Europe And The United States Market Shrank, Optimistic About The Emerging Market Of Russian Shoes And Clothing

"Tradition" European and American markets Gradually, the emerging markets such as Russia are promising. Chen Cangsong, Secretary General of the chamber of Commerce of Fujian textile and garment export base, seems that Putin is the new president of Russia. As an advocate of open market, he will undoubtedly support more goods and services in China. However, the industry insiders say, as an emerging market, the Russian market has a bright prospect, but it has not really opened yet.

Getting through the channel is a pressing matter of the moment.

As Quanzhou's seventh largest trading partner, Russia The lack of textile shoes, clothing, bags, building materials and so on are the dominant products of our city. Quanzhou entry exit inspection and Quarantine Bureau statistics show that from 1 to April this year, our city exported 783 million dollars of footwear, of which 19 million 903 thousand and 800 US dollars. However, the proportion is only 2.54%.

This is why Jinjiang's "Wu Fu Xing" import and export company is deeply concerned. "The company was founded in 2009, mainly in the Russian market." Bid farewell to the grey customs clearance did not make the responsible person of the business sit back and relax. "Last year, self operated exports of 92 million 320 thousand US dollars increased by 5% to 10%, and the growth was relatively slow." The "ceiling" of the growth of Quanzhou's foreign trade enterprises is mainly due to the lack of sales channels.

In the view of the industry, when the government is planning to build "China's Quanzhou commodity wholesale market", enterprises should also open up the market through many channels. Apart from opening up exclusive stores, it is also a good way to link up with Russian shopping malls and supermarkets. They have rich marketing networks and logistics matching advantages.

　　 From "selling resources" to "selling" Culture "

The added value of Quanzhou products is not high. If we cooperate with the Russian side, will it be difficult for the enterprises to operate because of the high cost? "If only" sell resources ", the profits will definitely not be high. If" selling culture "will be very different, Chen Cangsong believes that with the improvement of living standards of Russian residents, their demand structure for products is changing from product demand to cultural perception demand. "Putin takes the lead in speaking Chinese, and Russians like Chinese culture. In the streets of Moscow, you can often see fashionable young people with tattoos on Chinese characters on their arms." Such a "small detail" has a "big opportunity" behind it: Quanzhou has profound cultural resources. We can integrate "Quanzhou elements" such as "puppet" and "Lao Jun" into traditional ceramics, textile shoes and clothing industries to attract more consumers. At present, a large number of industrial creative design enterprises such as Zi Yan's light industry, Kung Fu animation and Sega beauty shadow have been formed in Quanzhou. If Quanzhou's products can add more cultural design elements and create products that are more in line with the needs of Russian consumers, mass production will have a higher appreciation space.

　 From OEM sale to enhancement Independent brand

"Putin once emphasized" grey customs clearance ". From this point of view, the risk of being checked by local enterprises is greatly reduced. According to industry analysis, in order to win more profits, Quanzhou enterprises depend on the sale of OEM products to sell their own brands.

"For a long time, trade between Russian and Quanzhou enterprises has been carried out through intermediate traders. The products are posted on the brand of traders. Quanzhou brands are rarely known in the local market, and the price difference of the same product is as high as 9 times." After inspecting the Russian market, Du Yongli, Deputy Secretary General of the Fujian chamber of luggage and parachute export base, bluntly stated that the sale of its own brand products in Russia can undoubtedly greatly enhance the profit margins of enterprises.

At present, many Quanzhou enterprises have realized this, including Anta and other enterprises have opened stores in Russia. The Fujian stone export base chamber of Commerce will take the lead in the construction of the "stone storage and logistics center", which integrates product processing, storage, display and sales. It will also go beyond the middlemen, and realize the goal of stone enterprises to embrace the Russian market, build their own brands and enhance the visibility of products.