The Way Of Butterfly Transformation In Guangzhou Canton Fair

Under the background of transformation and upgrading during the 12th Five Year Plan period, guangbai group has made great efforts and spent a lot of money on it Canton Fair The old Liuhua exhibition hall is built into Guangzhou international clothing exhibition and Trade Center (FTC). FTC carries the boost of Guangdong Clothing manufacturing industry The historical mission of transformation and upgrading.

Record of Guangzhou Fair

After more than 20 years of development, the clothing market cluster of Guangzhou Liuhua business district has a unique advantage in the whole country Clothing wholesale The market has long played a leading role. However, with the continuous development of emerging clothing markets in Humen, Wenzhou, Yiwu and other places, a large part of customers have been diverted. The clothing market in Guangzhou has been challenged unprecedentedly, and the original advantages have been constantly weakened. For example, the rising operating costs have made the cost advantage of Guangzhou wholesalers no longer. Challenges are also opportunities. Most of the clothing market in Guangzhou and even the whole garment industry in Guangzhou are facing transformation and upgrading. Under the background of transformation and upgrading during the 12th Five Year Plan period, guangbai group made great efforts to build the old Liuhua exhibition hall of Canton Fair into Guangzhou International Garment Exhibition and Trade Center (FTC). FTC bears the historical mission of boosting the transformation and upgrading of Guangdong garment manufacturing industry.

The first way of butterfly change: continue the influence of the Centennial Canton Fair and change the aircraft carrier of clothing market

Looking back on the history of the Canton Fair, in the autumn of 1956, China Export Commodities Exhibition (the predecessor of China Export Commodities Fair) came into being in Guangzhou. The first trade fair was held in the former Sino Soviet friendship building in the spring of 1957. Since its establishment, the business of Canton Fair has been developing rapidly, which has put forward higher requirements for exhibition and negotiation venues. Therefore, it has been relocated four times, and each change of address indicates that it is moving to a higher level, and has contributed to the substantial growth of transaction volume. At the same time, the supporting service facilities of the fair are also constantly improving. In the spring of 1974, the Canton Fair moved to the current site of Liuhua Road, with a construction area of more than 110000 square meters, entering a golden period of development. Since then, after several additional floors and expansion, the total area of the pavilion has reached more than 170000 square meters, 9.4 times of the first Canton Fair. As of 2002, there were 47 exhibitors, more than 4000 enterprises and more than 100000 kinds of exhibits. In the 89th session, a total of 111886 businessmen from 181 countries and regions attended the meeting, with a total effect of more than 15.77 billion US dollars. Generally speaking, the Canton Fair is a comprehensive and multi-functional international trade event with the longest history, the largest scale, the highest level, the largest number of customers, and the best transaction effect.

The FTC clothing exhibition and Trade Center, which is transformed from Liuhua exhibition hall of Guangzhou Fair, meets the purchasing habits accumulated by the buyers of Guangzhou Fair for many years. With its advantageous geographical location, it has attracted the attention of professionals before its opening on May 15, 2012, and highly appreciated its related supporting facilities. The clothing industry has always been the key industry of Guangzhou. FTC is the key project of Guangzhou, which is responsible for the link between Guangzhou clothing and the world. Guangzhou will become the center of fashion industry in China.

The premise for us to pay close attention to the future development of the FTC group is to pay close attention to the long-term development of the exhibition hall

The second way of butterfly Transformation: brand new transformation and upgrading

China's clothing and watch industry is the main source of China's clothing and watch industry, accounting for 300 million yuan of China's clothing and watch industry. It has experienced more than 20 years of development. At present, it has more than 30 professional markets, and each has its own specialty in business forms. For a long time, Liuhua business district has been playing a more important role as a clothing wholesale distribution center. FTC international clothing exhibition and Trade Center will subvert the traditional professional wholesale market mode in China and guide the old Liuhua business district in Guangzhou to develop from a single distribution function to high-end elements such as design, innovation and brand. The incubation of clothing brand is the core of this series of actions, so as to promote the overall upgrading of the clothing industry, Guangzhou's status as an international trade and Trade Center will also be promoted.

Xunzhenying, chairman of guangbai group, said: "guangbai has made a thorough analysis on the current situation and problems of Liuhua clothing business district. Based on a deeper understanding, we have made up our mind to build FTC garment exhibition and Trade Center into a model of clothing industry upgrading and an important force to break through the bottleneck of Liuhua business circle development."

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The third way of butterfly Transformation: three dimensional supporting services change according to needs, bearing customer expectations

FTC Guangzhou international clothing exhibition and Trade Center has a total construction area of 150000 square meters. Adhering to the influence of the former site of the Canton Fair, it has created an extraordinary commercial exhibition trade ship in the leading position of Liuhua business district. The business district has a superior geographical location and convenient transportation - aviation, railway, subway, highway and other three-dimensional transportation is perfect and convenient, logistics, five-star hotel, catering and leisure and entertainment facilities are complete, and the cultural atmosphere is strong.

FTC mainly focuses on fashion brand display, wholesale, brand order and franchise agent, supplemented by e-commerce and retail. It introduces fashion brand operation organization, and meticulously creates fashion purchasing bases such as "Europe and South Korea boutique Museum", "ShiSanHang style Museum", "foreign trade order hall", "fashion women's wear hall", "fashion publishing center of hall 5", and gathers from South Korea, Europe, America, Hangzhou and Shenzhen The domestic and foreign fashion elite brands in Shenzhen, Dongguan, Wenzhou and other places boost the upgrading and transformation of the clothing industry. In addition to the conventional commercial trade exhibitions, FTC will also cover all relevant formats of the clothing industry upstream and downstream. In addition, FTC is set up to promote the image of fashion and fashion brands. Due to frequent exchanges with foreign countries, FTC invited designers' associations of fashion industry from all over the world to participate in international fashion release and exchange, so as to promote famous designers and designer brands at home and abroad to enter the fashion platform, so as to build FTC into an international platform for all-round transformation and upgrading of Chinese fashion enterprises. In addition, professional auxiliary facilities are indispensable. FTC and banks establish strategic partnership to provide financing, guarantee and other financial services for merchants, and escort the development of fashion brands; at the same time, realize the dual drive of physical stores and online stores, build online shopping platform, integrate online and offline business models, and seize the opportunity of e-commerce.

FTC Guangzhou international clothing exhibition and Trade Center inherits the profound culture and international influence of China Import and export commodities fair, responds to the historical development trend, keeps pace with the times, develops and innovates. Its business model will be a breakthrough in the domestic traditional professional clothing wholesale market mode, will promote the new reform of the professional market and promote the upgrading and development of the clothing industry. To build an international level comprehensive exhibition platform FTC, which integrates functions such as trade exhibition and comprehensive services, will definitely strengthen the in-depth exchange between Chinese fashion and the international community, enhance the status of Yuexiu District and even Guangzhou as an international trade and Trade Center, and boost Guangzhou to become a new international fashion and clothing Center.