AOKANG Shoe Industry Looks At The Market And Pushes "Manufacturing" To "Intelligent Manufacturing".

In Wenzhou, everyone talks about the "South inspection speech" with private entrepreneurs. They are all very emotional and very grateful.

During an interview with Wang Zhentao, chairman of the AOKANG Group Limited and chairman of the Wenzhou Federation of industry and commerce, who was elected vice chairman of the Wenzhou municipal CPPCC Vice Chairman, he said, "I really feel sweet about the" South inspection speech ". That is when we are developing the enterprises in a period of wandering, and the spring breeze of the South Patrol has pushed me to boldly and bravely. Our AOKANG is the same as the Chinese private shoe enterprises. This is the scale and achievement of today's development.

At that time, Deng Xiaoping emphasized that the courage of reform and opening up should be greater. If we dare to test and see what is right, we should boldly try and boldly break through.

He said that there was no spirit of rushing and no spirit of "taking up". Without a breath of energy and strength, there would be no way out of a good road or a new road.

"Deng Xiaoping's remarks, when it comes to the hearts of private enterprises, has undoubtedly given us a reassurance and gives us great encouragement and strength to make our enterprises bold and secure."

Try to catch the market cake.

In 1993,

Foreign joint ventures were found and AOKANG Shoes Companies with foreign capital were established.

They quickly expanded the factory buildings, purchased the latest equipment, introduced the production and technical personnel, contacted the state-run shopping malls, and innovatively put forward the mode of the joint operation of the manufacturers. They sold the counters at the state-run shopping malls, and sold themselves, and then opened "shop in shops" and "counters", and quickly opened the gap to squeeze into the state-run shopping malls.

After a period of time, AOKANG's products were recognized by consumers, and once sold out.

During this period, AOKANG trademark also quickly became the first well-known trademark in Wenzhou. AOKANG shoes were rated as the first batch of famous brand products in Wenzhou.

By the mid 90s of last century, with the intensification of market competition, consumers had higher requirements for the style, service and brand awareness of the products. Wholesale channels were shrinking, and sales began to develop towards flat structure.

Wang Zhentao took the opportunity to introduce the sales mode of franchising, boldly introduced chain monopolization, and earlier devoted himself to the exploration and practice of franchising.

In January 1998, the first AOKANG chain store was officially unveiled at the gate of Wang Zhentao Township, Yongjia town. It is AOKANG's first chain store in China's leather shoes industry.

Up to now, the spark has already started prairie fire. At present, AOKANG has more than 4000 chain stores all over the river.

"The first productivity" pushes "manufacturing" to "intelligent manufacturing".

Comrade Xiaoping said, "if our economy develops faster, we must rely on science and technology and education.

Science and technology are the first productive forces.

It is understood that the rapid development of the company is inseparable from technology.

He said: there is no secret to make shoes, but there is technology.

If the insole can be dampness and heat preservation, the small holes on the soles can circulate like a nose. The timer on the side can count how many steps you have taken. Shoes can also treat diabetes, hypertension or flat feet.

People wear everyday shoes that are indifferent to their feet. They actually contain a lot of technology.

From the "manufacturing" to the current "intelligent manufacturing", they have been holding the ideological weapon of "development is the absolute principle" for many years. They have carried out management reform and innovation, introduced international designers team, expanded R & D strength, and built AOKANG into a complex economy with manufacturing, technology and capital industries as a whole.

In September 2007, China's first shoe measuring machine was born in AOKANG.

There are no shoes in a franchised store, just a computer. There are all kinds of styles. As long as you put your foot on the instrument, you can collect all kinds of data of your feet. Customers choose the styles, colors and materials of your shoes according to your personal preference, and customize the unique leather shoes.

By the end of 2007, China's first comprehensive research institute of footwear enterprises, AOKANG footwear technology research institute, was founded by AOKANG and China leather and footwear industry research institute.

It mainly focuses on R & D of R & D products, covering the fields of soft science, such as research and development of new materials, new products, popularization and application of new technologies, new technologies, standardization engineering, intellectual property protection, fashion research, and industrial development law.

In 2007 alone, AOKANG announced more than 50 technological patents, including inventions, utility models and designs, and these technology patents were already in AOKANG's 2008 Olympic ceremonial shoes, GPS positioning shoes,

,

It can be used in functional shoes such as retractable high-heeled shoes.

In 2010, they used the technology AOKANG to locate the development route and invested nearly 60 million yuan to set up the AOKANG high tech digital R & D center. By introducing advanced automation equipment and related software, the CAD/CAM integrated technology was used to pform the traditional shoe making industry. The GPS shoes, step shoes, nano health shoes, all shoes, shock absorbing shoes and other functional footwear products were independently developed to make consumers really feel that wearing shoes is not just for walking, but for enjoying life.

Beginning in 2010, AOKANG launched the initiative to create "low carbon" leather shoes among many shoe manufacturers in China, issuing the "green procurement standards" for more than 200 raw material suppliers, which stipulates the green color procurement requirements for leather, textile fabrics, substrates, buckles, shoes chemical materials and packaging materials, and is suitable for the design, production and sale of products and their manufacturing processes.

In 2010, it can be said that AOKANG is a year fixed by history, because this year is very special, all industries are doing "be strong, do fine, pform and upgrade".

2011 is AOKANG's "first year of wisdom".

This year, they began to create wealth with wisdom, fully integrate headquarters R & D center and Italy R & D center resources, and expand the R & D strength by introducing international designers team.

Developing AOKANG from the perspective of "benefit"

Over the past few years, AOKANG has been insisting on serving consumers with "three favorable ideas". While developing its own productivity, it has been trying to develop the market and expand sales from the perspective of improving and improving people's living standards, so that consumers can spend the least amount of money on AOKANG products that are the most fashionable, the most practical and the best.

Whether it is conducive to the development of productive forces in the socialist society, whether it is conducive to enhancing the comprehensive national strength of the socialist countries, and whether it is conducive to improving people's living standards.

AOKANG is willing to try and introduce new strategies to help consumers have better shopping experience, help enterprises keep pace with the development of the times and benefit all industries and even the strong economy of the country.

In March 15, 2003, AOKANG opened its first "famous brand space" in Wenzhou with its unique market thinking. At the same time, AOKANG also operated several brands of AOKANG, such as AOKANG, Kanglong, beautiful beauty, red Firebird and so on.

In 2009, AOKANG launched the strategy of "fruit marketing" in its more than 3000 stores nationwide, that is, like fruit sales, new products are launched in eight seasons a year, and new products come in every one and a half months, breaking the traditional practice of the shoe industry in the four seasons.

In 2008, AOKANG group announced the formal operation of the network sales platform, AOKANG online shopping mall (www.aokang.cn), to fully carry out the network marketing business.

Wang Zhentao told reporters that we are determined to build AOKANG online mall into the largest online footwear sales platform in China in the next few years and develop more than 10 million members, with annual sales revenue exceeding 1 billion yuan.

Wang Zhentao's duty: gratitude, reward and dedication

Wang Zhentao said, we have the opportunity and the good policy to develop greatly.

For this reason, we should not only be grateful, but more importantly, we should put our gratitude in action and work hard to repay the society.

"An entrepreneur without social responsibility is not a real entrepreneur," he said.

He believes that for an entrepreneur, fame and wealth are all worldly possessions.

The only thing he felt was gratitude, reward and dedication, which not only made him happy, but also made others happy.

Over the years, Wang Zhentao has been concerned about China's philanthropy, especially in the field of education.

In 2007, Wang Zhentao invested 20 million yuan as a registered capital, approved by the State Council and the Ministry of civil affairs, and became the first private non-public charitable foundation named "Wang Zhentao charitable foundation" named by private entrepreneurs in China. It was officially launched in April 6, 2007 in the Great Hall of the people in Beijing, mainly to support the development of philanthropy in China and carry out public welfare activities.

The foundation of the foundation has created a new mode of charity in China. Charity is not charity, but the pmission of love.

So far, the foundation has gone through 19 stops to help more than 5000 children enter the University for further education.

In January 30th this year, on the first working day of the new year's Spring Festival in January 30th, Wang Zhentao presented the first love gift of the "Wang Zhentao charitable foundation" in the early spring of the dragon year, and donated 10 million yuan to the poverty-stricken students from all over the country through the Wenzhou charity Federation to round up their "university dream".

In addition, they often launch public welfare activities that support entrepreneurship, such as the "Millennium Project" launched at the beginning of last year, looking for 1000 people in the country who want to start a business. The company provides free money, technology, and other support to help their dream.

Wang Zhentao said charity is my lifelong career and never retires.

"Of course, my own strength is limited. I also hope that private enterprises that grow up in the context of reform and opening up will be able to shoulder more social responsibilities and strengthen their awareness of giving back to society."