Chen Dai Town Focuses On Shoe Industry To Seize The Commanding Heights Of The Market.

Chen Dai Town, located on the South Bank of Jinjiang and Quanzhou Bay, has been known as "a flower of township enterprises". It has bred more than 20 famous brands nationwide, including Anta, XTEP, 31st degree, Jordan, li long, Xi Dalong, and "noble bird". 14 listed companies constitute the most striking "Chen Dai square" in the "Jinjiang plate" of the capital market.

Chen Dai is famous for his "shoes world" and "shoes kingdom". "One flower" has been popular for a long time and has always been leading the development trend of footwear industry.

Pan Ziliang, Secretary of the Party committee of Chai Dai Town, said that since the reform and opening up, Chen has gone through 30 years of "pioneering work", focusing on the footwear industry, growing from scratch and growing.

Last year, Chen Dai town realized 51 billion 900 million yuan of industrial output value and 2 billion 430 million yuan of tax revenue. The main economic indicators of the town maintained a high growth rate on the high base, and the economic development momentum remained strong.

At present, Chen Tai besides

14, there are 22 listed companies, and their economic strength has been ranked first in the province's towns for many years.

To keep Jinjiang in

As a "hegemonic" position, Chen Dai has become a pioneer in human development and has made further strides on the road of leaping development.

In March 8th, Chen Dai town held the "two start up" mobilization meeting of private enterprises, calling on all entrepreneurs to seize the strategic opportunity to change their contingency and take the initiative to seize the commanding heights and achieve leapfrog development.

Chen Rongfa, Secretary of the Jinjiang Municipal Committee of the CPC, hoped that the entrepreneurs of the town should take the accumulation of the past 30 years to inject new momentum into the future development, and hope that the enterprises can improve their core competitiveness through innovation and pformation in technology, equipment and management, and hope that more and more young entrepreneurs with courage, knowledge and insight will become a positive and promising "two generation" and "three generation" in promoting the pformation and upgrading of enterprises.

According to the briefing, at present, there are 3016 footwear manufacturers in Jinjiang, with over 380 thousand employees, with 1 billion pairs of shoes per year and an output value exceeding 70 billion.

Among them, sports and tourist shoes account for 40% of the total output of the country and 20% of the world's total output. The products are exported to 163 countries and regions and become the biggest shoemaking bases in the country.

Driven by the strong footwear industry, Jinjiang has formed a shoe market centered on Chen Dai, with an annual turnover of around 40 billion yuan.

However, due to the spontaneous formation of market and imperfect functions, it can no longer meet the development needs of shoemaking industry.

After many in-depth investigations, we carefully listened to suggestions from all sectors of society. The Jinjiang municipal Party committee and the municipal government made decisions: relying on the strong industry support of the footwear industry, we planned to build an international shoe spinning City in the famous shoe Town Chen Dai.

Through the construction of the project, it will promote the rise of Chen Dai new area, promote the "retreating into three areas" in the old area, and flourish the eastern part of Jinjiang City, so as to enhance the development level of Jinjiang and even Quanzhou's industry and city.

Su Yanhui, mayor of Chen Dai Town, said that the planning and construction area of the international shoe spinning City is 2500 mu, and the total investment is expected to be 8 billion yuan. The first phase of the project is planned for 1000 mu, with an estimated investment of 3 billion yuan (including land fund) and a construction period of 3 years.

After the completion of the market, the volume of pactions is expected to exceed 100 billion yuan, the employment population will be 150 thousand, and it will be listed and issued through capital operation. It will become an internationally famous professional market with high brand awareness and good industrial effect.

The future shoe spinning City will have 7 major functional centers.

First, product display and trading, the latest products and research results of Jinjiang footwear enterprises are concentrated on display and physical pactions; two, information release, and strive to become authoritative publishing organizations for industry information; three, industry consultation, including various trade regulations, technical standards, and tax policies; four, supporting services, including Hotel, financial, design, accounting and other supporting services; five, logistics and distribution, building a modern logistics platform, attracting a batch of modern logistics enterprises to enter the business; six, promoting the exhibition, building a convention and exhibition platform, helping enterprises to promote the latest products, carrying out information exchange and holding order meetings; seven, e-commerce, synchronizing a shoe material city on the Internet to seize the online shopping market.

At present,

The preliminary work of the project has been fully started.

In Jinjiang, the project development and construction working group was set up, the deputy mayor of the economic and trade work was appointed as the leader, and the project was set up, and the specialized personnel were pferred to the office.

In order to speed up the pace of planning and operation, the Tianjin urban planning and Design Institute has been selected as the project planning and design unit. The nine Cci Capital Ltd in Tianjin is the project planning service provider. Professor Huang Bin, who has more than ten years of professional market operation experience, has been employed as a project consultant to ensure that the project planning and planning work is carried out at a high starting point, high standard and masterstroke in Zhejiang University.