Chen Ling: 2011 Annual Innovation Of China'S Textile Industry

May 8th, "2011

Commendation and forum activities were held in Beijing. Chen Ling, President of Huafu color spinning Limited by Share Ltd, won the title of the year's innovative personage.

This is the annual highest award established by China Textile Industry Federation to encourage enterprise innovation.

The innovation of yarn can drive the innovation of the whole industrial chain from the source.

In recent years,

Leading Huafu color spinning takes the brand positioning of "new yarn source" as the brand positioning, forming an innovative system with the concept innovation as the source, with talents, technology and management innovation as the means, and product and service innovation as the result. It has gone out of a unique way of innovation and development, and has provided a model for the industry.

Chen Ling, President of Huafu color spinning Limited by Share Ltd, participated in the innovation forum.

Huafu color spinning continues to explore industrial brand innovation

After nearly twenty years of accumulation, Huafu brand has become the maker of color spinning market standards.

HXXX has become the standard color card of the market.

At present, Huafu color spinning has introduced the standard color card 36 edition, the total number of color cards has nearly 200 thousand.

Huafu is also the first Brand Company to introduce sweater standard color cards in the industry.

At the eighty-fourth international popular color conference and "color China" held in Beijing in 2004, Hua Fu won the "Chinese Textile Color Award" and became the first enterprise in China's textile industry to win this honor.

MAIJAARELA, vice president of international fashion color, highly praised Hua Fu color card: "according to the international common color system, it is concise, standardized, and its yarn color series and fashion is a set of color language design, practical and quality production tools."

Huafu brand is also the leader of color spinning trend.

Huafu color spinning has launched nine seasons in the spring, summer, autumn and winter in the two quarter. Through the wide application and integrated innovation of new color, new materials and new technology, it has injected unique fashion elements into the color spinning industry, and led the development direction of the industry. It has been recognized by domestic and foreign brand clothing designers.

In 2005, Hua Fu presented China's color proposal on behalf of China to the international fashion color Committee.

At the same time, Huafu color spinning has always been the vane of the industry at important exhibitions both at home and abroad. It is the booth that designers most like to visit and is also the object that the industry is competing to emulate.

Creating "leading" marketing mode and leading yarn marketing innovation

The traditional textile marketing mode adopts a way to directly promote one link, and most pactions are completed through channels such as Canton Fair.

Chen Ling took the lead in breaking this tradition, creating a "leading" marketing mode in the field of yarn, putting the new products developed in the field into the hands of terminal brand designers, sending them to clothing factories and cloth factories through the designation of terminals, and finally bringing orders to Huafu, thus firmly grasping the initiative of the market.

Huafu color spinning is also worth noting in original technology.

As of 2011, Huafu color spinning has declared more than 40 national patents, among which 30 have been authorized, including 22 invention patents, 8 utility models, and the number of patents declared and authorized patents are far ahead of the same level.

Vortex color spinning, airstream color spinning, fancy color spinning and other color spinning technology belong to Huafu color spinning independent innovation of original technology.

The outline of the development of textile industry in the 2011-2020 years was released in conjunction with the award ceremony, which highlights the great expectations of the leaders of innovation in China's textile power.

Chen Ling, President of Huafu color spinning

Chen Ling introduction

Chen Ling, female, Zhejiang Shaoxing people, EMBA degree, currently vice president of Huafu Holdings Limited, Huafu color spinning Limited by Share Ltd (Stock Code: 002042) president.

She is a heavyweight figure in the global color textile industry's brand marketing and color spun trend prediction, and pioneered the leading marketing mode.

In view of its outstanding contributions over the years, in 2011, the annual magazine "textile and clothing weekly" was awarded the 2011 Annual innovation figure of China's textile industry.