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In The First Quarter Of 2012, The Performance Of Fujian Apparel Listed Companies Was Flat.

2012/4/25 9:32:00 77

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As of 23, Fujian clothing industry leading enterprises seven wolves, nine Mu Wang's quarterly report has been disclosed.

Consistent with the market estimates, the expansion of last year's expansion led to a new increase in sales volume driven by the opening of new stores.

All garment enterprises in the future have multiple channels.

Brand expansion

The penetration of stores will be more thorough. The industry expects that the retail trade of Fujian clothing will continue to grow steadily.

On the 23 day, a quarterly report released by the king of nine herd showed that in the first quarter of 2012, its operating income was 669 million yuan, an increase of 22.6% over the same period last year, and the net profit attributable to shareholders of listed companies was 208 million yuan, up 28.4% over the same period last year.

Compared with the annual report released on the same day, the performance of nine year old Wang met expectations. The first quarter of 2012 continued the growth of last year's performance.

Another seven male wolves in Fujian Province, whose performance is equally gratifying.

Reporters read a quarterly report of seven wolves, found that its business revenue hit a new high of 3 years.

In the first quarter, net profits of seven wolves continued to rise for the three consecutive quarter and hit a new high of 3 years.

Yesterday, the seven wolves announced a quarterly report in 2012, which realized operating income of 946 million yuan, an increase of 26% over the same period last year, and realized a net profit of 174 million yuan, an increase of 38% over the same period last year.

The performance of both enterprises is in line with expectations, and they are directly related to channel expansion.

Seven wolves and nine Mu Wang announced that the first quarter results were in line with expectations. The main reason is that the company has increased the channel and brand building, which has led to the expansion of the company's sales scale and the corresponding growth in sales performance.

It is reported that two enterprises have strengthened last year.

Distribution channel

Construction.

With the listing of Dongfeng, there are 430 new sales terminals, which made sales terminals totaling 3140 last year.

During the reporting period, seven wolves added 451 terminal channels.

As of December 31, 2011, the company has a total of 3976 terminal channels.

Among those newly opened shops, 49% of the stores in the three line and below three line cities accounted for 49%.

The first quarter of this year was affected by many factors such as economy, Spring Festival advance, climate and so on. The form of operation was rather complicated. However, under the impetus of the newly opened shop, the Fujian clothing listed enterprises had a good overall sales.

At the same time, reporters read the relevant announcement of the company found that brand innovation and penetration is also an important factor.

Brand contribution ability highlights

The brand contribution of King Mu is particularly intuitive.

The core brand product male trousers of nine Mu Wang ranked first in the country for 12 consecutive years because of its brand advantage. Last year, the brand revenue accounted for 48.78% of the company's main business income.

Under the guidance of men's trousers, the sales revenue of nine Mu Wang's series products has been constantly breakthroughs, including sales of shirt sales increased by 79.35% over the previous year, jacket income increased by 64.70% over the previous year, T-shirt income increased by 1.95% over the previous year, and income from other categories increased by 32.75% over the previous year.

Nine herding kings who have already tasted the sweetness of the brand, besides the main brand of "nine herding king", have begun to lay out a multi brand strategy.

It is reported that its flag also owns FUN, Calliprimo and VIGANO three brand.

FUN is the leisure brand of American cowboy style. In the first half of 2011, the King opened the first monopoly store in Xiamen, the company's headquarters, and the Calliprimo brand, for the Italy men's wear line bought by the king of nine shepherd, the future also will try the store operation; VIGANO is the Italy high-end trouser brand. In 2010, the king bought the right to use the permanent trademark in the popular area. The brand will cover the high-end men's market which is not covered by the main brand of the king of nine kings, and will take the high-end shopping mall as the main retail terminal.

The seven wolves, who also benefited from the brand advantage, made the gross margins and sales of the company rise at the same time last year by enriching the main brand category of men's clothing.

Reporters noted that last year as a whole

Clothing price

In the case of promotion, men's clothing consumers' demand for costumes is constantly improving.

In order to make the brand better serve the customer group, the seven wolves launched the "black label" series on the basis of the original "red label" and "green label".

Compared with the red label products, the black label products emphasize the "wearing experience". Once the black label products have been launched, they have been recognized by the market, and the sales volume has increased year-on-year, which has promoted the gross profit margin to a distinct improvement.

In the first quarter of last year, the gross profit margin of seven wolves increased by 3.12 percentage points over the same period last year, reaching the highest level of 43.76%.