The Sports Fair Will Soon Take Part In All Sports Brands.

The thirtieth China International Sporting Goods Fair will be held on May 17th -20 at the China International Exhibition Center, Beijing. The press conference was held in the month before the opening of the Expo, marking the thirtieth session. Sports Expo All preparations have been put in place. Xiao Min, assistant director of the State Sports General Administration and Ma Jilong, director of the sports equipment and equipment center of the State Sports General Administration, attended the conference.

In 2012, the Expo reached an important milestone in the twentieth and thirtieth sessions. Xiao Min, assistant director general of the State Sports General Administration, affirmed the contribution made by the sports fair to the development of China's sports industry. At the same time, it pointed out that after 20 years and 30 years of growth, transformation and maturation to the brilliant development course, the sports fair itself has grown into one of the largest and most authoritative sporting goods exhibition in the Asia Pacific region. The hope is that the 2012 Sports Fair will be able to stand at a higher starting point and height, and rely on solid foundation and historical accumulation to take advantage of wind and waves to make full use of the new journey of the Expo.

Ma Jilong, director of the sports equipment and equipment center of the State General Administration of sports, reviewed and reviewed the development history of the different stages and periods of the Expo. He said that the sports Expo witnessed the strong rise of China's manufacturing in the past 20 years and the development course of China's sporting goods industry. Every meteorological change of the Expo will reflect and reflect the development of the whole industry.

At the news conference, the State Sports General Administration Sports equipment Ma Jilong, director of the equipment center, also introduced the preparations for the thirtieth sports Expo. The 2012 (thirtieth) sports Expo will take a lot of innovative measures on the exhibition service system and Exhibition return system. At present, the situation is encouraging. Nearly 1200 companies have signed up. This is not only reflected in the leading brands of the industry and international and domestic brands, but also this year, different themes were planned for different pavilions, enhancing the professionalism of the exhibition area and creating the best platform for brand presentation with a global perspective. As exhibitors and spectators put forward higher and higher demands on professional services of exhibitions, this year the Expo will independently build fitness and rehabilitation facilities. Exhibitors in venues and facilities and construction areas also increased significantly. Sports and leisure clothing and ball games, net feather sports and outdoor roller skating Cycling exhibition areas have achieved excellent results in the expansion of exhibition area and the growth of exhibitors.

At the invitation of the professional audience, the Expo endeavours to focus on quantity and quality. In the organization of professional spectators in China, we will continue to strengthen cooperation with professional associations and trade associations such as China's commercial department stores, invite relevant procurement personnel of the national sports system and education system, and also invite relevant people from various provinces and cities to visit and organize exchanges in accordance with the national centralized procurement policy. In addition, the telephone invitation has been greatly increased, so that the number of pre registered domestic audiences has reached more than 6000, a larger increase than before.

On the organization of overseas professional audiences, the organizing committee has established contacts with more than 20 overseas sporting goods exhibitions to promote the Expo. More than 2000 overseas buyers from more than 40 countries and regions are expected to attend the meeting. The organizing committee also used more than 30 vertical vertical trade websites abroad to spread the exhibition information, and the invitation of overseas audiences was encouraging.

Traffic is one of the convenience of this year's Expo. The new Shunyi subway line is less than 5 minutes away from the east gate of the exhibition hall. At that time, a three-dimensional and convenient transportation network is conducive to effectively setting up and organizing the visitor route, convenient for viewing and exhibition, and also conducive to the concentration of spectators. At that time, a large number of domestic professional spectators, overseas buyers from all over the world, and sports fans who come to visit will gather here to share this sporting goods industry exchange event.

Interactive activities promote two-way communication

Systematic and complete interactive activities have always been a highlight of the Expo. In this year's activities, the organizing committee will provide specialized service and trade platform for exhibitors in different exhibition areas according to the characteristics of the industry and exhibitors, and organize and create more than 20 activities such as high-end forum, business negotiation, competition performance and training interaction. For example, in the past, China's sports industry and sporting goods forum, fitness business forum, China sports stadium Summit Forum, sports capital forum will be maintained. Plume movement On the basis of carnival, outdoor science and technology experience area, and manufacturers' trade docking conference, sports culture events such as exhibition collection of Olympic culture collection were added. According to the theme of the 30 sports Expo, the Organizing Committee held the 20th anniversary reception of the Expo. It reviewed the brilliance and achievements of the 30 session of the Expo, and thanked the loyal partners from all walks of life in the 20 years who witnessed the growth of the Expo.

Brand communication promotes connotation

From the end of 2011, the three promotion sessions of the sports fair held in Guangzhou, Shanghai and Xiamen, the publicity and promotion work in the early stage has been launched in full swing to provide a comprehensive service for the smooth development of the exhibition. Entering the stage of professional dissemination of exhibition in 2012, the organizing committee has opened up the cooperation cycle of specialized media in various sub fields, and has made a good publicity effect on the specialized market of sports goods. In order to solve the problem of information asymmetry in the past preparations for the exhibition, the two-way interactive communication between the community and the Organizing Committee of the Expo was also fully promoted through the electronic exhibition of the half month and the official micro-blog operation. All these measures reflect the determination of the organizing committee to deeply disseminate brand value, value communication and listen to opinions, and comprehensively enhance service and brand. During the exhibition this year, in addition to the previous 200 domestic cooperative media, the organizing committee will also launch the "overseas media observer program" - invite dozens of mainstream foreign media in Beijing to come to the exhibition site to observe, experience and report, and increase the popularity and influence of the Expo. In addition, in view of the publication of the 30 volume Expo's documentary, publicity brochures and the development of the white paper on sports goods industry, all the details of the sports industry's gourmet feast will be recorded, and the thirtieth sports Expo will be engraved in the history of China's sports industry development.

Wind and rain 20 years, brilliant 30. The 2012 body Expo has entered the spiritual level that hopes to create more service systems to bring participants more experience returns. As an industry leader, it has undertaken more industry responsibilities and fulfilled more social responsibilities. "Innovation and win-win responsibility", every word carries the heavy spirit, goals and responsibilities of the Expo. We have witnessed the magnificent turn of the sports Expo from growing up to maturity, and we are looking forward to its brilliant bloom in May 2012.