The Quality Of Our Products Is Good, And Star Products Are Well Received.
Following Han Han's "brand without fear of spring," April 19th Van guest Sincere goods once again put in a group of offline advertising in more than 10 cities, "go forward without fear." This is different from the previous pure brand orientation. This time highlights the products of VT, canvas shoes, and emphasizes the information of VT2000 design, "cash on delivery, interview for 30 days", user experience and so on.
VT hot sales, large area out of stock
According to the introduction, VT in less than a month on the line, has broken through the average daily sales of 100 thousand pieces. The rich and varied styles, close to the current young people's attention to the hot spots, attracted many users. In addition to Han Han's "bright and brilliant", "or I fell down or stronger" sold out, "positive energy" and other fashion series are also being launched on a large scale. With the nutshell network collaboration of the temperament series of nearly ten VT, the first day on the line will be out of stock.
Fan CEO Chen also released various products on micro-blog recently, pointing out that more than 95% will not replenish the goods. Netizens have commented that "we must rush out when we see the right thing." It is understood that every guest will launch a new batch of theme VT every week, such as this week's "grassroots" series and Lei Feng series.
Improving product quality and strengthening quality inspection management
VT, who is the two star product that has been very interactive with the brand spirit of van guest, has been introduced by the relevant person in charge. Canvas shoe It clearly conveys the spirit of "people's fashion", which is the direction for all customers to strive for this year's entire line of products. "In the direction of big brands, we need to play a lot in the specific products."
Before this, we also revealed that this year's focus is on product quality improvement and control risk. According to the introduction, after organizing structural adjustment last year, all guests have greatly strengthened the importance of quality inspection, stripped the quality inspection department from the product department, and set up a quality inspection center outside the five major business units and production centers. The production center QC staff is responsible for the quality inspection of each production line, and the quality inspection center is responsible for checking and stationing the factory. quality Manage, carry out pre production control, supervise production center's work and feedback to production center. Everyone hopes to completely eliminate the corruption and irresponsibility in the production line so as to ensure the neutrality of quality supervision.
In the organizational structure of product development, strengthen the training and introduction of special personnel, and add the number of posts in the traditional garment industry such as face accessories, developers, craftsmen and print masters. In the development of surface accessories, customers choose to cooperate with the leading enterprises in various sub sectors, such as Foton, one of the largest cylinder knitted fabric producers in the world, the famous brand YKK of casual pants zippers, etc. on the basic products such as shirts and polo, three sampling rings, plate type, monochromatic and panchromatic samples are adopted to ensure timely detection of problems and avoid problems before mass production of products.
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