The List Of Listed Birds Is Under Review. Complaints Repeatedly Indicate Pressure.

In May 9th, the Limited by Share Ltd, which is called the "noble bird", will be accepted by the Commission for the first time.

The main business is the development, design, production and sale of the brand sports shoes and sportswear.

The 100 million shares are issued and 625 million shares are issued after the issue.

Intended landing

A main board.

Last month, dragons and tigers reported that the birds were everywhere.

The problem of imperfect employee social security has attracted wide attention.

There are also related personages and Longhu nets. The birds have violated the portraits of Yao Ming, Wang Zhizhi, Yi Jianlian and several famous athletes in the country, so they finally lost the lawsuit with the Chinese Basketball Association (hereinafter referred to as the Chinese Basketball Association).

Suspected of misleading consumers, violating the right of commercial sponsorship and operation of events.

The infringement of portraiture and the dispute between the Chinese Basketball Association

It is reported that the company has won the business operation right of an international commercial basketball tournament at 4 million yuan.

What did not occur to mind was that Yao Ming, Wang Zhizhi and Yi Jianlian, who were the three well-known Chinese basketball players in the country, were used in the advertising campaign. At last, the Chinese Basketball Association and Ying Fang sports media advertising (Beijing) Co., Ltd. (hereinafter referred to as Ying Fang company) accuse the Chaoyang District people's Court of Beijing on the grounds of infringing commercial sponsorship and operation rights of the tournament.

The plaintiff asked the company to stop the infringement immediately and compensate for the loss of 2 million 490 thousand yuan.

According to the judgment of the court, the Chinese Basketball Association and Ying Fang company sued the "noble bird" without authorization to use the image of Yao Ming, Wang Zhizhi, Yi Jianlian and other athletes. The second intermediate people's Court of Beijing made a final judgment, which revoked the result of the first instance, and the Chinese Basketball Association and Ying Fang company won the lawsuit.

The bird is asked to stop the infringement and impose a fine on the date of its decision.

The court decided that the dust settled and the right bird infringed the portrait right of the Basketball Association's famous athlete.

Related people to dragon tiger net said: "the bird of honor" violates the commercial sponsorship and the event operation standard.

Through the related operation of the operation rights of commercial basketball matches, consumers can be mistaken for celebrity brand image endorsement, which is suspected of misleading consumers.

The risk of getting together is not as good as that of peers.

According to the relevant disclosure, the gross profit margin of main business in the first half of 2009 -2011 was 27.04%, 31.95% and 38.66% respectively. Although the growth rate was relatively fast, the gross profit margin of XTEP was lower than that of the two or three and four line urban users.

Taking XTEP as an example, its gross profit margin in 2009 -2011 (1-6 months) was 39.14%, 40.65% and 40.91% respectively, while the average value of the industry was 38.62%, 40.95% and 41.86%.

It has no advantage in the same industry.

Compared with the Jordan sports Limited by Share Ltd, which is also based on two or three or four line cities, the income of expensive birds is not high. For example, the total operating income of 2010 has been announced as an example. Jordan sports is 2 billion 927 million yuan, while the expensive bird only has 1 billion 535 million yuan, and the difference is nearly half of that of.

The leveling effect of the brand retail terminal of the brand was increased from 4915.16 yuan per square meter in 2009 to 7044.45 yuan per square meter in 2011. Although sales revenue per unit area has improved, it is still not as good as Anta, PEAK and XTEP.

It is reported that the income of Anta, PEAK and XTEP on behalf of the sports shoes and garment industry in 2010 is 8495.77 yuan / square meter, 7682.95 yuan / square meter and 7428.66 yuan / square meter respectively.

The turnover rate of accounts receivable in 2010 years is 5.14, which is lower than the average 8.51 times in the industry and 7.10 times in the industry.

In this regard, the birds also admit that, whether it is in line with domestic and foreign first-line brands such as Nike, Lining, Anta, or domestic second-line brands such as 360 degrees, PEAK, XTEP, etc., there are still some differences in popularity, influence, sales terminals, financing channels and overall strength.

Once the future

Exacerbated, the company is afraid that even its own market share is also difficult to keep.

According to the 2011 financial report, the overall performance of the clothing and footwear industry is poor.

Recently, media reports reported that most of the clothing companies are facing a huge "inventory war", such as the states of America, fans, Semir and Hai Lan.

Inventory turnover is too low, resulting in a sharp increase in sales risk and financial risk.

The industry as a whole is facing increasing wind direction.

Whether the clothing and footwear industry, such as "expensive birds" and other related recent clubs, will be able to be independent, what will the future look like? It is worth investors' attention.