The New Dress For Summer Wear Is Not Worth The Price.

In a shopping mall's ladies' floor, it is hard to find clothes below 1000 yuan, even if some mid-range brands are priced at about 2000 yuan.

Usually, the prices of the costumes on the edge of the shopping mall are relatively large, and the price is more expensive. The price of clothing in the central island is relatively cheap. However, judging from the current price, the price of clothing in the middle island is mostly above 1000 yuan, and the price tag is not uncommon for three thousand or four thousand yuan. The difference between the two is not obvious.

"I can buy two ordinary dresses in one month's salary."

A consumer laughed at himself.

How much is the price of summer wear this year?

The deputy general manager of Guo Shang mansion said that the market has not yet made statistics, because the discount rates of different brands are different.

He believes that consumers feel that this summer clothing is expensive. From the point of view of national businessmen, it is mainly related to the upgrading of national business and the introduction of high-end clothing brands.

In addition, the reason for the price increase of some clothing brands is that the brand takes the consideration of "Filing", while raising the price, at the same time, it will enhance the whole brand image and become a high-end brand.

Of course, in the end, if the market does not accept the price adjustment, the sales will fall off immediately, and the brand will not get the best.

Several shopping malls related personages explained that the pricing power of clothing was not involved in the manufacturers and shopping malls. "We only provide a platform, and timely risk warning."

According to the people concerned, the proportion of factory price and terminal sales has been set at the time of leaving the factory.

When shopping malls introduce brands, the contracts signed with agents are one year long and short for half a year. "We are going to knock out sales at the end, and the next fourth, fifth seasons will be removed."

Sun Peng said that after two brands had been raised 30%, sales volume plummeted and finally had to be retreated.

But with brand agents complain, the market price of clothing is high, and it has nothing to do with shopping malls.

In marketing, the cost of retail channel accounts for about 30%.

Shopping mall's collection of agents is an important part.

The Deputy General of a shopping mall admitted that their "promotion" for agents is generally more than 20% of sales. Of course, there are only a dozen or so points for some strong brands.

"Cities like Hangzhou are generally over 30%, compared with Shaoxing, which is not high."

"Yi Gu" brand agent told reporters that she gave the shopping mall "22% points", that is to say, for every 1000 yuan clothes, she would give the mall 220 yuan.

As far as she knows, the similar mid end clothing brand should give the shopping mall a "raise point".

In the interview, agents complain, "no matter whether they earn money or not, it is essential for shopping malls to" raise points ".

Combined with the cost, if a garment reaches below 50 percent off, I will lose money. Even the salesman's salary must be posted. "

And once it hits the discount sale, it is sure that manufacturers will support it, for example, some stocks must be disposed of.

Some agents tell the reporters the truth.

Frequent discount sales is another important reason to boost the price tag of shopping malls.

It can be corroborated that the summer wear has just appeared on the market, and it has been widely seen as a striking reminder of discounts. "15% off" and "20 percent off" are commonly seen, and some big names have also been added.

The discount sale obviously raised the appetite of the consumers, and let the factory learn the essence.

Frequent discounts will bind consumers, manufacturers and shopping malls to "chariots", and the price is too high to be avoided.