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    3D Technology Helps Tailor The Clothing Market

    2012/5/5 16:21:00 24

    Apparel TechnologyCustomized Apparel MarketMarket Dynamics Analysis

    Real body scan


    3D has become a synonym for hi-tech in recent years, and is also "full of flowers" in various fields. 3D technology is not only limited to Hollywood movies and Silicon Valley video games, but also changing business and retail. Many businesses use the eye catching 3D technology to make the industry bigger, and 3D's applications in different fields are more frequent.


    stay clothing In the sales shop, consumers can not try on a lot of clothes in a crowded fitting room. They only need to enter a room to scan the customers by the special body scanner installed by the store. In less than a minute, they can draw the buyers' multiple body sizes. Then upload these size data to a computer, build a 3D image by computer, and propose a series of beautiful body style. Subsequently, customers can choose from a specific style and style. In addition, consumers can benefit from this 3D technology for clothing customization.


    This technology is also applied to Clothing design Field. If in the traditional way, the designer must wait for the fabric to arrive before he can start proofing. After repeated modification, the designer can make the sample. There are about 6 seasons in the clothing market every year. Designers must go through several repetitions to make sure that they may miss the season. Benefit from the 3D software developed by a Israel Corp optitex, with this software, set up a 3D model, then dress on the model, adjust the style and tailoring according to the stereoscopic effect, and show the fabric's structure, drapability and the movement effect of the virtual model when walking on the body. Because designers do not need to wait for specialized clothing materials, digital technology can shorten the design time by creating the new design and the approved physical samples.


    The application of 3D technology in the clothing industry is on the upward trend. The combination of art and technology enables designers to work more efficiently and make the service enjoyed by high-end customers more human.


    Virtual models are more beneficial than others.


    Whether it is 3D collocation experience or 3D form. Fabric Tailoring is based on realistic virtual experience. For enterprises, virtual experience can enable consumers to experience the products or services provided by enterprises, so that customers can perceive the quality or performance of products or services, and promote customers' cognition, preference and purchase, so as to increase sales volume. It can be said that virtual experience not only brings convenience, but also makes consumers feel the new experience process. The successful application of 3D technology also benefits from the popularity of consumers and its feasibility.


    First of all, consumers can browse and purchase various styles of clothing quickly through virtual mode, which is convenient. Second, enterprises use 3D technology to convey the costumes and information of different seasons and periods to provide consumers with the latest and most fashionable clothing styles, so that consumers can enhance their memory and reflect the fashion and diversity of 3D products. Third, the application of 3D virtual mode effectively saves time and unnecessary material waste.


    In addition, in the virtual experience, there are already Taobao mall fitting room, product 3D display and other platforms or technologies. When consumers experience products, they can understand the relevant information of products as much as possible, so as to optimize the shopping experience and buy products that are truly suitable for themselves.


    Good experience is an important factor in determining consumer satisfaction. Of course, virtual experience is only a supplement to experiential marketing. Virtual experience and physical experience need to build a consummate experience system together.

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