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    Si And Many International Brands Offer A New World.

    2012/5/11 9:56:00 21

    ThinkingInternational BrandNew WorldConnection

    A few days ago, in the two storey atrium of Beijing Xinguang heaven and earth, he held an emotional marketing with the theme of "connection".

    Culture

    ,

    Art

    ,

    fashion

    And other aspects of integration, reaching the hearts of consumers and deeper interaction with them, so as to achieve the two Republican and symbiosis.


    As one of the series of activities of the new world 5th anniversary birthday celebration, Si Fan and many international top brands offer gifts for the new world. As an emotional connection between high-end brands at home and abroad, Si Fan, who has always been good at thinking and innovating, takes the "cultural brand" as the first impression. It is a world of endless brands with ties and coordinates. The world will open to all the resonusers and wander around here. Through the window of "fashion", we will open our hearts to dialogue and build our own kingdom.


    The theme of "connectionist" is clear and profound. To build a brand, shopping malls, consumers, and even the whole society's emotional resonance and ideological collision is actually the breadth of "connection"; to open up the boundary of historical culture and inheritance, aesthetic structure and absorption, past and past feelings and thoughts, global Haina and fusion, and to view the relationship between brand and society and human beings in a broad perspective, in essence, the depth of "connection".


    In order to congratulate the new world, Zhou Hong, director of design, personally launched 5 top-level limited edition fashions.

    At the same time, the traditional crafts of old craftsmen's silk reeling show and the interactive link with the guests to sew up the red envelopes of women are clearly telling consumers a source of clothing from silk to cloth and then sewing, and expressing a nostalgic feeling and a good intention.


    Activities began in classical elegance Kunqu Opera, "Nu Ben is female Jiao..."

    This heartfelt cry is the inspiration for the name of the women's clothing brand, and it is also the softest heart of all the women who know and think deeply.

    After 15 years of experience and creation, sage has produced the brand influence from the East in the international fashion stage.

    As the soul and design director of the brand, Zhou Hong and Si always absorbed and absorbed each other's nutrient and spiritual core, and at the same time released a steady stream of energy to help them constantly pcend themselves and create miracles.


    As we all know, Si Fan created a unique dress grammar. She did not use the function to define, but put the flow of life into clothing, she subverted the simple, fixed division, reflecting the growth of life, integration in the interpretation of consumers, warm, delay, jump.

    Her grammar is based on the authoritativeness of fashion. She blended the classic with the fashion in the name of fashion, giving a reason for multiple market choices and a reason for buying a woman.


    This theme is "linking" activities, which is a deeper process of emotional communication and integration between Si and Jiao Jiao.

    At the scene of the event, every guest received a beautifully printed card, which shows that according to the brand's connotation and combining with the top brands in the new light World Shopping Center, each customer summed up every consumer's choice of accessories, household products, cosmetics and leisure places according to his own mood, hobbies, occasions and career needs and lifestyle.


    Mr. Zhou Yan, the chief executive of the company, said that an excellent brand is not only a tractor but also a promoter for the market.

    The purpose of traction is to be bold in innovation and dare to assume the role of pioneer. It should take the leading role in taking the branding of the consumer market.


    To promote the expression of the brand's recognition of the basic value.

    Fashion brand is not only a high quality artwork, nor is it a high level guide. While leading the fashion, it must also reflect the public value of the brand to the society, the market and the consumer groups, that is to say, it should become the behind the scenes promoter of every protagonist.

    Then, consumers will happily become the protagonists and stars of the brand. They will be free to match their commonalities and personalities and build their own fashion kingdom freely.


    Indeed, think of the way of "linked" emotional marketing, once again to the world, "who am I? Where do I come from?" thinking, this is a brand in the development process of continuous questioning and exploration.

    And through seeking and understanding the process of "symbiosis" and "Republicanism", let Si also undergo a pformation and sublimation.

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