Who Is The "Little Oscar" In China'S Clothing Industry?

In March 25th, the clockwork pointed to eight o'clock in the evening. The voice of the Jack eighth annual award ceremony of the Chinese clothing brand was echoed through the twenty-first Century theater in Beijing. "Broadway musical dance show" is the three theme of the quality of Chinese clothing, marketing and the beautiful life brought by clothing. Under the stage, many Chinese famous local fashion brands are struggling and the leading players in the Chinese clothing industry. When every prize winning brand of the grand prize is announced, they are looking forward to going to the "China" called "China". Clothing industry Oscar's award stand.

Persistence -- nomination award brand announced

This year's "grand prize" is still adhering to the principles of fairness, justice and openness. After nearly three months of nomination and evaluation, according to the three sets of data, such as "business coverage statistics", "consumer survey" and "industry expert survey", the list of nominations for the award is presented, and then the nomination award brands of all awards are produced after deliberation by the nominated jury of authoritative experts. This year's "Grand Prix" mentioned more than 2700 brands, and finally 27 brands won the nomination award fortunately.

Mission -- the concept of "annual brand"

After winning the highest honor of the clothing industry, the number of award-winning brands has been showing more outstanding performance in the market, while playing the leading role of "example", and paying tribute to the prosperity of China's clothing brand.

This year's "award" first put forward the concept of "annual brand", that is, from the beginning of this year will be awarded the grand prize brand collectively known as the "annual brand". This concept not only strengthens the status of winning brands in the industry, but also extracts the mission of their "example" power. The purpose is to combine the "grand prize" and the nine annual brands to jointly provide a powerful force for the development of China's garment industry.

Change - Special Award rules

In order to promote the development of China's garment industry and the upstream and downstream industries and meet the demands and hopes of the whole industry on the "grand prize" activities, the current "Grand Prix" regularizes and changes the past special awards, and finally adjusts and sets up relevant awards in the special award series, and gives them new meanings. Among them, three awards were adjusted, namely, "Promotion Award", "support Award" and "dress Award". The "Promotion Award" increased the production base, the Creative Industry Park, the media, the consulting organization and the service organization in the scope of the appraisal target. The "support Award" is the "science and technology advancement Promotion Award" of the past. The change of name highlights the strong support from the judges to the garment industry. The clothing award is launched on the basis of the last "perfect companion Award", and the scope of the judges will include accessories, shoes and hats, scarves, gloves, bags and accessories. In addition, there are two new awards, namely, "manufacturing awards" and "business awards". The "manufacturing Award" is a manufacturing enterprise specializing in garment production and manufacturing. The award set up the blank of the "award" processing brand, and promoted the industry advocacy that the processing enterprises should also create the brand. Gu Mingsi, the "business award", commended the commercial terminals of all kinds of brand clothes. As an important downstream area of clothing industry, business directly and objectively reflects the survival of the brand, and has become one of the drivers of brand development. Excellent commercial terminals bear the responsibility of brand development.

For every award-winning brand, their products have different life philosophy and expression techniques. They insist on and discover their brands stronger and bigger. These entrepreneurs have dreams when they are young, but now they are wearing more and more clothes. brand Stand out from the crowd, and build their brand into the hearts of many consumers. How excited are they after winning the prize? Let's listen to their inner monologue on the scene.

Style Award

Ni Guochang, executive vice president of sketch brand

We have been thinking that after many years of Chinese clothing, clothing is regarded as a project, but I think the sketch brand is the art of fashion. We hope to give you the true artistic expression of clothing.

Innovation Award

Wu Jianmin, chairman of sulang brand

In the twelve year, Shu Lang came as if it was only a day's time, but I didn't know how he could go in the next twelve years.

Potential award

Ray Tibor, vice president of brand Lu Shan

After the award, the pressure is greater, because we are the potential award. Now maybe our business is still very small, but next time we hope to win a bigger prize.

Quality Award

Zhu Xulong, executive vice president of Luo Meng brand

In the past 30 years, we have been insisting on entering the market with quality. Without quality, we will not have everything. Today's achievements must make Luo Meng's tomorrow better. I hope you will pay more attention to China's local clothing brand.

Planning Awards

Lin Shuling, general manager of Gloria brand

Gloria has been walking around the world for ten years with the concept of discovery and sharing. We have been enjoying a lot of fun in the past. The happiest thing in our work is to have fun and recognition, planning to win consumers, and also to have fun. {page_break}

Marketing A Grand Prix

Wang Guoxiang, deputy general manager of Ya Ying brand

It is our constant pursuit to lead fashion, charm, intellectuality and elegance. No matter product channel or marketing method is all around the pursuit of customers, constant pursuit and effort is the only business philosophy of the company.

Public Award

Hu Chengchu, vice president of Li Lang brand

The public award is due to the public recognition of the simplicity and simplicity that we advocate. It is a way of life and a new attitude.

Value award

Pacific bird brand CEO Ou Limin

The ultimate goal of Taiping bird is to create a dynamic Asian fashion brand. In the process of achieving this vision, we get the prize, like climbing a peak, and we are going to continue to go down and devote more value to consumers.

Achievement Award

Zhang Rongming, President of love brand

Taking this award as the end of our past twenty years, today is a new start. We will continue to create beauty for you.

Promotion Award

Ren Youfa, chairman of Haining Leather City Management Committee and chairman of listed companies

Haining leather city is a platform for carrying the brand. In the clothing industry, material is the key, designer soul, brand is the most valuable. We hope to let more brands come out and move to the whole country. We will build this platform, carry more brands and achieve better brands.

Support Award

Zhang Kapeng, chairman of Weixing brand

Sincerely hope that more good clothing brands can affect China's clothing industry, and promote the development of China's garment industry.

Manufacturing Awards

Shen Xuzhao, vice president of CHENFENG group

We have been working hard to build the most competitive project in the world.

Business Awards

Wang Shouqing, senior vice president of Wanda Commercial Limited by Share Ltd

This award is recognized by associations, brands, businesses and customers. Wanda hopes to bring all Chinese fashion elements and all the best clothing brands to consumers.

Costume Awards

Li Lin, vice chairman of Guangzhou Tian Chong shoe industry Co., Ltd.

We have been committed to urban fashion and will continue to improve in the future to provide customers with more original value products.