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    Hongxing Erke Takes You To Crack The Fashion Code.

    2012/5/10 15:44:00 20

    Hongxing ErkeShirtPOLO

    In fashion circles, clothing is always the focus of discussion among fashion designers. If you are a careful fashion designer, it is easy to find that the styles of clothing are almost the same each year, and the fashion lies in the ingenious integration of designers into fashion elements of every season. So, as the summer's most fashionable HOT single item, T-shirt and POLO shirt fit - what kind of fashion elements does micro collar T contain? What are its unique features compared with the traditional round neck T and POLO sweater? The following story may give you an answer.


    Coffee shop encounters "collar revolution"


    There are two famous apples on the earth, one is "beating" the law of universal gravitation, and the other is Steve Jobs biting numerous players. In the words of Joe, "tiny innovations can change the world." Every artist needs inspiration. Any tiny details in his eyes may inspire an immeasurable idea. Steve Jobs brought us not only a digital revolution, but also the designers of Hongxing Erke, that is, the inspiration of design not only comes from the international famous show, but also from the subtle capture of the real needs of consumers.


    The story takes place in a leisurely afternoon. John, the designer of Hongxing Erke, is sitting at the corner of the coffee shop, enjoying the delicious taste of cappuccino, watching the people around him with interest, hoping to get some inspiration for the design of new products. At this time, a young man sitting by the window caught the attention of John: he stood up against the glass window and kept tinkering with the collar of the POLO shirt. Then he put it down. After several times, the collar was wrinkled. He had to turn the collar down, but he fell into the sofa and continued to wait for him. For a moment, a girl, full of youthful vigor, came to the young man. He patted him on the shoulder. The young man looked up. The girl said something. The young man bowed his head and left his collar. He looked as if he were saying, "cough, this collar can't stand up, so brother is not looking at it today." the girl said something again, and the two men walked out of the cafe. This scene led John to ponder: why do boys keep putting their collar and put down? Why can't the collar get up? He feels no spirit. What did the collar bring to him? What kind of collar can satisfy his needs? When John thought, the conversation between two students who just walked into the coffee shop interrupted his train of thought. From the dialogue, he heard that these two college students were about to enter the workplace. One of them had just been informed that he would go to the interview tomorrow and was entangled in what he wore. On this hot day, it's too hot to wear a suit shirt, and the T-shirt cowboy is too casual. The POLO shirt is too rigid. College students have to go to an advertising agency for an interview, hoping that they can bring some sense of professionalism in leisure, without losing their youthful vigor and handsome sense of fashion. When it comes to this, there is no solution for the young people's partners. This new bridge has made John think a lot. What clothes can make young people cope with their lives and work? How can POLO shirts be improved and better suited to their needs? What is the fashion that young people want? When I think of it, John can not help but look at the backs of these two college students. Yes! Finally, an idea flashed in the John brain: the style of POLO shirt is suitable for work and leisure, but for young people, it is too traditional and stereotyped. The style of fashion T-shirt can highlight the vitality and fashion of young people, but too much leisure. If you can combine these two together, is it a new product that shows fashionable professional sense in individual leisure? When you think of it, John can't take a few mouthful of cappuccino, then rush to the office and outline the new styles that are in mind, and the rest is new proofing and trial fitting.


    The idea of design is available, but what kind of collar can best suit the Chinese people and meet the needs of more daily collocation? Is it an exaggerated inverted butterfly collar or an exquisite small collar that can be erected and not easily deformed? In the design proofing process of new products, the problems of collar and plate are constantly emerging, testing the wisdom of designers. In order to make the new product more in line with human aesthetics, fashion sense and versatile performance, John has designed a sample of different sizes with the team, and invited young consumers to try them on. After continuous experiments and repeated modifications, designers were surprised to find that 3.98CM wide collar with 97 degree collar angle can enhance the coordination of neck and upper body and decorate the face very well. When these two values are combined on the same dress, the most perfect!!! This is the T-shirt that John originally wanted, a new product that combines traditional POLO with the fashionable and self-cultivation fashionable T-shirt, T. Just call it T!


    Micro collar T crack micro culture fashion password


    The advent of micro collar T has made up for the shortage of traditional T-shirts and POLO Shirts: the fine three-dimensional collar can be doubled or raised according to personal preferences or put down or erected. It not only overthrows the stereotype of traditional collar, but also can be worn on different occasions, showing different styles or temperament, or College witty, or British fashion. Such a micro collar T caters to the young age groups who are both fashionable and eager to show their individuality in the micro era to cope with the needs of different occasions. In addition, the designer of Hongxing Erke also gave T a kind of extraordinary vitality. He hoped to convey a belief to consumers through products, help them build self-confidence, meet the challenges of life with a young and sunny attitude, and sum up experience from every failure, improve their shortcomings from subtle aspects, and create their own extraordinary future.


    Someone once described that the sunshine in spring and summer is like a cup of cappuccino, beautiful but a little boring. Just as everyone is enjoying this "spring summer cappuccino", who can think of a designer's insistence and innovation on details, so that "micro collar T" finally becomes the key to open this summer fashion box. The emergence of T is a revolution that dares to break the tradition and seek breakthroughs in innovation. It creates a new era of collar. From the birth of micro T, we also see that in the course of development, an enterprise dare to break the traditional thinking, be good at finding subtle changes in consumer psychology, be good at thinking, and always adhere to the strength of breakthroughs and innovations.


    This summer, let's enjoy this little fashion trend.

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