The Chengdu Fashion Show Will Move Closer To The First-Line Brand, Possibly Because Of The Westward Shift Of The First-Line Brand.
The third international brand clothing Chengdu direct sale exhibition will be held from May 18, 2012 to 27 at the eight or nine exhibition hall of Chengdu new century Convention Center. At that time, the world's more than 500 first-line clothing brands will visit the exhibition. Why can we attract such a large number of first-line brands to join a professional clothing exhibition in a western inland city? A senior industry analyst pointed out that as the industry speeds up to move to the west to Sichuan, the market vision of many brands of clothing industry is also focused on Chengdu, an increasingly important western consumer town. "This is a direct boost to Chengdu. Fashion Show The main reason for the high-end.
"After the first two successful sessions, the biggest change of our exhibition is the improvement of the brand grade. The most direct expression is that the exhibition investment has undergone a fundamental change, and the transition from the previous brand to the selected brand has been made." According to the person in charge of the organizing committee, there are seven exhibition areas. international brand "Men's wear, women's wear, children's wear, sports, leisure, outdoor, home apparel, underwear, jewelry, shoes and hats, bags and so on twelve commodity categories." although the exhibition has not yet ended, the booth has been full. In addition to meeting the requirements of exhibitors as far as possible, we have to eliminate some brands according to the brand's popularity and reputation.
What is the reason for the popularity of the famous exhibition booth? The reasons for the choice of the world's French brand clothing are probably the clue, "Sichuan is our biggest sales area." As the fashion capital of Western China, Chengdu is also the fourth city of luxury consumption in China. To do a good job in the Chengdu market is very important for us to stand firmly in the southwest market. Therefore, participating in the Chengdu direct selling exhibition of famous brand clothing can not only expand our brand influence, but also be very beneficial for us to develop agents and distributors in the southwest region.
"As a French brand, we are an international brand that has entered the Chinese market earlier. It has developed rapidly in the past 10 years. At present, you have entered the next 10 years of development plan. We hope that with the opportunity and excellent platform of this exhibition, we will announce our new market layout to all sectors of society. Mr. Zhang, manager of the apparel market, said the next step would be to include the western provinces of Yunnan, Guizhou, Sichuan, Shaanxi, Chongqing and Hubei into the first tier of development. "At this exhibition, there will be some new spring and summer new products, and the brand will be sold at below cost price, so that consumers will enjoy a rare super low yield discount."
In addition to Austria, powerful brands, Diane, euro, Lei Chi, Goldlion, Luo Meng, Levi's, CABBEEN, Yi Jia Yong, Jiu Zi, kissing cat, Saturday and many other first-line brands have also chosen Chengdu. As Chengdu fashion show continues to move towards high-end, international Vogue The dream released by Chengdu is quietly becoming a reality.
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