The First Export Decline, Zhejiang Shoe Enterprises Hold Choice

A few days ago, it was listed on A shares.

International, announced the use of fund-raising funds, respectively, for marketing network construction, information system construction and R & D center technical pformation three projects.

This year, it will invest 100 million yuan to open up 1000 entrepreneurs to the public and further expand the marketing network of AOKANG leather shoes.

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said that Wenzhou shoes enterprises had diversified operations in the past and gained many experiences and lessons. Since last year, most shoe companies have begun to calm down and return to their main businesses, raise the salaries of technical staff, increase production lines, and further explore the international market. Wenzhou shoe industry is expected to return to last year's sales scale.

There are nearly 8000 leather shoes enterprises in Zhejiang Province, accounting for more than 3000 of them, with an average annual output of 3 billion pairs, accounting for nearly 30% of the national market share.

But there wasn't a listed company before.

Xu Yong, chairman of the China Leather Association, said that the successful listing of AOKANG shoes meant that the first A stock company listed on the "R & D, production, distribution and retail business of leather shoes and leather products".

AOKANG international Chairman

He said that in order to further expand the market, AOKANG invested $100 billion this year to set up a business helping fund, recruit 1000 entrepreneurs to the community, and open stores in twenty provinces and cities such as Beijing, Tianjin, Chongqing and Henan.

"At present, more and more capital and entrepreneurs have come back to the business and the real economy in Wenzhou, and the shoe industry is one of the more obvious industries."

Zhou Dewen, President of Wenzhou SME Development Association, said.

Besides AOKANG,

Is also further enhancing the main business.

According to customs statistics, in 2011, the sales revenue of Kangnai leather shoes increased by 40% over the previous year, and the average export price reached 25 US dollars, about half as high as that of Wenzhou's leather shoes exports.

According to statistics of Wenzhou shoe leather industry association, since 2009, the annual export volume of Wenzhou shoes has increased by about US $1 billion. For the first time this year, the export volume of footwear decreased by 9.03% in the first quarter.

Among the 151 main export countries, only the United States increased significantly.

The industry expects that if the Wenzhou shoe exports rebounded in the two quarter, the annual export volume is expected to remain unchanged from last year.