Gao Dekang Shares Bosideng'S Successful Experience

Only by relying on independent innovation and building core competitiveness can enterprises achieve real long-term development.

He is the only chairman of the textile and garment industry in China who has "world famous brand", "China Industry Award" and "National Quality Award", and the products are exported to the European and American international markets.

In 2011, his company realized sales revenue of 18 billion yuan, up 13.9% compared to the same period last year, paying taxes 1 billion 31 million yuan.

He is Gao Dekang, chairman of the eleven National People's Congress and chairman of Bosideng group.

In the past ten years, he has conscientiously carried out the duties of representatives in accordance with the law, and put forward suggestions on the work of all aspects of the government.

Upgrading is not abandoning traditional industries.

"For labor-intensive industries, pformation and upgrading is imperative.

However, in the process of promoting pformation and upgrading, the state still needs to provide necessary policy support for labor-intensive enterprises.

Over the past thirty years since reform and opening up, China has become the second largest manufacturing country in the world, and labor-intensive industries play an irreplaceable role in the process of making China bigger and stronger.

However, with the continuous adjustment of the economic structure, labor intensive industries are facing difficulties in rising prices of raw and auxiliary materials, appreciation of the renminbi, and rising labor costs.

Gao Dekang believes that the traditional manufacturing industry like textile and garment industry can not change the status quo of making profits by human cost at all times. Enterprises have an urgent desire to pform and upgrade, but they are still exploring ways to upgrade and upgrade.

In this process, the support of the government is particularly important.

In addition, under the global trend of increasing costs and declining profits, most of the labor-intensive enterprises lacking their own brands and core technologies are in a tight encirclement, especially since the new year.

Gao Dekang told reporters that at present, although a large part of the graduates from domestic universities have reached the township level enterprises, most of them "want to participate in the upper management rather than engage in the first line production".

Most of the workers in labor-intensive industries do not go to university due to various reasons, and lack of professional or vocational education. This seriously hampers the improvement of labor productivity and product quality.

Gao Dekang believed that "the state should start from the actual situation of China, vigorously develop secondary vocational and technical education, comprehensively improve the quality of secondary vocational and technical education, and cultivate more qualified, excellent and high-quality industrial workers for enterprises."

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Technological innovation promotes enterprise development

"Nowadays, many companies are very short-sighted in pursuit of huge profits and abandoning industry to invest or even speculation.

Only by relying on independent innovation and building core competitiveness can enterprises achieve real long-term development.

Gao Dekang said that many enterprises regard "pformation and upgrading" as "pformation and upgrading" and blindly pursue exorbitant profits, which to a certain extent inhibit the investment of enterprises in industrial innovation and the development of new and high technology industries.

"Last year,

It is understood that in November 2011, the Secretariat of the international standardization organization / clothing size series and Code Committee (ISO/TC133) was settled in Bosideng.

"In the next few years, Bosideng will rely on the platform of postdoctoral workstation to continuously improve the technological content of products and extend to the front of the industrial chain, forming our unique core technology.

On the other hand, it will give full play to the role of the international standard Secretariat to enhance the discourse power of Chinese garment enterprises in international standard formulation and enhance the competitiveness of Chinese independent brand clothing in the international market.

Gao Dekang said.

Gao Dekang believes that the government should be concerned about technological innovation and development of enterprises, actively guide innovation elements to enterprises, and encourage enterprises to establish technological R & D system, so that enterprises can truly become the main body of R & D investment, technological innovation activities and the application of innovative achievements.

Secondly, we should encourage the creation of a platform for technological innovation with effective combination of production, teaching and research, so that technological innovation can be pformed into real productive capacity in enterprises.

Third, we should encourage financial institutions to increase their support for industrial pformation and upgrading and enterprises' independent innovation.

Help small and micro enterprises "winter"

Since the financial crisis in 2008, the development of small and micro enterprises has deteriorated significantly last year, with the rapid growth of the renminbi, the increase in the cost of manpower and raw materials, and the internal and external factors such as the European debt crisis.

Gao Dekang talked about

"Many large enterprises are developed from small and micro enterprises. Small and micro enterprises are carrying the vitality and passion of Chinese entrepreneurs. Only small and micro enterprises can be developed to fully mobilize the enthusiasm of private entrepreneurship so as to realize the wealth of the people."

Gao Dekang believes that small and micro enterprises play an important role in increasing the income of urban and rural residents and expanding domestic demand.

The more developed small and micro enterprises, the higher the wage income and property income of urban and rural residents, the greater the possibility of expanding domestic demand and increasing consumption.

"People will have money if they have money."

Gao Dekang suggested that the government should support the development of small and micro enterprises.

Of course, to help small and micro enterprises develop, the most important thing is to fundamentally improve the ability of innovation and development of small and micro enterprises.

For example, leading enterprises in the industry can raise certain innovation and technical support for small and micro enterprises.

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Bosideng has been developing for more than 30 years, not only has led to the development of clothing clusters in the region, but also promoted the development and growth of upstream and downstream industries such as packaging, dyeing and weaving, fabrics, accessories, feathers and terminal sales, and formed a large industrial group with Bosideng as its leader and enhanced its ability to fight risks.

Gao Dekang said: "small and micro enterprises are also vulnerable groups. The rapid development of large enterprises to help SMEs is the best embodiment of social responsibility, which is as important as public welfare undertakings, and the effect is longer."

Entering the season of foreign trade orders in 2012, the international economic environment is in the doldrums, the European debt crisis is still continuing and expanding, and consumer confidence is not strong, while domestic costs still keep rising, workers' wages have risen by more than 10%, and the exchange rate of RMB against the US dollar is still rising slowly. More orders have been pferred to low cost countries such as Bangladesh, Indonesia and Vietnam.

Gao Dekang said, "with the acceleration of the adjustment of the national industrial structure and the appreciation of the renminbi to a certain extent, some textile and garment enterprises have no profit margins, and can only choose to withdraw from the export market. Those enterprises that have advanced layout, actively promote product quality and create their own brands will have greater room for development."

It is understood that in June 2011, Bosideng spent 300 million yuan to buy a building near Oxford street in London. It will set up flagship stores including men's wear and down garments, and set up a European headquarters before the London Olympic Games this year. This is an important step in the process of Bosideng's internationalization.

Gao Dekang said that under the current economic situation, garment enterprises must extend to R & D and after-sale services, and develop the international market with their own brands.

The era of Chinese clothing in the thirty years of low value-added and popular production in the international market is gone.

"We must change the mode based on cost oriented competition and price competition, and turn to win new competitive advantages in the international market by more services, product quality improvement and value-added products."

Gao Dekang believes that the government should encourage export enterprises with potential for development to seize the opportunities, take the initiative to go out, actively explore the international market, and hope that the state can introduce a comprehensive and supportive policy for the export of its own brand.