Build Fashion Men'S Gourmet Feast 2012 International Fashion Festival Will Be Staged In Guangzhou.

September 6, 2012 4 day fashion -2012 Guangzhou International Fashion Festival

It will be held at the Pazhou Exhibition Hall of the China Import and Export Fair, the largest exhibition in Asia. The exhibition will be hosted by the Guangzhou Municipal People's government, Guangzhou.

Jointly organized by the association, Guangzhou economic and Trade Exhibition Service Center and professional exhibition company Guangzhou Yijia Exhibition Service Co., Ltd., the exhibition area is 40000 square meters.

Guangzhou is the starting point of the "maritime Silk Road". Guangdong has more than 30 thousand garment enterprises, forming 26.

Cluster, clothing production accounted for 4 of the national clothing production, only Liuhua business circle in Guangzhou has 34 professional clothing market, becoming the world's largest garment production base and circulation base.

It is reported that this exhibition has set up the international brand Hall of fashion apparel, the trend brand Hall (including 4000 square meters men's wear area), the textile clothing equipment and the OEM OEM processing hall, the surface accessories and the fashion show hall.

Since the reform and opening up, China's men's wear brand has grown from scratch, from a single type to a diversified and stylized development. Following the international fashion trend and pursuing fashion has become the mainstream trend of China's clothing development.

Popular fashion men's wear includes formal clothing, business casual, casual casual wear, sportswear and so on all men's clothing type, the market space is broad.

In 2009, the total retail sales of senior men's clothing market was about 58 billion 910 million yuan. The total retail sales of Chinese men's clothing in 2013 are expected to reach about 580 billion yuan, which is much faster than that of developed countries.

It shows the rapid growth of the domestic senior men's clothing market.

Compared with the price, men's clothing and clothing are more important to quality and brand. They also reflect the lifestyle of elite men in pursuit of higher quality of life and personality. Therefore, men's clothing with brand advantage will be more likely to grab higher gross profit margins.

The survey shows that China's male population accounts for 51.63% of the total population, slightly higher than the proportion of women. With the rise of the Chinese male middle class and the rise of men's consumption consciousness, even during the financial crisis, the consumption of men's clothing has increased by 30%. This shows that the demand for quality and quantity of clothing for Chinese men's clothing is rising day by day, and a new consumption fever has been launched, which constitutes a market that can not be ignored.

The brand development of China's men's wear market started earlier, compared with other clothing maturity, but because of new brands emerging everywhere, competition is still fierce. It is urgent for a fast and effective trade platform to make its brand stand out in a short time. Therefore, this dress Festival specially set up 4000 square meters of men's Wear Exhibition in the international brand hall and the trend brand hall. It will attract more than 100 middle and high-end men's clothing brand enterprises in over 10 countries and regions to participate in the exhibition. The 100 thousand global agents, department store leaders, buyers and traders will discuss with them.

In the Pearl River Delta regional garment industry development plan outline, it is clearly pointed out that the future layout of the Pearl River Delta garment industry will take Guangzhou and Shenzhen as the leading role, and develop the clothing industry headquarters economy and the fashion creative industry, and become the fashion fashion center of the whole country.

Wan Qingliang, Secretary of the Guangzhou municipal Party committee, appointed the mayor when he was mayor. He proposed to polish the gold lettered signboard of Guangdong's textile and garment industry. Therefore, the municipal government decided to host the costume festival to conform to the innovation and upgrading of Guangdong's garment industry and raise the fashion position of Guangzhou in all aspects.

Strong publicity for precision planning

The Guangdong fashion -2012 Guangzhou International Fashion Festival and Guangzhou fashion week's strong publicity has 10 major channels, 44 initiatives, a comprehensive coverage of the global textile and garment industry insiders, summed up, mainly from four main aspects:

First, professional media, such as professional websites and professional magazines.

At present, there are more than 100 professional magazines and professional websites that have been implemented at home and abroad. There are more than 300 kinds of information and more than 5 million professional readers and professional buyers.

A strategic cooperation with the Ministry of commerce website: world buyers network and China small commodities network has also been made. Before the exhibition, the buyers and purchasers of the textile and garment industry will be selected. The fashion media from Italy, France and Korea will also report on the scene.

Www.gzgigf.com, the official website of the exhibition, has reached an advertising exchange link with hundreds of Internet media.

Second, mass media publicity, such as TV stations, radio stations, newspapers, portals and so on, will launch intensive propaganda in the later stage.

At present, we are also planning to plan a fashion column with the TV station, and invite the mainstream media to conduct a thematic discussion on the dress culture periodically.

Third, precise invitations, through various provinces and cities, Hong Kong, Macao and Taiwan clothing association, high-end high-end department stores, professional markets, law, beauty and other chamber of Commerce, etc., to point to point the invitation to cover the global professional buyers.

The international buyers of the Organizing Committee and the database of the national garment agency franchisees have already covered 578 thousand garment industry dealer data and international buyers, which is also the most competitive core of this clothing festival.

Guangzhou's major clothing wholesale market, clothing creative park and brand clothing will be the venue of this clothing festival. It will echo the main venue and share the radiation and purchasing power of the festival. The organizing committee will send 600 thousand invitations through SMS, fax, e-mail, telephone, and other major international exhibition spots.

Fourth, the exhibition will also focus on the promotion of new media such as Sina official micro-blog.

Micro-blog has become the fastest way to spread in addition to live broadcasting.

Sina landers landed on Sina micro-blog. As long as they search for "Guangdong fashion", they will be able to find the official micro-blog of "Guangdong fashion Guangzhou International Fashion Festival". At present, micro-blog has just started and has more than 20000 fans. It has attracted wide attention from many businessmen, designers, brands and professionals in the industry.

The activities of the same period were brilliant.

During the same period, there will also be a float parade, a Chinese Fashion Festival and awards ceremony, a China Clothing Brand Marketing Summit Forum, a national dress culture week and a top overseas brand show. Dozens of textile and garment professional markets in Guangzhou will become the venue of the conference, synchronizing all kinds of exciting activities in the same period.