Domestic Sports Brands Successfully Seize High-Quality Resources At Home And Abroad

At the time of international sports brands such as Adidas and Nike, China is facing difficulties.

Seize the opportunity to seize high-quality resources at home and abroad and enter the rapid expansion channel.

Reporters recently learned that Anta has just officially become a strategic partner of China's water sports center and the national team. In the next 4 years, Anta will create a "new Robe" for 5 Chinese National Sailing Team, rowing team and other national teams in the capacity of the main sponsor and sports equipment supplier.

It is reported that this is the fourth time Anta has seized the top international and domestic sports resources this year.

At the same time, local sports brands including Lining and XTEP, including Anta, have been buying overseas famous sports brands this year.

Insiders pointed out that the Chinese mainland

It can win the top sports resources frequently and benefit from the huge domestic demand market, which is supported by the backside. "The future development prospect of the local sports brand is worth looking forward to."

Local brands rush to buy international brands

It is understood that this is the fourth time Anta has seized sports resources this year.

Elena Jankovic, the world's top ranked female tennis player, is the spokesman for Anta. This is China.

For the first time, he became the first player in the world, and became a strategic partner with the Chinese Olympic Committee.

Zhang Tao, vice president of Anta Sports Products Limited, said that the company will expand its business in the near future with the resources of the Chinese Olympic Committee as its core.

It is reported that another PEAK sports listed on the market in Hongkong at the end of September has raised HK $1 billion 700 million. According to Xu Jingnan, PEAK sports chairman and executive director, "the group will continue to enhance its brand image through sponsoring more international sporting events, especially in the international market."

In addition to signing international sports sponsors, local sports brands are also making frequent acquisitions of well-known overseas sports brands this year.

Ding Shuibo, chairman of XTEP international board, said that the company is currently discussing mergers and acquisitions with several well-known overseas sports apparel companies.

Ding Shuibo once said: "XTEP now has about 2000000000 Hong Kong dollars in cash, which can be used for acquisitions and other investments."

Anta bought 332 million yuan to buy the brand "Phil" brand use rights and franchise in Italy's high-end sports fashion brand "Phil", which is sold by BELLE international. Lining bought 165 million yuan RMB for Kason brand badminton racket, sports clothing and sports accessories and other business.

Rapid growth of domestic market has become a strong backing.

Insiders pointed out that domestic sports brands can successfully seize the top international and domestic sports resources and benefit from the huge domestic demand market.

According to insiders, the domestic sporting goods market has maintained rapid growth in recent years. According to a survey report, China's sports apparel market will expand by an average annual growth rate of 18%, and the market will reach 149 billion 100 million yuan by 2013.

Since last year, the global financial crisis has been encountered. However, the main business of local brands is relatively small in China.

Reporters found that in the domestic, including listed Lining, Anta and other sports brands, the first half of the year's performance has been outstanding, including Anta's first half year turnover increased by 27.7%, net profit increased by 40.1% over the same period; Lining turnover increased by 32.4% over the same period last year.

In the expansion of retail channels, Lining added 564 stores in the first half of the year, and Anta plans to add about 600 stores in the second half of the year.

The latest annual net profit of the 31st company listed at the end of this year also showed a surge of 253% yuan to 632 million yuan over the same period last year.

PEAK's turnover grew nearly double last year, reaching 2 billion yuan.