Teach You How To Do System Planning In Clothing Store Marketing Operation.

　　 Clothing store market Marketing operation needs systematic planning.

When the operators master some basic strategies of daily operation, the next step is to implement them through specific operational measures. First of all, marketing activities should be the most important. In today's complex competitive environment, it is absolutely not to rely on strong sales or a large number of advertisements to achieve results. Instead, it needs effective planning through overall planning. In the three aspects of strategy, tactics and combat, the integration of marketing, marketing and activities is a task that can not be ignored. Generally speaking, the combat level is often regarded as the most direct action. Therefore, regarding the performance of the first part of the store's "performance", we should take account of the characteristics of store location, and consider the factors such as season and popularity in the application of commodity strength and store strength. In the preparation of sales commodities, the planning of seasonal products, recommended commodities and special commodities should emphasize the freshness and thematic characteristics, and strengthen the sales knowledge, sales techniques, coping skills and so on, in order to highlight the charm of the store performance in terms of configuration space, display display, shop art and other work performance.

　　 Clothes & Accessories Industry management is greatly influenced by seasonal and epidemic factors. clothing The planning of the operation system should be well grasped. The emphasis of the three stages is as follows.

The first stage is the understanding and clarification of data-driven system, that is, the establishment of relevant data in operation and management or business marketing, such as turnover, gross margin, slew rate, cross ratio, marketing cost, and constant interest.

The second stage is the specific way to develop the planning system, that is, focus on the overall operation system, such as organization, planning, job assignment, action promotion, level promotion and so on.

The third stage is to carry out the concrete assessment method of efficiency, that is, to evaluate the effectiveness of the above data systems and combat effectiveness, such as the operation cycle, the theme of the activity, the advantages and disadvantages of implementation, the data effect and the added value.

As far as strategic action is concerned, it can be said that the operation of marketing activities as a whole is co-ordinate. Because of its broader level of involvement and not directly related to the actual operational level, it is often ignored by the industry. However, if there are errors at the strategic level, the deviation between tactics and combat surfaces will often be caused. Therefore, we must not be negligent. If apparel industry wants to pursue the improvement of management level, we must attach importance to strategic planning. The related assignments can be divided into the following six stages.

The first stage is aimed at the analysis and establishment of strategic objectives: Mastering the strategic subjects and developing the goals of customer strategy, commodity strategy, store strategy, competition strategy, sales strategy and development strategy.

The second stage is aimed at the establishment of the implementation strategy of strategic objectives: setting the short-term, medium and long-term policy of the above strategy, and preferably making data available.

The third stage is the establishment of the concept of strategic implementation: establishing consensus in operation and facilitating communication.

The fourth stage is for the implementation of strategy: for the operation of strategic actors, and the ability to find a certain level of operation, this can be started by 51N1H.

The fifth stage is for strategic adjustment: according to the set goals and implementation status, in line with the actual business needs, timely adjustment.

The sixth stage is for strategic evaluation: To review the implementation of the situation in a certain period of time, and to establish an evaluation model.