Brand Children'S Clothing + Animation Marketing = Successful Pformation

Standing on the cusp

Has reached the critical period of pformation and upgrading.

Reporters yesterday learned from the Shishi children's wear association that at present, some brands of children's clothing in our city do not hesitate to invest more, change the marketing mode and innovate channels.

Ways and brand culture construction promote pformation and upgrading of enterprises.

This year, Shishi children's wear industry moves frequently, the city children's wear industry association not only convenes many times the boss of the backbone enterprises to discuss, around the "quality stone lions two pioneering" overall target requirements, to explore how to make children's clothing industry bigger and stronger, and revive the lion's children's clothing industry; at the same time, the children's wear industry association meticulously organized the boss of the member enterprises to visit the famous children's clothing city and children's wear brand enterprises in Hangzhou and Shanghai, and went to the Eighth China International Anime Festival site to see the new trend of children's wear industry.

It is also known that the 104 episodes of the great fun play of the famous children's clothing brand, which are produced by the famous children's clothing brand in our city, will be shown in CCTV and some provincial children's channels.

As early as a year ago, according to the actual situation and resource advantages, our new brand, "big brother" children's clothing, decided to cut into the market from children's clothing, and entered the field of animation industry operation through the establishment of a franchise chain system of "big brother family fashion hall".

Compared to the animation culture market, children's clothing industry is relatively mature, from production to sales, and the industrial chain is more complete.

It is understood that the mature mode abroad is to carry out a series of market-oriented operations from production to marketing around an industrial group.

Disney, for example, has various types of subsidiaries, film and television, children's parks, and even professional magazines and other brand licensing agencies. Most of the production and operation costs can be internally digested and the ability to control the entire industry chain is very large.

Industry analysts believe that children's clothing enterprises extend to the animation industry, capital is not a problem, but traditional enterprises before entering the animation industry, blindly follow suit means a certain risk, we must first have a suitable business mode and profit way, so that we can get out of the marketing misunderstanding.

In the field of children's clothing product development in our city, the experience of "big brother" and "little play leather" is worth learning from.

The "big brother family fashion house" has changed the business mode of traditional shoes and clothing industry, taking the experience, interaction and entertainment shopping as the demand point, with the concept of "fashion plus happiness" as the brand concept, the store design integrates the popular cartoon elements, and creates a comfortable and lively family shopping environment. Based on the unique animation technology and cultural industry platform, it innovated the pformation of the economic development mode, and welcomed the arrival of the new era of animation brand consumption with the attitude of upgrading and pformation.

"Xiao Pi Pi" has always advocated the consumption of green products, so that children can grow up healthily and happily in "green" life. It is the eternal goal of "playing with leather". The company focuses on pursuing fashion, cutting-edge, personality and lovable 4-15 year old boys and girls fashion equipment with the design concept of "fashion without losing individuality and full of fun".

With a clear brand positioning and steady development, in recent years, small leather has not only grown rapidly in China's two or three tier cities, but also has a good market share.

Huang Liangsheng, general manager of the company, revealed that "small skin" will continue to seek breakthroughs and initiatives from multiple levels and fields in order to maintain the healthy and sustainable development of the brand.

It will enhance the interaction between brands and consumers and achieve a leap in brand.

"This year, many children's clothing enterprises in the area carry out R & D and technological innovation activities to promote the overall upgrading of children's clothing industry."

Fung Li Street Business Service Center staff said that at present, many brands of children's clothing enterprises in Funi Li children's clothing production base, in addition to innovative marketing mode, have increased R & D and technological innovation, adhere to brand strategy, and promote children's clothing industry.

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