Guangzhou International Fashion Festival Will Start In September This Year After A Four Year Restart.

Guangzhou International

It has been successfully held for the five time. It is a great event in the clothing industry of Guangzhou, but it has been closed for many years and has become Guangzhou city.

A great pity.

On the 26 day, Guangzhou announced that the Guangzhou International Fashion Festival was reactivated after four years. The fashion feast will be replayed in September this year, sweeping the fashion Guangzhou.

The 2012 Guangzhou International Fashion Festival and Guangzhou fashion week jointly hosted by the Guangzhou Municipal People's government, the Municipal Economic and Trade Commission, Guangzhou apparel industry association, Guangzhou economic and Trade Exhibition Service Center and Guangzhou Yijia Exhibition Service Co., Ltd. will be held on September 6th -9 at the Pazhou Exhibition Hall of China Import and export Commodity Exchange Association.

Guangzhou is the starting point of the "maritime Silk Road". Guangdong has more than 30 thousand garment enterprises, and has formed 26 garment industrial clusters. Garment production accounts for 4 of the national clothing output. Only Liuhua business circle in Guangzhou has 34 specialized clothing markets, becoming the world's largest garment production base and circulation base.

There are nearly 10000 in the market.

At the same time, the annual retail sales amount to more than 10 billion.

In the outline of the Pearl River Delta regional garment industry development plan, it is clearly pointed out that the future layout of the Pearl River Delta garment industry will be dominated by Guangzhou and Shenzhen, and the development of garment industry headquarters economy and fashion creative industry will become the fashion center of the whole country.

Wan Qingliang, the then mayor and current Secretary of the municipal Party committee, proposed to polish the brand name of Guangdong's textile and clothing industry.

This clothing festival is in line with the upgrading and upgrading of Guangdong's garment industry to enhance Guangzhou's fashion status and create the Asian fashion capital.

Relevant organizers said that the fashion festival will be adhering to the "professional, fashion, high-end, international" exhibition purposes, closely around the "fashion Guangzhou" as the core, fully integrate resources, innovative fashion elements, and promote Guangzhou to complete the pformation from garment manufacturing to major brand provinces, lead fashion and fashion consumption culture, create a new vision of "Asia's first fashion capital", showcase Guangzhou's fashionable, high-end and modern city image, and further enhance Guangzhou's influence and fashion reputation at home and abroad.

Attracting investment is proceeding smoothly, and garment enterprises are actively participating in it.

The clothing festival is located in two parts of the professional brand exhibition, which is divided into static Pavilion and dynamic fashion week. The exhibition area is 40 thousand square meters. The exhibition hall is 14.1, 14.2, 15.1, 15.2 and four professional exhibition hall at the China Import and Export Fair.

The static exhibition hall has four major museums and seven major districts, including four major ones, including the international brand hall on the first floor, the fashion brand hall, the two floor textile and garment making equipment, the OEM OEM processing hall, the surface accessories and the fashion show hall; the seven zones include: Men's wear area, denim and leisure sports wear area, women's wear and wedding dress evening area, underwear and home wear area, children's wear area, fashion dress resource area, innovation design corridor and popular trend release area.

Covering the entire industrial chain of clothing, besides the brand clothing enterprises gathered, and OEM, textile clothing equipment, surface accessories, the exhibition will help the exhibitors to exchange knowledge with the equipment and accessories enterprises in the same field, and provide the best place for enterprises to update equipment, purchase accessories and find processing partners.

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The Guangzhou Fashion Week held in the same period is a dynamic part. During the costume festival, dozens of top-level fashion brands, designers and fashion trends released by the five star hotels near the two floor exhibition hall and the exhibition hall will be launched.

At present, the total area of booths has exceeded 60%. At the same time, the organizing committee will increase the invitation to overseas brands. At present, the chambers of Commerce in Germany, the United States, Italy, Spain, Korea, Argentina and Brazil are in deep communication on the details of the group's participation in the exhibition and the visit to the procurement. It is estimated that the overseas brands will have an exhibition area of nearly 10000 square meters.

The apparel Festival is expected to attract more than 600 high-end apparel and garment brand enterprises, accessories and equipment in over 10 countries and regions. This year's clothing festival will be set up by professional buyers to invite special teams to send 600 thousand invitations through SMS, fax, mail, telephone, micro-blog and other major international exhibitions and points distribution. Inviting buyers from home and abroad, large and medium scale department stores, garment wholesale markets, garment agents and franchisees and other professional buyers will be invited to the conference.

Features highlight professional, international, fashion, brand exhibition

Specialization: this clothing festival is located in professional exhibitions, declined retail, and through "three masters and one subsidiary" to create professional clothing exhibition.

First, it is a medium and high-end brand agent to join investment and trade negotiations, brand display, and docking with department stores, and become a booster and incubator for brand pformation and upgrading. Two, docking international and domestic designers and brand enterprises, so that designers can complete the perfect docking with enterprises and the market; three, to help international brands develop the Chinese market, and become the bridgehead for international brands to enter the South China market; four, procurement is supplemented by international purchasers.

Internationalization: this international clothing festival will be 10000 square meters. We will invite more than 10000 garment industry buyers from over 20 professional countries, including government media, government websites, Ministry of commerce website, Consulate General and chamber of Commerce.

From exhibitors to purchasers to site layout, reception and service, it truly reflects internationalization.

The layout of the International Pavilion and the decoration of the booth are in line with the international standards. It reflects and advocates a concise, high-end, environment-friendly and comfortable style, setting up a warm International Exhibition Hall rest and negotiation area, and specially setting up an overseas buyer's access channel.

Vogue: this fashion festival from the exhibits to designers, the same time activities, forums, around the core theme of "fashion", to create the concept of the fashion capital of Guangzhou, with "Guangdong fashion" as the abbreviation of the exhibition, combined with the promotion of micro-blog, so that "Guangdong fashion" has won popularity in the industry, and has been widely recognized in the industry.

In the same period, we will also hold the China Fashion character selection and award ceremony, micro-blog fashion designers' hand-held pictures, cooperate with the general merchandise business association to host the Chinese Clothing Brand Marketing Summit Forum, the national dress culture week, the top overseas brand show and other colorful activities in the same period. The textile and garment professional market in Guangzhou will become the venue of the Symposium and synchronize and share the audience.

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The event is splendid, presenting the fashion feast.

In order to further promote the culture of clothing and clothing, let more Guangzhou enterprises and brands go out of Guangzhou, disseminate the essence of clothing, and further polish the brand of Guang clothing, this clothing festival will display a variety of colorful dynamic activities such as Chinese fashion personage celebration and appreciation dinner, Shi Shangpin Summit Forum, buyers and dealers forum, dress and cultural week of various countries, fashion models Competition, street fashion fashion pads and so on in the same period, in order to create Guangzhou fashion Carnival and share the fashion feast.

Publicity in full swing to attract professionals

There are 10 major channels and 44 initiatives to promote the clothing festival. It covers the whole world of textile and garment industry. In summary, it focuses on 4 main aspects:

First, cooperate with professional media.

At present, more than 100 professional magazines and websites have been implemented at home and abroad, and more than 300 kinds of information have been sent to the exhibition, covering more than 5 million professional readers and professional buyers.

Two, we should increase the publicity efforts of the mass media and mainly radiate the Pearl River Delta region.

About a month or so before the close date, we will focus on mass media publicity, such as television, radio, newspapers, portals and so on.

In the near future, the mainstream media will be invited to take part in the thematic discussion on dress culture.

The three is to set up publicity channels under the official online and offline channels.

The official website of costumes Festival www.gzgigf.com has been completed, and has exchanged advertising links with dozens of online media.

Moreover, this clothing festival also focuses on the promotion of new media such as Sina and micro-blog. As long as we search and @ Guangdong fashion, we can find the official micro-blog of "Guangdong fashion Guangzhou international garment Festival". At present, micro-blog has just started and has more than 30000 fans. It has been increasing at a rate of hundreds of times per day, attracting the attention of many businessmen, designers and brands in the industry.

With the progress of the exhibition, the exhibition newsletter held by the editorial board of the organizing committee, every three months, serves as a guide to the marketing, management and exhibitors of the clothing brand, and distributes the brand office buildings to all kinds of high-end brand office buildings and specialized markets in Guangzhou.

The four is to establish a professional audience database.

The difference between this exhibition and the past is that this exhibition pays more attention to the precise invitation of the professional spectators of the professional exhibition. The organizing committee has set up 36 international and domestic professional buyers department. It collects and collects the data collection of international buyers and garment agents from all over the country, and sets up a professional audience database. At present, the database has already covered 578 thousand clothing industry dealer data, and sends relevant propaganda information through the database, so as to achieve accurate and effective publicity effect.