Sanlitun, Beijing, Ushered In CONVERSE'S First New Concept Store In China

CONVERSE China's first new concept store has entered the new trend of Beijing.

Village, a few days ago, held two days of grand opening activities to celebrate the new shopping experience brought by Sanlitun new store for Chinese consumers, loudly announces the brand spirit of Converse brand's creativity, individuality expression and youth culture.

CONVERSE Steve Parker, Asia Pacific president, said: "we are the first to open our business in Beijing.

I am very excited and delighted to be able to bring this unique shopping experience to Chinese consumers.

We are looking forward to offering you the most comprehensive and comprehensive product line we can offer, and with a unique shopping experience, our consumers can also display their original spirit boldly. "

With the slogan "CONVERSE stands out", this event sets up a giant shooting studio in Village square in Sanlitun, invites photographers and professional modeling teams from New York to offer the most classic Chuck Taylor All Star and fashion costumes of CONVERSE, providing young women with a personalized stage to encourage young people to express themselves in Beijing.

8 hours of continuous daily crowds, let us feel the Chinese consumers' enthusiasm for creative spirit and CONVERSE brand.

In the name of "Connectivity", we have been series of opinion leaders and representatives. This time we invited more people to join in, the popular idol Fu Xinbo, the pioneer musician Fu and Peng Lei, the local independent designer Vega Wang, Xander Zhou (Zhou Xiangyu), the domestic supermodel Chen Bige, the young artist Kong Lingnan, the Nod Young, and the famous Hongkong director Peng Haoxiang came on the scene, and linked together with the spirit of Chuck Taylor All Star.

At the same time, CONVERSE's old friends PK.14 band, the glamour band, the reshaping statue power band, the Rustic band and the social skateboard team, and many other representatives of Chinese original spirit have appeared on stage to show their creative spirit and fashion charm. They will not only make the stars shine, but also feel the CONVERSE's most fresh products and unique experience with everyone.