Jinjiang Shoes And Clothing Enterprises Embrace Heating And Carry Out Local Docking

"Marine culture breeds the unique and distinctive spiritual characteristics of Jinjiang people. One is daring to take risks, the first to be human beings, and the other is to unite and cooperate and develop together." Yesterday, a summary of Chen Rongfa, Secretary of the Jinjiang municipal Party committee, was confirmed at the scene. Powerful fighter , Anta The six brand enterprises, such as plum blossom, dragon, HOSA, and so on, signed a contract for production and docking with the small and medium-sized enterprises such as Jian wolf. This is a concrete manifestation of the close cooperation between enterprises in Jinjiang.

　　 Outward order return

It is understood that in the past two years, the brand and listed companies of Jinjiang footwear and clothing enterprises have been continuously upgrading in terms of brand influence and market share through continuous reform, innovation and expansion. Among them, some of the first and second tier brand enterprises have been transformed from operating products to operating brands. The enterprises are mainly committed to the high-end links of R & D, marketing and other industrial chains. The expansion of production capacity is mainly achieved by outsourcing orders and seeking OEM cooperation, and the proportion of external processed products in the proportion of enterprise sales has expanded year by year.

"However, most of the orders for shoes and clothing brand enterprises are sent out to Jinjiang, and the proportion of local small and medium-sized shoe and clothing enterprises engaged in order production is obviously low. Shoes and clothing brand The ability of SMEs to drive SMEs is obviously not strong. " Jinjiang City Economic and Trade Bureau said.

In order to promote the cooperation between brand enterprises and local SMEs, Jinjiang economic and Trade Bureau has launched the investigation of "investigation on the situation of small and medium shoes and clothing enterprises transformed into brand enterprises", and actively guided local SMEs to do OEM for shoes and clothing brand enterprises, and will be willing to disseminate information to local brands of SMEs for brand enterprises to build up an exchange platform for both sides.

Finally, the six brand enterprises such as Jin Ba and the six small and medium-sized enterprises such as sword wolf reached the capacity docking cooperation agreement. "Stable local orders are conducive to reducing the adverse effects of the shrinking global consumer goods market and giving us the opportunity to learn about brand management." Many small and medium enterprises involved in the contract said.

Docking capacity of sub sectors

On the basis of the six pairs of shoes and clothing enterprises to reach a cooperation agreement and achieve the docking of supply and demand, Jinjiang also plans to promote more small and medium enterprises to multi-channel transformation for the brand enterprise OEM.

"We plan to organize the docking meeting of production scheduling in different industries, organize the on-site contract signing of the cooperation agreement, publish the information of the brand enterprises sending the single OEM on the spot, and put forward the encouragement policy to guide the enterprises to make use of their respective resources, strengthen the cooperation and matching, strengthen the management of the medium and small shoes and clothing enterprises, enhance the guidance, and provide management training and guidance for the small and medium-sized shoes and garment enterprises intending to transform into the brand enterprise OEM." Jinjiang economic and Trade Bureau said.

In order to provide more specific landing support for production docking, Jinjiang will speed up the construction of the brand industrial city.

Relying on the carrier of the brand industrial city, promoting the brand enterprises to place on site single agent work, it has many advantages: it is convenient for the brand enterprises to dispatch on-site management to ensure the product quality to the OEM OEM enterprises, to shorten the distance of the logistics of the OEM products, and to facilitate the sale of the brand enterprises. It can solve the problems of small and medium enterprises' employees' living security and reduce the pressure of the small and medium enterprises in the field of OEM and OEM, and introduce the small and medium-sized enterprises to hire the standard workshop to engage in OEM. The brand enterprises can withdraw from the tedious manufacturing links and concentrate more on the high-end value chain of R & D, marketing, logistics and so on, so as to realize the comprehensive transformation and upgrading. {page_break}

　　 Enterprise voice

Brand enterprises: more focus on brand building

Chen Shitian, assistant chairman of the plum blossom umbrella industry Limited by Share Ltd, there are dozens of cooperative foundry enterprises, and some of the capacity of the company has been borne. When selecting cooperative enterprises, we have a strict assessment system. We have investigated the scale, credibility and quality of the enterprises. At the same time, we only choose a cooperative enterprise for each type of product order, which will ensure the quality of the products. At the same time, we are also stationing QC staff in cooperative enterprises, exploring product upgrading in a long-term manner, and providing management guidance for SMEs to set up standardized management mechanism.

When production is guaranteed, we will have more energy to focus on R & D, market development and brand promotion.

Guo Zhijun, deputy general manager of Fujian dragon Clothing Co., Ltd.: we have more than ten years of cooperation experience with Haifeng, and the services of all aspects of this enterprise are all in place. We also believe in it. Therefore, we have signed a capacity docking agreement with Haifeng. I think the signing of the agreement is a win-win cooperation for both sides. We are a brand enterprise. We focus on marketing. Haifeng helps us build downstream matching businesses and bind the two sides together.

In addition, while promoting its brand, dragon has also driven downstream enterprises to follow up and make progress together. I think, after that, the cooperation between the two sides will be more coherent and smooth.

　 Foundry Enterprise: quality and management double promotion

Yang Sijun, manager of production department of Jinjiang Haifeng Garments Co., Ltd.: we have been working with dragon since 1996, mainly to help them with some raw materials processing. After more than ten years' cooperation, we have formed a good cooperation with dragon. Today, the signing of the capacity docking agreement with dragon is a win-win cooperation for both sides.

This year, the situation in various industries is very grim. Many enterprises do not have many orders or even orders, and cooperation with a relatively excellent brand enterprise such as dragon can ensure that we get stable orders, and also urge us to strengthen quality control and control, so as to better cooperate with dragon for a long time. The signing of the capacity docking agreement will play a great role in promoting the development of our enterprises, and we will be confident in the following cooperation.