post industrial revolution era, and Marco was more inclined to show Oriental concern for human beings and society.

    {page_break}


    The unique age of Chinese designers


    "If the fashion world from the end of 80s to the beginning of 90s is the Japanese era and the Belgian era is the end of 90s, then it is time for Chinese designers to mark the age of Chinese as a representative."

    Mao Jihong said.

    He believes that once this era comes, it will have a great influence on Chinese clothing culture.

    clothing

    Art has a very positive impact.


    But the current design environment in China is hard to support his optimism.

    According to his impressions, most European designers are doing their favorite things with a calm mind. In China, designers are still too much in pursuit of superficial things. In many cases, design has become a means for designers to pursue fame and fortune, and the design itself has also been highly utilitarian.

    On the positive side, compared with European designers, Chinese designers are more motivated and more active, but active often means easy to break.


    When interviewed by the Yangtze River, Mao Jihong just returned from Holland.

    In December 3rd, he and Marco were interviewed by the queen of Holland and accepted an award from the prince Claus foundation of Holland.

    The Award established by the prince foundation aims to reward individuals, groups, organizations or academic institutions that make special contributions to culture and development in a specific area. Each year, 10 awards and a major prize are awarded.

    Marco won the laureate Award for "futility" caused a sensation in Europe. He was honored as "the godfather of Chinese contemporary art".


    "Useless" was invited to give a 20 minute opening performance at the awards ceremony.

    Mao Jihong said that after watching the show, many people came running to tell him that if everyone had seen the performance before, Marco could get the main prize.

    Next, "useless" will be exhibited at the National Museum in Holland, Amsterdam.

    From 2010 to 2011, "useless" was also invited to make a one year exhibition in National Museum, Canada, in Montreal.


    "Searching for the self in Contemporary Chinese life aesthetics"


    While the Chinese design represented by mark has begun to be recognized by western fashion circles, "exceptions" have also opened nearly 60 stores in cities across the country.

    "Exception" does not advertise. The way Mao Jihong chooses is to go deep into the hearts of the audience through activities such as shops and activities that others can't imagine, stimulating their associations from the cultural level, causing some kind of thought recognition or emotional resonance.


    "Exceptions are also inheriting the useless pursuit of environmental protection, humanistic care, culture and art."

    Mao Jihong said, "exceptions" can be regarded as useless living editions. Compared with "useless", "exceptions" are closer to consumers, markets and the masses, and can also make the design of Marco popular.


    After studying EMBA at Changjiang Commercial College, Mao Jihong began to devote more energy to channel innovation.

    Nowadays, "exceptions" already have three forms: ordinary stores, double-sided exceptions and ecological stores. He hopes these forms can become a flexible combination.

    In 2009, ecological stores and double-sided exceptions will spread to more areas. The new eco store in Shanghai will soon open.

    "The ultimate goal is to hope that people in the world will have Chinese life products and accept the Chinese way of life."

    Mao Jihong said.


    In fact, if there is no sudden economic crisis, perhaps the "exception" shop has arrived in Paris.

    In the second half of 2008, Mao Jihong had received some buyers of some large international department stores, but the economic crisis had to postpone the plan.

    He hoped that the first station of "exception" to go abroad is Paris. "Useless prestige has laid a good foundation for our landing."


    Lssey Miyake, a famous Japanese designer, is a designer who Mao Jihong admired very much. His "spirit behind my kimono" aroused Mao Jihong's great feeling: Italy is sexy and colourful; France is luxurious and untouchable; Japan is exquisite and elegant.

    But what words can describe the fashion spirit of China?


    The slogan of "exception" is related to this question: "searching for the self of contemporary Chinese life aesthetics".

    Looking for, it means losing. The life that is happening in the contemporary era contains Chinese aesthetics of life. Self, that is, China used to use western aesthetic standards, not Chinese people themselves, but China has to find its own creativity.

    • Related reading

    Lin Congying, The Chinese Trousers King, Led The King Of Nine Herd To Success.

    Wealth story
    |
    2012/4/12 13:37:00
    18

    Lining: Gymnastics Prince Successfully Pformed Into Entrepreneur

    Wealth story
    |
    2012/4/11 15:13:00
    11

    Xu Weimin: Behind The Scenes Workers In Shanghai New Seven Pu

    Wealth story
    |
    2012/4/11 15:01:00
    46

    Bernard Arnott: The Head Of Luxury Empire

    Wealth story
    |
    2012/4/11 14:45:00
    125

    Qian Aling: The Heroine Of Han Tong Textile Master

    Wealth story
    |
    2012/4/11 14:31:00
    51
    Read the next article

    Xia Hua: A Wise Woman Who Devoted All Her Energies To Caring For Men'S Feelings.

    Xia Hua, a wise woman who made the world deeply shocked by Chinese design and made China's voice gradually beginning to ring on the international fashion stage. Devote all efforts to the men's clothing business, sing the sounds of heaven in Chinese men's wear design.

    主站蜘蛛池模板: 女人张开腿给人桶免费视频| 美日韩在线观看| 欧美freesex黑人又粗超长| 国产精欧美一区二区三区| 亚洲激情视频在线观看| 99久久国产综合精品成人影院| 狠狠色综合网站久久久久久久高清 | 皇后羞辱打开双腿调教h孕| 好男人在线神马影视www在线观看| 十六以下岁女子毛片免费 | 99久久国产综合精品swag| 沈婷婷小雷第三次| 国产色视频一区二区三区QQ号| 亚洲欧美一区二区三区综合| 50岁老女人的毛片免费观看| 欧美国产日本高清不卡| 国产私人尤物无码不卡| 久久青草亚洲AV无码麻豆| 青草青视频在线观看| 抱着cao才爽的视频| 制服丝袜一区在线| a级毛片在线播放| 欧美激情一区二区三区成人 | 日韩欧美高清视频| 国产乱妇乱子在线播放视频| 中文字幕亚洲专区| 精品一区二区三区在线视频| 天堂а√中文最新版地址在线| 亚洲熟妇丰满多毛XXXX| 四虎国产永久免费久久| 日本精品啪啪一区二区三区| 又爽又黄又无遮挡网站| chinesespanking2实践| 欧美成人在线视频| 国产成人最新毛片基地| 中文字幕无码无码专区| 男人j桶进女人p无遮挡在线观看| 国产精品视频yy9099| 久久精品女人毛片国产| 美雪艾莉丝番号| 在线亚洲精品视频|