The 2012 New Conference Of Bai Xian Prince Ended Successfully

In April 28th, a new product of the North China clothing representative brand, which was jointly organized by Haicheng Paizi Taizi dress Co., Ltd., the West Liu market construction management committee, and the West Liu Trade City Co., Ltd., was held in Haicheng's West Liu Da market.

The theme of this conference is "North customs, North dress and Xun Liu creation". The aim is to further display the origin culture, brand genre style and R & D capability of the Xi Liu Bei dress through new product information release and agency signing, and further promote the development of the northern Pak clothing banner leading enterprises to expand their formats, expand their channels, and quickly hatch their growth.

Wang Chong, President of Liaoning clothing association, vice mayor of Haicheng municipal government, and Fan Jingguo, Secretary of the Party committee of West Ryu Jin, attended the press conference. More than 700 agents, franchisees and investors from more than 20 provinces (cities) of the whole country gathered in the West willow. During the exhibition and signing, they also surveyed the market development and investment environment of Xi Liu, and prepared for the next stage of project development and economic and trade cooperation.

Accelerating the strategic process of "North dress"

The development of the market has lasted for more than 30 years, and has formed a large scale and complete chain of textile and garment industry cluster in Haicheng and its surrounding areas.

At present, there are more than 6200 supporting production enterprises around the West willow market, with 35 thousand tons of spinning capacity and 270 million meters of dyeing and finishing capacity.

The production capacity is 440 million pieces.

The two or three industry chain formed by the center of market and Commerce has directly recruited the employment force of more than 50 people, both local and out of town.

Especially in recent years, with the construction and operation of the sixth generation of high-end market, the city of West willow, China has built up a platform for the development of brand, marketing and operation of real estate enterprises and merchants.

The two level government of Haicheng and West Ryu Jin took the lead in putting forward the development concept of "building a famous town of trousers industry in China and pushing the North style garments".

With its bold, bold and bold, simple fashion and outstanding personality, the dress of the West Liu Bei faction has attracted more and more attention from the people in the industry. A large number of real estate enterprises, driven by the regional brand of northern dress, have changed their business philosophy and updated their mode of business, and embarked on the development path of modern enterprises with independent research and development, independent innovation, order production and network sales.

Fan Jingguo, deputy mayor of Liaoning Haicheng and Secretary of the Party committee of West Ryu Jin, said that the clothing of the West Liu Bei faction represented by the real estate brands such as "Bai Xian Prince" and other real estate brands, has a broad market prospect and great potential for development.

Next, the two level government of the city and town will continue to increase policy support and capital investment, and unswervingly promote the shaping of the West Liu Bei dress, strive to cultivate the personalized and differentiated brand names and the brand culture of origin.

Bai Xian Prince constructs brand development strategy

The three brands come together.

Limited company as the leading enterprise of the West Liu Bei dress, started in the West Liu in 2002, established the Haicheng Paizi Taizi dress Co., Ltd. in 2008, established the Bayuquan sewing products factory in the same year, and established the branch factory in Dal Dao Bay in Anshan in 2009. The productivity of nearly 1000 employees in the 2 factories laid a solid foundation for the sale of the prince.

With the idea of "making the world's clothes", Bai Xian always focuses on the compatibility and repair of quality brand and enterprise culture, focusing on market cultivation and synchronous development of channel development.

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In 2010, the company won the honorary title of "national integrity management demonstration unit" and passed the ISO9001:2008 quality system certification.

Bai Xian has won the recognition of 700 well-known agents and franchisees from all over the country, and has played a major role in promoting the market awareness of the West and promoting the popularity of the market.

Yang Jie, chairman of Haicheng Paizi Taizi Clothing Co., Ltd. was appointed as vice president of Liaoning clothing association, executive vice president of Anshan Wenzhou chamber of Commerce and executive vice president of the West Liu textile and Garment Association. He also took the oath of 318 honest business demonstration merchants in Beijing's Great Hall of the people on 2011 at the twelfth China Market Trading Development Forum 2010 annual integrity demonstration market exchange conference.

At present, the three brands of "Paizi Taizi", "profit birds" and "bird feather family" have formed the unique brand development strategy of Bai Xian Taizi company through differentiated positioning.

On the day's new product launches, a total of more than 100 new clothing brands were displayed in the form of model show. The exquisite boutique was permeated with the northern customs, which corresponded to the different styles of consumption of urban boys, business and leisure, romantic couples and warm parent-child, and won warm applause from the audience at three levels.

Enhance the competitiveness of "brand culture"

When the brand is built, the most important thing is to make their own corporate culture.

Bai Xian has always believed that brand and corporate culture have the same important role. They are not only the display of the image inside and outside the enterprise, but also the huge intangible assets of the enterprise.

In today's society, the competition between enterprises is brand competition, and also the cultural competition of brand representatives. Enterprises must create unique brand culture.

Yang Jie emphasized that Paizi Taizi will gradually build up its own brand through the promotion of products and services, the establishment of growth environment, the pformation of business behavior, the cultivation of interpersonal relationships, the participation of related activities, the strengthening of management system, the observance of moral standards, the solidification of enterprise spirit and the embodiment of core values.

In the future development, the prince will continue to expand the market scale, make the sales network more intensive, and the sales volume is expected to reach 1 billion.

In the next 3-5 years, the prince will set up an enterprise group in the West willow, build a headquarters base and a modern industrial park, and take the crown prince of Paizi.

Make China famous brand and well-known trademark.

The following are separately listed

"Bai Xian Prince" - 18-25 year old modern urban pop boy.

It has won the "best leisure men's clothing brand" of "China top 100 clothing dealers", "2009 National AAA integrity merchants", "China integrity business member units", "China's 315 well-known brands", "China's clothing growth brand" and "2010-2011 Liaoning clothing industry brand annual award".

"Profit birds" - 25 years old -40 years old business and leisure mature men and women.

It has won the "best cotton clothing (down jacket) brand" of the 2010-2011 annual clothing brand award of Liaoning Province, and won the honorary title of "China garment growth brand" in March 27, 2012.

"Bird feather family" - warm romantic couple dress and parent-child dress.