Today, Men And Women Are Born With A Blurring Of Shoes And Clothing, And Personality Market Has Begun To Rise.

Not long ago, Mr. Zhang, who bought shoes at LV counters, found that a woman's board shoes were placed on the men's shoes counter.

"This woman's shoes have a maximum of 39 and a half yards, and many male guests want to buy them."

The salesperson said.

Not only LV, Y-3 this year, the largest number of women's casual shoes is 40 yards, and the buyers are male.

The designer intends to obscure gender in order to "eat men and women" or for other reasons.

Retail industry veteran believes that there will be more cases of "blurred border" or "border dissolution" in the future retail industry. The sales boundaries that were previously differentiated according to age, sex and occupation will be gradually blurred, and brands or department stores must eventually develop in the direction of "personalization".

Some boys bought tens of thousands of women's clothing at Celine.

Some time ago, a pair of shoe last shoes were placed on the LV men's shoes counter, attracting many male customers to try them on.

"Big women shoes are very tight. They are all male guests, and 39 and a half shoes in Hangzhou have been sold out."

LV, the shop keeper said.

In the Y-3 store of the sand boat, a woman's casual shoes have a maximum size of 40 yards, which is also a male customer.

The shop assistant said that many couples would choose to buy the same pair as lovers' shoes.

The little men are not only going to pay for women's shoes, but also the men who wear clothes in the women's clothing shop.

Hangzhou Tower Celine counters clerk said that a boy with a height of 170cm has already bought tens of thousands of Yuan dresses in the store.

"He is rather thin, wearing a large windbreaker and shirt."

The clerk recalled, "he also bought a narrow trousers, 38 yards of leather shoes, and his feet fit perfectly."

The women's clothing brand of Yintai West Lake store's oxygen life, Hangzhou Tower's parts and so on also has a batch of fixed male fans.

The clerk said shirts, knitted sweaters and windbreaker are boys' favorite styles.

"They are all tide men, who are rather thin, who buy clothes to go back to get dressed rather than monotonously dressed in men's clothing."

The head of the parts sales said.

Female customers accounted for 15% of the simple wind to win the love neutral dress MM.

"Some time ago, our pants were sold out, just because a foreign girl came to the store and bought more than 20 pieces for her friends.

She dressed herself well, and her friends followed. "

Wang Zhen said that at present, the proportion of Female Outdoors accounted for more than 15%, most of them dress up for avant-garde. The spring and autumn season knitted sweater and winter down jacket are popular hot spots of neutral MM.

"Wearing men's clothing can be more practical, the key is not easy to crash."

Miss Wang, who has always loved ZARA trumpet men's clothing, will almost certainly go to the store to find the men's size in the right size.

A man in charge of women's clothing in a shopping mall said that the men's uniform style is the reason why many girls who wear the neutral line wear men's clothing.

"Generally speaking, T-Shirts, knitted sweaters and down coats are more flexible in both sexes, so I will particularly increase the sense of design for such clothes."

Wang Zhen said that a men's T-shirt can be designed to shoulder the shape, girls wear very avant-garde, and now the self-made version of men's bottoming shirt, windbreaker more and more see, a little bit of a little girl can be able to control.

"Gender ambiguity" is defined as "boundary dissolution" in the commercial field.

Many brands that take the personality line are good at playing "fuzzy gender" games. Designers are willing to design clothes for men and women in an open manner. Obviously, they already have fairly stable male and female customers.

Moreover, from the sales point of view, the market is bigger than that of men's wear or women's wear.

"If the new season can attract one or two percent of the opposite sex guests, it will be a great profit for merchants to buy clothes of special sizes."

Insiders say.

The phenomenon of fuzzy sex seems to be far away from retailers.

"In fact, there are all kinds of" blurred boundaries "around us, and there is an unprecedented breadth of consumer market.

The analysis of senior retail personas is now changing in all fields, regardless of age, sex and industry. Many boundaries are slowly being broken, or "dissolved".

Many brands are willing to "cross-border cooperation", and cross-border means that two industries that do not have boundaries can get bump in some place and inspire new inspiration.

Insiders predict that in the future consumption field, it is likely that the target market will not be differentiated by age, income and sex, but will develop in a more personalized way.