Statistics And Analysis Of Clothing Industry's Attention Degree

　　 clothing All kinds of products are highly concerned in April. From the data analysis, we can see that agents, T-Shirts, women's dresses and so on are all hot products.

　 April apparel industry is concerned about product TOP 10

As can be seen from the above picture, the most popular product is T/ T-shirt, which is more intense than the weather. In summer, T-shirts are the most popular products. Secondly Agent Alliance The greater the attention, the greater the demand for agent joining. Fashion ladies Women's clothing has always been one of the products that users are concerned about. It is a product that will not heat up.

This week because of the "May 1" small holiday, trading day is only 3 days, Shanghai Composite Index, Shenzhen stock index, Shanghai and Shenzhen 300 rose 2.32%, 3.86%, 3.42% respectively. Everbright textile and garment sector rose 1.39%, of which textile and clothing sectors rose 0.96% and 1.73% respectively.

We collected the basic situation of clothing sales in some key commercial enterprises of the city during the May 1 holiday.

The first tier city of Beijing: 100 key business service enterprises in the city achieved sales of 1 billion 960 million yuan, up 12.4% over the same period last year. Clothing, watches, cosmetics, bedding and other hot holiday products, wedding related products sold well.

Shanghai: a total of 445 commercial enterprises in 17 districts and 3 municipal commercial groups in the city have achieved 3 billion 906 million business income for the 3 day of May 1 holiday this year, an increase of 11.6% over the same period last year. In April 29th, it realized sales of 1 billion 236 million yuan, realized sales of 1 billion 321 million yuan in April 30th, and realized 1 billion 349 million yuan on holiday.

Guangzhou: the sales volume of three stores such as Guang Bai department store, Guangzhou friendship, Tianhe City, Xinguang department store, modern department store, Mei Dong department store, Dongshan Department store and China department store has reached 408 million yuan. The largest shopping malls increased by nearly 30%.

The second tier city of Xi'an: affected by the favorable factors such as the grand opening of Expo Park in Xi'an, the total sales volume of the whole city is about 4 billion 330 million yuan, up by 31.2% over the same period, and many large commercial enterprises should increase their clothing by 40% over the same period.

Changsha: according to incomplete statistics, the sales of large shopping malls in Changsha increased by about 40% during the May 1 period.

Since April 28th, Lok Ho City has joined many brands in Changsha's first shopping center fashion show. The sales of the show brand has increased by more than 20%.

Shijiazhuang: during the May 1st period, 14 large business catering enterprises achieved sales revenue of 479 million 726 thousand yuan, an increase of 20.9% over the same period last year. Among them, fashion brands and outdoor leisure brands became the first choice for young people. Jianhua Department Store held a large-scale sales promotion, and sales of summer wear increased by nearly 30%.

Hefei: the total retail sales of consumer goods in the city was 2 billion 169 million yuan, up 18% from the same period.

Tianjin: the city's 23 department stores realized sales of 265 million yuan, an increase of 22.2% over the same period last year.

Considering that clothing sales in recent years are often higher than the average retail sales level, clothing sales are better than retail level during the long holiday period, and the growth of second tier cities is faster than that of first tier cities.

We still maintain the early view, and brand clothing terminal sales will pick up every quarter. We should pay attention to the textile and clothing sales volume above April, and the retail sales data of 100 key enterprises in the country.

News of industry companies:

(1) a number of local brand headquarters such as AI Deng Bao moved back from the north to the stone lions; (2 the draft of the national standard for automotive decorative fabrics has been finalized.

(3) [111st Canton Fair] the third phase of the Canton Fair opened yesterday, mainly showing textile, clothing and footwear, and European and American orders and textile exports downward pressure.

(4) GAP appointed H&M executives as the president of its brand Old Navy;

(5) Adidas sold 3 billion 824 million euros in the first quarter, an increase of 14% over the same period last year.

(6) 71 textile and garment enterprises laid off and YOUNGOR reduced 17 thousand people;

(7) Lu Tai A:

Planning major matters, suspension for one week;

(8) Kaiser shares: formulating shareholder return plans for the next three years.

Industry data summary:

Raw materials: grade 328 cotton spot: 19328 yuan / ton (-0.12%); American cotton Cotlook A:97.95 cents / pound (-2.83%); viscose staple fiber: 16250 yuan / ton (0.10%); polyester staple fiber: 11170 yuan / ton (0.43%).

According to the statistics of concern and the analysis of the May Day holiday, everyone has a corresponding tendency towards the choice of clothing this summer. Such demand indicates that the purchasing power and space of Chinese people are increasing gradually, and the market economy is developing gradually in the cost growth due to the increase of market demand. In the summer, in China, who is leading the clothing market?