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The Direction Of Wenzhou Footwear Industry: Technology Footwear, Virtual Integration

2012/4/17 13:57:00 9

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Wenzhou Footwear Industry Pformation International

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Footwear industry in Wenzhou

In the industry, 2011 was an unusual year.

This year, the industry and enterprises experienced the international economic cold winter and the domestic macro tightening, facing the strong impact of the loan crisis. Despite the step-by-step pressing factor cost, though the industry is still stumbling, the industry as a whole is still developing.

The reporter learned from the annual summary report of Wenzhou shoe leather industry association that in 2011, 2616 footwear enterprises in the whole industry of Wenzhou completed 83 billion 80 million yuan of industrial output value, up 6.51% over the same period last year, showing the strong advantage of China's shoe capital.

Technology and Shi Shangcheng mainstream

In 2010, the footwear industry in Wenzhou was identified as one of the second batches of 21 batches of economies in the province to pform and upgrade to modern industrial clusters. Since then, "pformation and upgrading" has become one of the most popular vocabularies in the footwear industry of Wenzhou, and has also become the strategic development choice of most enterprises in the industry.

Then, how should shoe enterprises achieve "

Transformation

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said, "the key is to shift from traditional shoemaking to technology shoemaking, focusing on technological breakthroughs and industrial chain extension."

In order to pform and upgrade traditional industries, Wenzhou shoe enterprises insist on independent innovation, docking research and development with the market at the same time, and combining innovation with independent innovation, constantly innovating the connotation, style and function of shoes.

Nowadays, technology and fashion are becoming the main direction of Wenzhou shoe enterprises.

Many famous brand shoe manufacturers in Wenzhou are constantly promoting technology shoemaking.

In August 21, 2011, the first enterprise academician workstation in the domestic shoe industry officially settled in the Red Dragonfly Group. The workstation will conduct in-depth research on cleaner production, shoe comfort, shoe making process automation and process optimization, providing technical support and services for the pformation and upgrading of the footwear industry; in September 2011, the massive economic pformation and upgrading project, which is based on the "disc injection system" for the development of shoe making equipment, has been included in the major science and technology pformation plan of the province, and will greatly improve the mechanization and automation level of the footwear industry in Wenzhou.

The achievements of scientific and technological shoemaking are also gradually emerging.

For example, by relying on its 28 national patents, jelda has successfully developed a new type of "upgraded A+" nano function air conditioning shoes, which has filled the gap of the domestic air conditioning shoes market; the Augustus shoes industry and the Institute of physics and chemistry of the Chinese Academy of sciences have successfully developed "antibacterial" leather shoes, becoming the only one of the Chinese footwear industry that has received the "identification of antibacterial signs"; the "health care" leather shoes developed by Yalong shoe industry have won the "China Environmental Sign Excellence Award" issued by the State Environmental Protection Bureau.

These scientific and technological achievements have stabilized the irreplaceable position of Wenzhou shoes in domestic and foreign markets.

In order to synchronize with international fashion, some Wenzhou shoe enterprises will reach out to the right direction.

international

To throw out olive branches to world-class talents.

For example, the giant group opened its design studio to Spain, which not only absorbed the top international design talents, but also laid the foundation for the products to enter Spain and other markets; the AOKANG group set up the shoe design center and information center in Italy, and hired Italy shoemaking master and design master to be stationed in Wenzhou headquarters to guide the development and design, set up AOKANG's "high-tech digital research and development base", and develop more than 3000 new varieties every year. Kangnai group joined the SATRA organization of the world's largest footwear research organization, and set up a world-class footwear design and R & D center in line with SATRA requirements in China, which is closely related to the international trend from design and research.

Combination of "virtual and actual" into development mode

In 2011, the international economic situation was complex and changeable, and the new development pattern was continuously derived. The online market has become a new channel for product sales.

Since 2010, many shoe companies in Wenzhou have joined the online market. According to their own reality, they choose the right development mode. Most of them adopt the combination mode of "online shop + entity store", paying attention to the actual effect of the terminal.

The guarantee of brand and quality is the foundation for enterprises to develop the online market smoothly.

According to Xie Rongfang, President of Wenzhou shoe and leather industry association, the number of famous brands in Wenzhou footwear industry is the largest among all the industries in the city. There are 3 famous brands in China, 7 famous brand products in China, 76 famous trademarks in China, 45 in Zhejiang brands, 9 in Zhejiang, 9 in Wenzhou, 2 in Chinese export commodities, and 3 in the national quality award.