Wang Yongping: 2011 Annual Innovator In Textile Industry

Wang Yongping, chairman of the temple Co., Ltd.

The source of Sanjiang.

The origin of the life of the three most important rivers in China, the origin of the life of the Huaxia land.

Wang Yongping was born in Yibin, Sichuan, where the source of Sanjiang is.

Qingzhou.

One of the ancient nine states in China, a famous cultural city with a long history.

He was born in Qingzhou, Shandong, an ancient Kyushu.

The story of Wang Yongping and temple is slowly unfolding from the Kyushu of Sanjiang.

An introverted and low-key warrior.

"I have been making down garments for 12 years, that is, the 12 year of the brand.

From the bottom of my heart, I really like this industry more and more, and I love this industry more and more.

Wang Yongping said.

Down jacket is a seasonal product. It has done a lot of work in the first half of the year, and it has been selling for three or four months in the second half of the year. It looks very relaxed. Actually, it is not easy. Every month's work must be in good order.

From the very beginning of its creation, it has been well positioned, "the benefits of the ordinary people", and this simple and understandable advertising slogan has also been deeply rooted in the hearts of the people.

The market is concentrated in the 234 line market, and the steady consumption of the market has made it steady and steady in the first ten years of development. From the leading Shandong market to gradually leading the whole country, it has achieved one victory after another.

For China's huge market, Wang Yongping has his own understanding: "even people living in cities, many of them come from rural areas, including me.

After several years of development in the city, I still feel that the benefits are most important.

No matter what money people earn is hard won, they all hope that consumption can achieve value for money.

It is based on this, Wang Yongping said, how many years the development of Tangbo, the price level will not change, will always insist on doing cost-effective products, this is the positioning of the enterprise, will not change, "but at the same time, on the basis of our brand, of course, we must constantly improve, let consumers buy Tangbo's clothing, is not only to buy affordable quality good quality down jacket, but also buy fashion."

Quality is the foundation of enterprise development, and design can make the product go further.

The development team has been trying to absorb new fashion elements at home and abroad and catch up with the latest fashion trend.

The products developed by the company are small enough for the selection and matching of buttons.

In fact, many people do not understand that the parts that are used by the temple are all high-end. It is very likely that 3000 yuan and one piece of fashion are not as good as the accessories used by the company.

In this regard, Wang Yongping elaborated his own way of management: "we will buy products at the lowest cost, and it does not mean that the price of high-end raw materials is absolutely high.

This is related to the business philosophy we have always adhered to. We always advocate the principle of small profits but quick turnover, so that profits can be maintained in a reasonable area, and it is our brand's long-term development strategy.

Our goal is to enable consumers to buy affordable clothing, which is not only of good quality but also full of fashion sense.

Wang Yongping, whose business philosophy is so robust and solid, is also understated and introverted.

But the real brave are often peaceful but not easy.

Wang Yongping once went to desert Gobi to explore with EMBA's classmates at Fudan University in Shanghai.

As a child born at the source of Sanjiang, he usually enjoys swimming, exercising and exploring.

He said: "entrepreneurs should dare to challenge."

When the reporter asked how many points he could give to himself so far, Wang Yongping thought about it for a while and gave the answer to 50 points.

It is strange for a successful entrepreneur to give himself such a score that has not yet passed. However, Wang Yong Ping believes that there are still many points to be reflected and summarized in the course of the twelve years of development.

This also allows him to maintain a clearer mind and make better decisions in the next ten years of development.

"After the first ten years of development, nowadays, enterprises have greatly improved in popularity, influence and team building.

So we decided to make it more solid and stronger.

To be a centennial enterprise, we must consider things more long-term.

Wang Yongping's vision has obviously gone further.

Cultural harvests for twelve years, new escort taking off

"Hard struggle is not afraid of hardship."

"Details, details, or details.

Check, check or check. "

Entering the business office of Temple City, the first thing that is eye-catching is all kinds of enterprise motto on the four walls. The managers pay attention to and build the corporate culture at a glance.

The market for "watching the dinner" is in pition. In economics, there is a so-called "1 degree effect", that is, when the temperature changes 1 degrees Celsius, the sales volume of goods will also change greatly.

In 2003 and 2006, China faced many or even warmer winter conditions of 5~10 degrees, which made the down garment enterprises that had been watching the weather fall into a crisis. Many down garment enterprises had a serious decline in sales, and many small businesses were directly disappearing in the cruel effect of "1 degree response".

It is in such a big environment that the sales volume of the down sale of the temple has maintained a positive growth. In addition to the slight growth in the financial crisis in 2008, the sales growth of the company has remained above 20% in recent years.

It's rare.

In fact, a few years ago, people still didn't know much about the temple's Clothing Co. Ltd., which is located in Qingzhou, Shandong Province, with a long history and splendid culture, now has more than 2000 people.

The team is enjoying life in this hot land and is diligent in starting a business, striving for the realization of the dream in mind.

With the concept of "embody individuality and lead the tide", they are committed to fashion and innovation in the premise of studying fashion trends at home and abroad. They design and develop more than 200 new designs every year, so that they can follow the single warmth retention to fashion, leisure and fashion development.

Over the past twelve years, with its unique artistic perspective, spiritually applied color and simple and meticulous artistic style, the down price garment has added fashionable elements to the down garment industry, and has won the trust of the consumers and the industry.

At present, the products have been sold to Beijing, Shanghai, Hebei, Henan, northeast three provinces, Shanxi, Tianjin, Anhui, Hubei, Jiangsu and other provinces and cities. The single brand market share occupies the forefront of the industry.

In many enterprises, "people oriented" may be just a slogan, but in the case of temple, such a development concept is deep-rooted and inflexible.

The company now has a large number of domestic advanced level designers, craftsmen, quality inspectors, and enterprises have strong capability of R & D and design.

Love learning, love to study, become the direction of all the people of the temple.

The company has been committed to building a learning, affinity and positive corporate culture system.

It has passed ISO9001 quality management system certification, ISO14001 environmental management system certification and OHSAS18001 occupational health and safety management system certification.

Frank, fraternity, magnanimity and magnanimity. This is the brand that has been upholding and spreading the spirit of enterprise. Today, the rapid development of the company has been developed into a series of diversified brands of four seasons products and bedding products.

Today, tand is preparing to enter the four seasons casual wear area. It is expected that in March next year, the four seasons casual wear shop will be launched nationwide.

In order to promote the harmonious and sustainable development of enterprises, he is developing with innovation, and through the design innovation, management innovation and system innovation.

As the opening year of the 12th Five-Year plan, 2011 is a key year for China's down garment industry.

An industry that has been positioned for "watching the sky" has experienced the difficult period of other clothing and apparel processing industries besides the test of the climate. The international financial tsunami accelerated the adjustment and pfer of the industrial structure and re shuffled the enterprises. The brutal competition in the market is also a contest of brand strength for the survival of the fittest.

In the past, simply relying on the number expansion route has no longer adapted to the current consumption habits of the common people. After the 80's and 90's have become the main purchasing power of the market, the consumption concept and value orientation of this consumer group will become the focus of the industry research.

For the down garment enterprises, this is the embodiment of the rising demand and the beginning of the rising market demand. However, if we want to seize this opportunity and gain a foothold in the fierce market competition, it is also necessary for the down jacket production enterprises to increase their research and development efforts and design from time to time.

In recent years, "fashion down clothing" has gradually formed a clothing category.

Building core competitiveness

In the development opportunity of the down garment market pformation, temple is also formulating its own new core competitiveness strategy.

In the first half of this year, at the strategic seminar held in Jinggangshan, chairman Wang Yongping put forward two strategic priorities: first, to make bigger and stronger enterprises through the capital market. This is the only way for enterprises to develop. It is necessary to complete the listing of enterprises by 2015.

The second is to adhere to the competitive competition of temple.

Differentiation is manifested in the importance of team building and personnel training as the key business, and the three parts of marketing, management and quality should be meticulous, so that the brand will have better competitiveness in the market, and the core competitiveness of temple will come from these three aspects.

Details determine success or failure.

In detail, from the choice of suppliers, whether fabric, feather, or even buttons, threads, and tops, the company will choose a responsible supplier.

Wang Yongping always takes the time to visit and inspect his team. These suppliers have been in the industry for many years, and have done well in quality management. Wang Yongping will personally examine them.

In this way, the quality foundation of temple is guaranteed at the source.

At the same time, there is also an elite team of its own quality inspection department. After passing the enterprise quality inspection, the product is sent to the national inspection station for testing.

Today, there are more than 110 quality management personnel in the company. It is a company trained by 10 years. They monitor the quality of the product at any time through inspection and market feedback.

Such a complete quality chain created by details has played a very good role in improving the quality of the product.

That is to say, on the basis of this foundation, he created a famous brand step by step.

Since its birth in 1999, the development of brand has been recognized by consumers from the brand awareness and brand influence for 12 years.

With the continuous development of down garment market, multi brand operation and cross-border development in garment industry have become the layout idea of many down garment enterprises nowadays.

Wang Yongping is also no exception. According to Chairman of the board, today, the brand is going to officially launch its own four seasons casual wear products. Its positioning is unified and perfectly aligned with the location of the temple's down jacket, which is aimed at the 234 line market.

In this regard, he is confident and determined to prepare for the four seasons leisure products.

As to why we choose the four seasons casual wear as a breakthrough for enterprise development, Li Wei, executive general manager of the company, said: "the more popular the market, the larger the capacity and space.

We did a very detailed pre market research, and now there are plenty of space in the casual wear market, so we finally decided to do four seasons leisure.

In addition, down jacket is a seasonal product, but the brand of the brand must be sold in the winter. What do we sell in spring and summer? We need to get the products back in the spring and summer. We have to sell it in the summer. During this time, many stores must have products to make up. Some franchisees also need to sublet the store to others. Even some franchisees are not suitable for subleasing. They can only order some clothes that are not sold by brands, which has an impact on the brand image of temple.

So this is also the natural demand for the development of the brand.

Deeply grasp innovation and escort development

2011 is the opening year of the national "12th Five-Year" plan. It is the key point for the country to push forward the development of industrialization and the breakthrough year of industrial development. It is the beginning of the second ten years of development for the temple.

The competitive advantage of the brand is derived from the company's brand strategy that has been established for more than ten years since its establishment. The strategic positioning of the company has its unique advantages in R & D, production, marketing and terminal network construction.

And continuous breakthroughs and innovations have made Tabor surpass himself in the brand down garment market.

The trend of economic pformation in the future is "innovation driven, persistent innovation, pformation and development". It is the trend of development in the future. He summed up the strategic plan of four words: "specialized, refined, special and new".

"Specialization" is "specialization": focus on down garment industry, specialize in feather and down products, specialize in serving one kind of customers, concentrate on developing the target market; "essence" is "meticulous management": excellent product or service quality, working style of excellence, streamlining and efficient management system and process; "special" is "unique or better": seizing the characteristics of customers, forming their own characteristics, such as product characteristics, service characteristics, etc.; "new" is "innovation": new design, new products, new styles, new packaging, new image, etc., and constantly meet the new needs of customers.

Enhancing the capability of independent innovation and building an innovative enterprise is the source of the second ten year development momentum of the company. The company will take the resource-saving production mode as the leading factor and explore the green R & D and marketing plan that is suitable for the progress of enterprises. It will further enhance the sense of urgency, sense of crisis and sense of responsibility, fully implement Scientific Outlook on Development, seize opportunities, forge ahead and enhance the capability of independent innovation in an all-round way.