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    A Practical Choice For Participating In The Upsurge And Achieving Win-Win Results Together

    2012/5/10 10:34:00 7

    ExhibitionEconomyWin WinExhibition

    Looking at the current international and domestic economic situation, people can notice that despite the sudden and sudden fluctuations in the economic situation at home and abroad, the enthusiasm for entering various professional or comprehensive exhibitions has not diminished, whether domestic manufacturers or overseas manufacturers.

    This is in sharp contrast to the current global market downturn and the pressure of domestic stagflation.


    Regarding this, the relevant person in charge of the City Council for trade promotion said in an interview with reporters: "this phenomenon is not only the agitation of various businesses seeking immediate business opportunities, but also reflects some important directions of Chinese and foreign enterprises in the future market trend."

    Many people who are concerned about the exhibition economy generally believe that the exhibition economy is a more sensible and pragmatic choice for promoting win-win progress for a long time now and for a long time to come.

    Statistics show that last year, there were more than 100 enterprises exhibiting overseas from the foreign economic and Trade Exhibition Co., Ltd., an increase of 20% over the same period last year.


    Red envelope policy frequently sent out


    "Encouraging and supporting outward oriented enterprises to participate in exhibitions abroad is an important measure for the municipal Party committee and the municipal government to speed up the development of foreign trade.

    Participating in the exhibition is not only one of the most important marketing methods for enterprises, but also the first choice for enterprises to open up new markets.

    When talking about the knowledge of exhibition economy in our city, Zhang Minru, vice president of CCPIT, said.


    In order to effectively implement the market diversification strategy and further encourage enterprises to go out to expand the international market, and combined with the industrial development and the needs of enterprises in our city, the municipal government has recently issued a new civilization on the basis of encouraging enterprises to go out to participate in the exhibition and exhibition. Recently, all the self operated import and export enterprises in our city, as long as they participate in the exhibitions organized by the municipal government or departments, are awarded a total of RMB 10 thousand yuan for each exhibition (booth) overseas, and each enterprise has the highest award of 80 thousand yuan in that year. And the municipal government or the relevant departments of the government shall organize a unified organization to develop the booth fee of the international Xingxing market, and implement a full reward (the annual exhibitors can enjoy 2 booths at most).


    "The government and departments directly come forward to encourage and encourage the enterprises with self import and export qualification, and to send red envelopes. On the one hand, it shows the correct judgments of local governments and functional departments on the economic situation at home and abroad, and more importantly, in the complex and changeable economic environment, it can play a positive guiding role in encouraging export-oriented enterprises to seek business opportunities."

    Zhang Min thinks.


    Demonstration effect of local exhibitions highlights


    Sponsored by the municipal government, the fifth Yongkang international machinery equipment and die & Mould Exhibition jointly organized by the Municipal Bureau of letters, the mould industry association and the Dana Exhibition Co., Ltd. successfully concluded at the International Convention and Exhibition Center in March 31st.

    According to incomplete statistics from the organizers of the exhibition, the total amount of direct trade reached about 96000000 yuan during the exhibition, and the turnover volume was more than 120 million yuan.


    During the exhibition, there were not only professional buyers visiting Jinhua, Yiwu, Taizhou, Wenzhou and other associations, but also attracted more than 8000 professional purchasers from Beijing, Tianjin, Shanghai, Jiangsu, Shandong, Anhui, Anhui, and the provinces, including Beijing, Tianjin, Shanghai, Jiangsu, Shandong, and Taizhou, to visit more than 11 thousand and 500 people.

    The number of professional buyers is obviously higher than that of the previous one, making the exhibition more professional.

    The relevant information indicates that merchants are not only the strength of local enterprises in our city, but also the location advantage of our city.

    The buyers who came to participate in the exhibition have clear objectives. The on-site business negotiation and technical exchange are very active. The exhibition has a good effect and the exhibitors have a good harvest.


    Like the past hardware exhibitions and professional exhibitions held in the local area, the economic impact of the exhibition can not be covered in a word, especially in the fields of science, technology, talents, humanities, etc. it can give exhibitors the key to open the door to the market.


    Because of this, the third door fair of our city will not be opened yet, but we have heard the "cry out" of various professional production enterprises.

    It is understood that up to now, 746 companies have signed up for the exhibition.


    People can not hesitate to conclude that the third door Fair held in our city will be a feast for the elite and the cooperation of the enterprises.


    Enterprises go out to participate in exhibition warming


    Li Jiangqiang, deputy general manager of the city foreign economic and Trade Exhibition Co., Ltd. said that in the past, some enterprises in our city always held a tentative attitude to compete with other exhibitors.

    Later, with the gradual expansion of the exhibition consciousness and the expansion of the exhibition economy objectively, since last year, some enterprises have even invested hundreds of thousands of yuan or even millions of yuan in the exhibition to participate in the exhibition.


    Li Jiangqiang said that at the March Chicago international household products exhibition, there were more than 2000 companies from 34 countries and regions. Among them, nearly 30 exhibitors were in our city, and almost all the enterprises in the Chinese Pavilion were able to see our business.


    At the seventh session of the fair held in Yiwu just now, 4 enterprises in our city signed more orders and reached more than 10 cooperation intentions.

    The products of the divine carving and Rong Shengda were awarded the comprehensive exhibition category, the arts and crafts Gold Award and the silver award.

    In addition, at the International Motor Show held in Beijing not long ago, Zhongtai's Z300 intermediate sedan chair was blooming.

    In this stage, which is always showing the strength and brand image of the big car dealers, Zhongtai harvested the eyes of many comprehensive automobile companies.


    Statistics show that in recent two years, the enthusiasm of small and medium-sized enterprises to go out to participate in the exhibition is increasing.

    Li Jiangqiang said that last year, our city organized more than 100 enterprises from the foreign trade and economic Exhibition Co., Ltd., an increase of about 20% over the same period last year.

    The reason is that he believes that "going out" on the one hand can learn from each other advanced experience in the production process. At the same time, we can get to know some new customers, seek new market space and expand new sales channels. On the other hand, during the exhibition, participating in the Symposium held by the exhibition is a rare learning opportunity and a way to enhance the enterprise's own quality.


    Recently, Mr. Ying, who attended the Chicago international household products exhibition, said that during the exhibition, the most important thing to do was to go to the world famous brand booth, deliver the latest product catalog and business card, hoping to keep in touch with the other party.


    Exhibition, booster of technological innovation


    The enthusiasm of enterprises to go out to participate in the exhibition is so high. The main reason for the analysis is that enterprises have strong desire to seek cooperation in scientific and technological innovation.

    Some exhibitors attending this year's Canton Fair in our city said that domestic and international famous exhibitions, product design innovation has become an important element to enhance the industry level. Enterprises with independent brands and strong design innovation ability generally have strong market bargaining power. The Canton Fair is like this. Recently, the German Hannover Industrial Expo is even more so.


    Reporters learned that the upcoming Expo held by our city is interspersed with the "new forum on China's doors and windows industry".

    All these prove that the connotation and extension of the exhibition economy are extending, while it highlights the role of the emerging market economic governance, the more prominent is the international and domestic cooperation fields of scientific and technological innovation.

    All these exhibitions show win-win progress, which will be an ideal choice for enterprises to achieve innovation and growth.

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