Near May 1 Major Clothing Business Operators Staged A Crazy Promotion War

"Festival is not important, but lower price is king", "April special storm", "May 1 storm"...

Following suning.com's lead in the promotion of a home appliance website after the war,

Become a new round of online price reduction hotspots.

The famous clothing shopping website, van Kee pin, has officially opened its "51 may 72 hours crazy shopping" before its May 1 promotion. It has a full 59 yuan free shipping fee and a full 200 yuan reduction of 30 yuan. In order to allow netizens to place orders quickly, the home page has also hung a striking countdown, creating a sense of urgency of "outdated".

The shopping website with "limited time concessions" also has Mcglaughlin, the spring dress discount has been hit 2.1, and the free shipping threshold has also been greatly reduced. The original 99 yuan free shipping, now only buys 59 yuan to be able to avoid.

Xiu Xiu network launched a full 600 yuan to return 600 yuan coupons activities.

Big promotion before a long holiday has always been the common practice of offline shopping malls, but now many

We should give full play to the convenience of online shopping and explode the shopping trend in the first few days before the long holiday.

The website of the shopping search website found that in the past two weeks, the major B2C websites had frequent actions. At present, there are more than 100 promotional activities on large online B2C businesses.

Some traditional clothing manufacturers have also launched large sales promotion efforts to boost sales through official website and flagship store. For example, Metersbonwe's state purchase network has 10 yuan and two pieces of free postal service. The 3 Official folding and full court mail of Taiping bird Tmall official flagship store, Tonlion Tonlion official flagship store's "explosion for 72 hours" and so on.

The promotion of promotional efforts has made the overall price of online clothing lower. The monitoring of Yi Tao net shows that in the past week, the overall price index of clothing in the whole network has dropped by about 0.2%. Besides a small amount of new summer wear, spring clothing is the highlight of sales promotion.

This is related to the weather this year, the continuous wet and cold weather, which made the clothing manufacturers of this year.

A large number of unsalable, inventory has increased very badly, recently, Metersbonwe, fan Ke Cheng, Hai Lan home and so on were all burst out of stock piles of news.