Local Clothing Brand New &Nbsp; Test Water "Single Store To Join"

Since last year, Megan Clothing Co., Ltd. has launched a new mode of agency - joint venture.

"The so-called joint venture is actually the cooperation between enterprises and customers, and it is also another special" direct camp ".

For example, a customer has a store and wants to make a brand, but he is worried about the pressure of inventory and the defect of management ability.

Then, we can adopt a cooperative way, providing customers with stores and certain margin, providing goods and management, and getting the turnover of customers.

Lin Yongxun, deputy director of the company's operations center, said that this reduced the pressure on store operators later stage management, because staff, inventory and management were all enterprises.

In the future, the management mode of agents and franchisees should cater for the company's management system.

This joint mode is actually a "single store franchise" that many new brands in the clothing industry are trying.

The industry generally believe that a new clothing brand start, using "single store" to expand it will be easier.

So, for the newly established brand, which way is better for "single store franchise" and the traditional "total generation franchise"?

Shishi Diesel Apple clothing was launched last year for the first time, and the whole series of stores was launched. The company adopts a single store franchise mode.

At that time, Yang Zhi, CEO of the company, said that the performance of some brands declined because of the fact that the general agent went to the district agent and then to the franchisee, which was not competitive.

Therefore, the company will try to shorten this intermediate link and take a single store to join.

"Single store affiliate is the management of its own company, the feedback of all aspects must be much faster, and the allocation of various services is also much more convenient, and the middle part is omitted, and the profit is certainly much higher."

Mei Changqing, deputy general manager of Fujian start children products Co., Ltd.

Lin Yongxun also told reporters that the company now focuses on the development of regional markets, the way of joining is also a single store franchise, so that the feedback speed of information is relatively fast, and the company can react quickly to the unsalable style.

"At present, the mode of general agent joining makes enterprises face great pressure. If enterprises do not pform, the initiative will always be in the hands of customers. If big customers join together to negotiate with enterprises, then enterprises will be very passive.

By adopting the single store franchise mode, enterprises have not only accelerated the speed of store expansion, but also grasped the initiative, avoiding the game between the interests of companies and agents.

Many people in the industry, including those mentioned above, have pointed out that this cooperation mode will create a win-win situation, not simply selling goods to customers, but more considering the survival and virtuous circle of both sides.

"There are more than 400 prefecture level cities and more than 3800 counties in China, but the terminal outlets of enterprises do not spread to so many places.

This is determined by the provincial mode. For example, Sichuan province gives you, but you can't cover all the counties in Sichuan. The radiation capability of the provincial generation does not meet the company's expectations, but at the same time, the provincial generation likes to occupy the resources.

Kyushu