"Jinjiang Department" Local Sporting Goods Business Refers Directly To The International Market.

The numbers are boring, but the numbers speak, and the power of Jinjiang is strong.

There are 3016 footwear manufacturers in Jinjiang, with an annual output of 1 billion pairs of shoes and an output value of more than 70 billion yuan.

Among them, sports and tourist shoes account for 40% of the total output of the country and 20% of the world's total output, and the products are exported to 163 countries and regions.

When we saw the latest figures released by the Jinjiang municipal government at the fourteenth shoe fair, we brought the group.

However, it has already been in the forefront of the industry in the whole country.

"No!" Ding Zhizhong, chairman and CEO of Anta's board of directors, was obviously dissatisfied with the reporter's "dwarfing" of Anta. He said categorically, "what we need to do is" Anta of the world! "He set a goal for Anta to surpass Adidas in the Chinese market.

It is not only Anta who dare to publicly challenge the international sports brand, but also the other "Jinjiang Department" sports brands such as 361 degrees, XTEP, PEAK and so on.

Beautiful pcript of "Jinjiang Department"

Once the domestic sports brand "one brother" Lining released the 2011 Annual Report in March 30th: the annual business income of 8 billion 929 million yuan, compared with 2010's 9 billion 479 million yuan revenue fell by nearly 500 million yuan, down 5.8% compared to the same period.

Lining's sales and administrative costs increased by 3% to 3 billion 223 million yuan compared with last year, when revenues fell by 5.8%.

One liter and one drop make Lining net profit only 386 million yuan, less than half of PEAK sports net profit of 780 million yuan, the five largest sports brand in China, and second yuan in the Central Plains Standard.

(Note: the five major sports brands in China, Lining, Anta, XTEP, 361 degree and PEAK) are in sharp contrast to this. The reporter learned from Anta annual report 2011 that the turnover of Anta last year rose 20.2% to 8 billion 904 million yuan, and net profit was 1 billion 730 million yuan (net profit surpassed Lining for fifth consecutive years).

A deep industry insider told reporters that because of the difference in the calculation method of sales volume between Anta and Lining, in fact, Anta's turnover was far above Lining's.

That is to say, Anta has been behind Li Ningshuai in terms of turnover and net profit, and has been firmly in the "one brother" throne of the domestic sporting goods industry.

At the same time, 361, XTEP and PEAK three "Jinjiang Department" local sporting goods manufacturers also handed in the beautiful pcripts in 2011: 361 degrees in 2011, XTEP and PEAK sports achieved 5 billion 568 million yuan, 5 billion 540 million yuan and 4 billion 650 million yuan respectively, up 14.84%, 24.28% and 9.4% respectively over the same period last year.

Prior to last April 6th, Changjiang Business School "Sino British business forum", Ding Zhizhong openly challenged Adidas, claiming to become "the second largest sporting goods brand in China after Nike".

Ding Zhizhong's bottom line comes from orders that Anta has increased by at least 20% per year.

A female boss who sells train tickets from Ningde to Jinjiang told reporters that "every year Anta has only one opening order. Almost all the hotels in Jinjiang are packed. We can't deliver tickets. What we see in the streets are people wearing two red and yellow colors."

It's not just Anta.

In the field of professional sports, according to data from ZOUmarketing, a third party research firm, PEAK has also surpassed Nike and Lining as the highest volume sports brand in the Chinese basketball market.