Pretty Girls Wear Ladies' Stars.

People in the circle also said: as a beautiful evergreen tree in Hongkong performing arts circles, Rosamund Kwan's consumption concept has always been a special place for international brands.

But in the domestic clothing endorsement, the beauty is quite cautious, and even heard that many domestic clothing companies come to visit, most of whom are declined by big beauty.

The reason is heard.

There is too much scope for clothing endorsement.

Guan Mei thinks that clothing is different from other commodities. Endorsement clothing needs the clothing products of the brand to be consistent with the self quality. Clothing can convey a new aesthetic proposition through the image of the spokesperson.

That is, the requirement of "beauty" of mainland clothing brands is somewhat inconsistent.

But this time,

The invitation, however, opened up a precedent for the American customs.

People's affairs, the brand management department of the beautiful girl, "he is not very easy".

It is said that Rosamund Kwan is a dress expert, and can be described as "harsh" in terms of aesthetic requirements for clothes.

Moreover, Guan also pays great attention to the quality of clothes. Rosamund Kwan is very concerned about all aspects of design, plate making, sewing and garment making.

"This time I can invite Rosamund Kwan, I feel like I had a big exam."

Zhang Shu, a beautiful girl, described this way: "fortunately, we got a good result."

Zhang also admitted: many people talk about the women's clothing industry in Zhejiang, first of all think of the clothing industry, Zhejiang women's clothing enterprises are many, the industry chain has also developed very mature, from the production to the market wholesale business, the women's clothing industry looks very prosperous, but it can not cover up a fact, that is, the Zhejiang women's clothing is very lack of brand management ideas.

The future development of Zhejiang women's clothing is to create Zhejiang brand and even the world brand. This is the way out for the future.

Based on this idea, on the first day of the establishment of the fashion brand, we set up a high-end market based on the middle and high-end market. For example, in the design, we hire the 10 best designers in the whole country to design. In positioning, we are targeting the mature female consumption of 25----55 years old.

It is for this reason that the successful signing of miss Rosamund Kwan has been made.

As for the successful signing of the Jiaxing women's clothing representative enterprises, the mayor of Tongxiang, Zhu Haiping, also said with delight: "in the clothing industry of Zhejiang, when the men's clothing has invited celebrity brand endorsements, the women's clothing industry has lagged behind in brand operation. This time, we Tongxiang's pretty girl enterprise has opened this precedent, which illustrates the following three problems:

First, the successful invitation to miss Rosamund Kwan is not only a simple commercial cooperation, but also indirectly shows that the product quality of our enterprises has been greatly improved.

Two, what did we say? We used to say: Chinese women's clothing looks at Hangzhou or Zhejiang, mainly because we have formed the effect of industrial clusters, but after several years of development, it has not formed some top-notch women's clothing brands. This is a pity. But this time, the brand action of pretty women's clothing tells us that Zhejiang's women's clothing industry has taken a big step towards women's clothing brand management.

The second is the cooperation, which has a great role in promoting the garment industry in Tongxiang. We will have a good start in the fashion industry, and it will play an important role in the women's clothing enterprises.

As the municipal government, we will try our best to make the clothing industry develop itself from industrialization to branding.