"Luxurious Love Amelie" 2012 Autumn Winter New Product Order Meeting

"Luxurious love Amelie riche"

For some customers

A, professional brand operation mode;

B, decoration subsidy;

C, cross season replacement.

D, strong rebate 5%;

Success rate of E and 90%

Franchise advantage

1, unified business philosophy, unified products and services, unified shop image design and decoration.

2, the exclusive right of the region to ensure the effective resources of the customers.

3, scientific ordering and loading system to ensure fast turnover of goods in stores.

4, preferential exchange system, reduce business risk

5, efficient logistics support and adequate supply of goods, to ensure the quality of goods and delivery speed and selling of best selling goods.

6, supporting personnel support, improve the company department responsibility system, to provide customers with perfect background protection.

7. Support and sales support for new store opening.

8, provide a series of support such as image plan, collocation manual, display manual, promotion plan, window plan, propaganda plan and so on.

9, provide related training, including operation, sales, shop, display, image, shopping guide and other aspects of training support.

Service and support

The company has a professional and efficient marketing management team to carry out a full range of tracking services for the management of customers, so as to ensure the continuous profitability of each terminal store.

1, shop guide: after joining the contract, the company will conduct professional guidance and collaborative management in site selection, decoration, distribution, merchandising and opening preparation.

2, design decoration: free shop decoration design, provide unified standard single store decoration design for all franchisees, and carry out the whole decoration guidance and consultation.

3, personnel recruitment training: after signing the contract, the franchisee will train the store manager and shop assistants according to the time schedule. At the same time, when the new products are on sale or major promotions, there will be no market inspections by the company's market supervisors, so as to ensure the timely service of the terminals.

4, sales support: promotion support: new product listing, holiday and promotion, inventory promotion, peak season promotion, etc., by the company marketing planning department regularly issued corresponding promotional activities, provide specific implementation plan, and by the headquarters of professional promotion strategy, strong pull end sales, improve franchisee sales performance.

Support for specials: according to the actual sales situation in each quarter, we will introduce non quantified special items and sell them at absolute competitive prices, so as to promote the sales of all stores in a targeted way.

5, incentive mechanism: the company will give corresponding rebate incentives according to the annual sales status of each franchised network.

6, advertising: according to the development needs of the brand, the company will advertise in key media in a planned way so as to better enhance the popularity and reputation of the brand.

Brand introduction

Amelie riche (luxurious love) comes from the gorgeous fragrance of the European court. It is permeated with the new luxury of Classical Luxury in the modern city full of self desire. It is a new excavation and interpretation of European Romantic poetry. It is a perfect combination of romanticism and neoclassicism. It is a new luxury that is full of realism, extremely self, noble and mysterious.

The Amelie riche brand emphasizes the feminine silhouette and uses lace, embroidery and hand-made decoration techniques to insist on every fine garment with a discerning artistic eye.

Committed to bringing the most exquisite and luxurious European dress experience to Chinese women, striving to become the most perfect dress consultant and preferred brand for Chinese urban fashion women.

Style positioning

Tightly around the design concept of new luxury, and at the same time, in order to satisfy women's need to display their taste in various occasions, Amelie riche quit a series of fashion styles worn on different occasions:

,

Classic series, dress series.

Women with a sense of fashion can find the right choice whether they work, date, go out, or go to a dance, from day to night.

Design concept

The "Amelie riche luxury" brand emphasizes the feminine beauty profile, and uses lace, embroidery, handwork decoration and other techniques. It insists on every fine garment with a discerning artistic eye.

We are committed to bringing the most exquisite and luxurious European dress experience to Chinese women.

Brand appeal

Amelie riche's confidant, who is 25-45 years old, is confident and independent, full of inspiration, unique in taste, has her own insistence and corresponding living space. She has received good education, has higher learning and accomplishment, has steady income and social orientation, and is strong, moderate, and not aggressive.

She perfectly coordinated her work and life, and played various roles with ease.

She loves life, enjoys nature, and uses a calm and tolerant heart to deal with the rapid changes in her surroundings. She knows how to cherish herself in order to care for everything better, care for herself meticulously, take care of herself, and make her every aspect full of style. She treasures every moment, every smile, and knows how to enjoy life.

They are faint and faint fragrance, which is a glimpse of the stunning and troublemakers, who are always remembered after turning around the corner of the street. They are the princess falling into the world, noble in heart and magnanimous in spirit.

Brand characteristics:

The brand is perfect, adhering to the French wave style. Its design is the perfect rubbing and material of Baroque, Rococo and bohemian style. It uses a lot of high-quality fabrics such as Europe and Japan, exquisite workmanship, complex and pure production technology, and strong wearability of products.

Price positioning (main price)

Spring and summer: 500-1800 yuan / piece.

Autumn and winter: 700-3000 yuan / piece

Fur: 3000-60000 yuan / piece.

Company website: www.amelieriche.com

Fortune hotline: 0755-82427166 contact: Manager Li 13691998551