Humen Garment Enterprise Headquarters Has Not Moved To Marketing Sites Or Talents.

Recently, media reports said that due to the development of the city, industry, humanities and other developments were not satisfactory, Humen appeared "TOUCH" and other service enterprises headquarters relocation "wave". However, after visiting the Humen enterprises in recent days and having a deep dialogue with the heads of the relevant functional departments face to face, the reporters found that "relocation" is only a legend.

"Our headquarters is still in Humen!" more than 7 o'clock last night, the reporter finally contacted Wang Wen Peng, a warm and pure project manager. He was deeply surprised by rumors that Wen Chun headquarters had moved out of Humen. Reporters learned that the companies listed in the list of "relocated" enterprises did not relocate their headquarters, but only part of the functional offices moved to other cities, and such relocation was only one of the ways of the company's upward development. "It is mainly for marketing distribution or talent introduction. When the company reaches a certain scale, a lot of them will be withdrawn". According to the introduction, YISHION, Yi Yun Er, Yi Xun and other enterprises are typical.

[industry] who said we want to move headquarters?

Reporters interviewed several years ago. famous brand Pine hawk (International), Guangdong famous trademark Yi Yun Er, Yi Xun (International), Yi Zhu, and soon started small grass doll Humen clothing brand. These enterprises have indicated that Humen's industrial foundation is strong, its industrial chain is perfect, and its irreplaceable regional advantages make its prospects very broad. It is absolutely not a wise choice for the enterprise headquarters to move out of Humen.

"My 50000 square meter production base is located in south gate. Why should we move out of headquarters? "Wang Suisheng, a general manager of Humen, is a native of Humen. He told reporters that because most of the clothing companies in the country are closely integrated with production and commerce, the separation of headquarters from the base is very troublesome, which is not conducive to production, management and sales.

Chen Zhuo, general manager of Yi ho Garments Co., Ltd. was formerly in Guangzhou, but later moved to Humen. She said that Humen had all the raw materials she needed and had all the logistics, which brought great convenience to her. When she opened a company in Guangzhou, she went to the central market of Central University, which took a lot of time. But after Humen, it took only half an hour to go to the Zhongda distribution center. I have done it in Shanghai, but I have not found such a good match.

Pine Eagle (International) Clothing has Hu Changshui, deputy general manager of the limited company, said that the industrial chain in Guangzhou is not centralized. Some enterprises need to go to Foshan, Gaoming printing and dyeing mill to supply goods with suppliers. "Clothing factories in Guangzhou and Shenzhen are also relatively partial. The cost of the city center is too high. They are mainly sales markets.

They also indicated that Humen's geographical advantages as the geometric center of the Pearl River Delta can not be replaced. The expressway is collected here. The water and air spanportation is very convenient and has historical culture, and the prospect is very broad.

"I think the headquarters of garment enterprises should not move out of Humen." Hu Changshui also revealed that pine Eagle set up a marketing office in Guangzhou in 2007. Its main purpose is to put marketing personnel and marketing teams in Guangzhou, but the addresses, names and so on have not changed. The scope of business is the reception design, actually in order to recruit and receive merchants, "does not affect the contribution rate of enterprises to Humen's tax revenue". The objective reason is that the traffic in Humen was not convenient at that time. He was pleased to see the rapid promotion of traffic conditions in Humen.

According to the introduction, enterprises like YISHION have also set up relevant functional departments in Guangzhou and other places, but that is only a phased demand. As Zhang Wenxiu, assistant general manager of clothing general, said, they once set up marketing agencies in the field to promote their merchants, but now, after forming more than 500 outlets throughout the country, they also withdraw the agency to Humen headquarters like YISHION. This is very common in Humen. "This is just a way of operation, and it will not affect the tax contribution of enterprises." In addition, netizens said Humen clothing Inventory backlog was serious in the first quarter. In this regard, the enterprises interviewed by reporters said that the backlog did not exceed 5% of the ceiling, and the reason is that spring clothes in recent years were due to the Spring Festival ahead of schedule for a month, and "people usually do not buy clothes in the future". The "cold months" are more than expected, after the Spring Festival. The North has not changed the weather and there is a backlog of spring clothes, but this is not necessarily related to the business environment in Humen. Some enterprises said that the backlog of clothing was properly disposed of, while others said that due to years of experience accumulation, there was no stock at all. {page_break}

"As soon as April arrives, the demand erupts immediately, the order is all too late, the production cannot fill the goods!" Chen Zhuo said.

[sector] Humen business environment will become better and better.

"As long as it can develop healthily, even if it sets its marketing headquarters in Beijing, that's also a good thing." Tan Zhiqiang, director of Humen economic and Trade Office, also felt an accident when interviewed by reporters. In his view, the normal behavior of an enterprise was distorted and magnified by related reports. "We must not be arrogant, but we must not belittle ourselves."

Tan Zhiqiang said that Humen has been doing the garment industry for more than 20 years, and has not seen several enterprise headquarters moving away. On the contrary, many other enterprises have entered Humen. "When the factory buildings in Humen are free in 2008, you can't rent factories now." because no business can establish a marketing sub center in nearby cities, it is considered that Humen's business environment has deteriorated.

He said that the intensity of the Humen government's improvement in the business environment will only improve with time, and the marketing environment will only be improved. "When someone did well before, no one noticed him, they sang hymn, and now when you are big, you take it to a certain point to amplify it. This is not very objective. It's all hype! "

"Experts also say that it is a universal phenomenon. Like this argument, there is no reason and necessity for small cities to exist. They do not understand the advantages of big cities in big cities, but small cities have the advantages of small cities. He said he did not deny that the geographical conditions of big cities have advantages over small towns and attract businessmen more easily.

Tan Zhiqiang told reporters that at present, Humen has more than 30 brands at the provincial level, including provincial level. Clothing brand The more than 2000 one, with an annual output value of about 20000000000 Yuan, is closely linked with Humen's production and trade. The industry in Humen is built up by industrial clusters. This is closely related to Humen's preferential industrial policies. "Big cities can't take the clothing industry as a leading industry, and there is no more preferential policy for the big cities in the clothing industry than ours."

According to introducing, YOUNGOR headquarters also moved to Shanghai, but later because it was not accustomed to "no treatment" days, finally moved back to Ningbo.

Like Zhang Wenxiu, assistant general manager of clothing, he thinks that the current raw materials are mobile, and the talents in big cities are more abundant. But the enterprises can directly invite you to help me design, we divide into them, or pay you directly, there are two modes. Zhang Wenxiu said that brand upgrading is definitely not enough by internal strength, and enterprise planning, training and consulting agencies can combine external professional resources. Because professional organizations have refined the latest consultation and experience in the industry, and then do some targeted solutions according to the requirements of the industry. "We don't have to hold things in our hands. Resources are alive. We can only use them."