European Economy Retrogression &Nbsp; Luxury Footwear Competition

Never mind

Those new brands that are still growing are not only trying to add stores to China in the hot market today, but they are also planning to go to those immature markets, such as Kazakhstan, a central Asian country.

To strive for market share, these luxury brands strive to make themselves more unique than other brands, and continuously improve customer service in brand stores.

Just like the Louis Vuitton of LVMH group, the pioneer of global high-end commodities, Burberry has taken a new action. Richemont has recently announced that its revenue has increased by two digits, a large part of which comes from footwear and accessories.

From Christian Louboutin, Manolo Blahnik, Nicholas Kirkwood to Charlotte Olympia, the strong development of these brands has evolved into a fixed choice for footwear lovers when they buy.

"Even if there are already a lot of patterns, the shoe industry is still promising."

Maggie Gilliam, founder of Gilliam & Co consulting company, said.

Professionals also agree that with the expansion of the luxury market, there will be a revival.

These footwear brands are also likely to increase steeply in demand.

Christian Louboutin is one of them. He has witnessed people's enthusiasm for their brand shoes, which also makes production capacity under pressure.

"Because of the strong demand of the market, our inventory is very low.

We are working hard to improve our production capacity. "

The company's chief operating officer, Alexis Mourot, told reporters.

"At the same time, because our shoes are well received, we are planning to expand the men's business, including the brand new men's shoes."

Other designers are planning for the next step.

Stuart Weitzma will launch a high priced product, called SW1, which marks their first step is to keep the price point of other jewelry at the same level as that of Manolo Blahnik and Jimmy Choo.

The Jones Group Inc, a brand registration company, believes that such a plan is expected to create a major hit outside the US in different shopping malls.

"Stuart wants something really creative, such as a sunshade for your own brand," Wes Card, the CEO of Jones Group, said. "I want to build this as the first step in the international market."

Those emerging brands are also moving into luxury goods.

Alexandre Birman was first sold in the famous traditional fashion department store Bergdorf Goodman as a temporary brand, and then joined the designer shoe salon at the beginning of this month. This is the best witness to successfully turn to high-end products in Italy, and at the same time improve the demand of its exotic cortex.

"10% of us sold it on the first day."

The designer said.

For many brands, in the challenging economic era, the US and Asian markets are still popular, and the European market is carefully controlled.

"The United States will remain the strongest market, and we predict that there will be a significant increase in early autumn and will continue to rise throughout 2012," said George Malkemus, chairman of the US regional brand of Manolo Blahnik, a special cooperation project in Hongkong and Lane Crawford.

Louboutin expects to open 14 new stores this year, Mourot said. "All regions have shown two digit sales growth under the leadership of the United States, Asia and the Middle East.

Even in Europe, which is in economic disaster, he has no worries.

The real challenge for us is how to find excellent Italy craftsmen who can make our shoes.

"Obviously, with the emergence of retail demand in the two or three tier cities, China will have further potential," according to Peter Harris, President of Padre group, Hongkong.

Even though Hongkong and Singapore may have reached the point of maturity, other countries such as Indonesia, Malaysia and Vietnam have increased their demand with the increase of affluence.

According to recent Goldman Sachs Group research, Chinese consumers account for 25% of the world's luxury consumption, which could rise to 46% in 2025.

Experts show that 40% of the luxury flagship stores in European cities are supported by Chinese tourists.

These data encourage the development of European brands, like Ferragamo, which has more than 30% of its global sales in Asia, and is expected to continue to open new and larger stores in 2012.

"We are laying the foundation for the second stores that we will open in Hongkong in 2013."

Sanderson said: "we have also observed the expansion of brands in France, Italy and Germany. We feel that people's demand for luxury goods has never been lower."

Some young designers have also begun to play tricks. For example, Nicholas Kirkwood still lists the United States as the largest growth market, but his brand is beginning to spread further.

"Over the past year, we have not regarded the European continent as the preferred market for rising prices."

"We are negotiating with some people about franchising in the Middle East market, such as Japan and Kazakhstan, and concessions in Hongkong, China and Singapore," said Christopher Suarez, general manager of Nicholas Kirkwood.

In addition, Suarez mentioned that the brand could be launched by the end of 2012. He said: "like a small company like us, we have 97% potential target customers that are not yet covered.