The Pillar Of Survival And Development Of GUCCI Shoe Industry -- Terminal Sales

In the entire industry chain, the most crucial link is terminal sales. Can the product reach the consumers' hands and make it possible? Consumer Satisfaction is the final result pursued by many enterprises. If there is not a good sales channel, good products can not bring huge profits to enterprises, so we can see the status and importance of terminal sales in the industrial chain.

When many companies are trying to develop e-commerce, GUCCI shoe industry It does not drift with the tide, but supports new manufacturers with the new policy, and takes the physical shops as the pillar of brand survival and development.

Although e-commerce is being praised by everyone, the GUCCI shoe industry, with its keen insight, realizes that e-commerce, though convenient and fast, does not allow consumers to experience the products themselves. The picture alone can not satisfy the consumers' requirements for the quality of the entity. In the future sales, it may cause unnecessary trouble, which is likely to cause misunderstandings between the picture and the entity, which is likely to threaten the reputation image of the enterprise. Therefore, the physical shop is the best channel for sales. The focus of GUCCI shoe industry is the expansion of terminal stores.

In 2012, the market still faced pressure from rising costs of raw materials, store rentals and manpower. Franchisees were even more serious. In order to alleviate the concerns of franchisees and promote the healthy development of terminal stores, the board of directors of GUCCI has decided to give full play to its strong corporate advantages through practical research to help the terminal shop share the pressure of shop rental and staff salaries, and has introduced a series of shop support policies. The franchisees only need to concentrate their efforts on sales and operation, and the rental and staff salaries are basically borne by GUCCI. For new franchisees who are not familiar with all businesses, GUCCI will provide thoughtful business support, unified professional and standardized shop terminal management specification, and provide inventory management, product knowledge, sales skills, display and display, shop finance, promotion arrangements, replenishment supply, service specifications, etc. Women's Shoes The comprehensive management information of women's shoe shops in all aspects of shop management and training courses provides convenience for franchisees in all aspects.

There is no need to worry about franchisees in the late stage. GUCCI has a professional retail service team that provides professional consultation services to every store through modern information technology, and promotes the store to rapidly improve its performance. The professional buyer is also one of the characteristics of GUCCI footwear industry. Combined with the international professional R & D team, leather is used as raw material to ensure the fashion and quality of GUCCI products.