Red Bean Group Unveiled &Nbsp; Innovation Promotes Enterprise Pformation And Upgrading

A few days ago, the red bean group carried the five brands of red bean men's clothing, red bean home, Idif, Zuo, and Hun Dany for the twentieth time.

In recent years, China is intensifying its pformation from a large textile and garment country to a strong textile and garment power.

Transformation and upgrading become the best path recognized both inside and outside the industry.

So how to carry out pformation and upgrading? The red bean group continues to carry out brand innovation by making strong smile curves at the two ends, so that the pformation and upgrading of enterprises are effective.

A good business model is half the battle.

"A good business model is half the battle."

Zhou Haijiang, President of the red bean group, believes that the future competition is not the competition of products or brands, but the competition between the brand business models. Only by finding the right business mode and business channel and relying on commercial innovation to realize the brand's technical value and brand culture, can Chinese clothing truly gain the right to speak in international fashion and develop healthily and sustainably.

Since the pformation and upgrading, the red bean group has been exploring the mode.

As one of the five major clothing brands of the group, the red bean men's clothing has been seriously analyzed and compared from the "fast fashion mode" to the "fully managed mode". Finally, the "full win mode" of the three parties has been chosen.

The so-called "fully managed mode" refers to the franchisee to provide funds, suppliers to provide products, the company's unified operation and management.

"This will be the innovation of red bean's business mode and operation mode in the future. This will also be the trend and direction for the future development of the red bean men's clothing."

Red bean men's clothing official said.

The business model innovation of red bean is also reflected in

Build a strong whole industry chain

The brand innovation of red bean is not only embodied in the business mode, but also in the innovation of the industrial chain.

Competitive products are a very important chain of the industrial chain, and products are also the core elements of the brand. In the face of the increasingly mature consumer market, red beans continue to improve the level of design management.

On the one hand, the red bean men's clothing will introduce a first-class, international vision design team and commodity planning team. On the other hand, it will also exert great efforts to enhance the capability of independent research and development, and also develop joint direction development and buyer development to enhance the quality and fashion sense of the product.

Not only that, it also determined the product style ratio of full hosting mode: business leisure, fashion leisure, formal dress and accessories are 4:3:2:1 product structure, not only enriching product line, but also increasing product fullness.

Eadiefi and Hun Ni Ni respectively hired the famous Korean designer Jin Yuanying and China's first ten best young designer Luo Yaping as the design director.

The group has also continuously improved the technological content of its products, from cotton knitted ironing T-shirts to milk silk T-shirts to carbon fiber healthy thermal clothing. Red beans have been walking in the forefront of technological innovation products.

At this Expo, a Taxus health care underwear launched by the red bean home fashion show attracted many multimedia eyeballs.

Taxus chinensis, an amazing tree that can purify air and extract anti-cancer drugs, is known as "plant giant panda". It is applied to underwear and further protects human health.

How to strengthen supplier management has increasingly become the most important link in the construction of industrial chain.

Continue to strengthen the management and standardization of the outsourcing units, and take the outsourcing units as an important strategic partner of the group.

This year, President Zhou Haijiang pointed out at the group's external conference that the purpose of convening the conference is to achieve a win-win situation. This "win" is not a unilateral win of red beans, nor a unilateral win of the outsourcing companies. It is a win-win situation for the whole industry chain. It is a win-win situation for enterprises, society and consumers. This is an important reason for the sustained and rapid development of red beans for many years, and it also shows the importance of resource integration in the whole industry chain competition era.

Precise positioning, distinctive personality and competitive products make red bean's five brands strong in market development.

Only one brand of red bean is home, and the store will reach 4000 in the next three years.

Moreover, the growth of red bean brand sales is strong, and the online and offline interactive mode is exploring the practice. It not only adds new connotation to the brand innovation of red bean, but also makes red bean become a new product.